Slitz
Encyclopedia
Slitz is a Swedish
men's magazine similar to Maxim
or FHM
.
and Ritz merged. The magazine continued to be a music publication until 1996 when it became a men's lifestyle magazine similarly to Café. Since then, Slitz has become a men's magazine with content similar to FHM
and Maxim
featuring articles about sex, crime, cars, games, entertainment, and gadgets.
Today, the magazine is published by MDM Media AB in Stockholm and features some of Sweden's most prevalent glamour models. Its main competitors are the magazines Café, Moore Magazine
and the Swedish issue of FHM. Slitz is also available in Finland
, since a part of the population in Finland has Swedish as their native language. As of 2008, Slitz had a reader ciriculation of 135,000 with an issue frequency of 12 times a year.
In 2005, Slitz launched Slitz Man which focuses more on style and fashion. By 2007, Slitz aimed to change the concept of the magazine due to the trend of declining sales amongst most men's magazine. Men's magazine such as Loaded (magazine)
had reported a decline in sales while men's fashion magazines have elevated. "We have noticed a change in our target audience. The Swedish boy is slowly dying. Our conclusion is that Swedish guys of today are asking for a smarter magazine and not a magazine with the degree of nudity that we have had before, "says Chief Editor Niklas Natt och Dag.
and Maxim
. The magazine deals with topics such as sex, crime, cars, music, movies, games, and the outdoors. The magazine features glamour models wearing bikinis or lingerie. However, the girls in Slitz occasionally appear topless or bottomless from only the back or side, but never have full frontal nudity.
Among some of the famous glamour model who have appeared in the magazine are Elin Grindemyr
, Emma Johnson
, Erika Johnson
, Oksana Andersson
, Natacha Peyre
, Pernilla Lundberg, Hannah Graaf
, Magdalena Graaf
, Anine Bing
, and Victoria Silvstedt
. The magazine has also featured celebrities such as football star, Josefine Öqvist
.
Like Playboy, Slitz has their own version of playmate of the year aptly called Miss Slitz.
, who became a Playboy Playmate in December 1996 and Playmate of the Year in 1997.
In 2006, Tone Bekkestad, a Norwegian meteorologist, appeared in the magazine. As a result, she was suspended from her work as meteorologist and weather presenter for the Swedish TV channel TV4.. The suspension lasted for 3 months.
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
men's magazine similar to Maxim
Maxim (magazine)
Maxim is an international men's magazine based in the United Kingdom and known for its pictorials featuring popular actresses, singers, and female models, sometimes pictured dressed, often pictured scantily dressed but not fully nude....
or FHM
FHM
FHM, originally published as For Him Magazine, is an international monthly men's lifestyle magazine.- History :The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For...
.
History
Slitz was initially created in 1980 when two music magazines SchlagerSchlager
Schlager music is a style of popular music prevalent in Central and Northern Europe and the Balkans and also in France and Poland. In Portugal, it was adapted and became pimba music...
and Ritz merged. The magazine continued to be a music publication until 1996 when it became a men's lifestyle magazine similarly to Café. Since then, Slitz has become a men's magazine with content similar to FHM
FHM
FHM, originally published as For Him Magazine, is an international monthly men's lifestyle magazine.- History :The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For...
and Maxim
Maxim (magazine)
Maxim is an international men's magazine based in the United Kingdom and known for its pictorials featuring popular actresses, singers, and female models, sometimes pictured dressed, often pictured scantily dressed but not fully nude....
featuring articles about sex, crime, cars, games, entertainment, and gadgets.
Today, the magazine is published by MDM Media AB in Stockholm and features some of Sweden's most prevalent glamour models. Its main competitors are the magazines Café, Moore Magazine
Moore Magazine
Moore Magazine is Sweden's largest lifestyle portal for men on the Internet, where many thousands of visitors daily partake of the articles and advice covering everything from fashion , fitness, dating, gadgets and more...
and the Swedish issue of FHM. Slitz is also available in Finland
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
, since a part of the population in Finland has Swedish as their native language. As of 2008, Slitz had a reader ciriculation of 135,000 with an issue frequency of 12 times a year.
In 2005, Slitz launched Slitz Man which focuses more on style and fashion. By 2007, Slitz aimed to change the concept of the magazine due to the trend of declining sales amongst most men's magazine. Men's magazine such as Loaded (magazine)
Loaded (magazine)
Loaded, first published in 1994, is a British magazine for men that is considered to be the "original lads' mag". Its motto is "For men who should know better".-History:...
had reported a decline in sales while men's fashion magazines have elevated. "We have noticed a change in our target audience. The Swedish boy is slowly dying. Our conclusion is that Swedish guys of today are asking for a smarter magazine and not a magazine with the degree of nudity that we have had before, "says Chief Editor Niklas Natt och Dag.
Content
The men's magazine has content similar to FHM, StuffStuff (magazine)
Stuff is a men's magazine featuring reviews of consumer electronics, and other articles of interest to a predominantly male audience.- UK edition :...
and Maxim
Maxim (magazine)
Maxim is an international men's magazine based in the United Kingdom and known for its pictorials featuring popular actresses, singers, and female models, sometimes pictured dressed, often pictured scantily dressed but not fully nude....
. The magazine deals with topics such as sex, crime, cars, music, movies, games, and the outdoors. The magazine features glamour models wearing bikinis or lingerie. However, the girls in Slitz occasionally appear topless or bottomless from only the back or side, but never have full frontal nudity.
Among some of the famous glamour model who have appeared in the magazine are Elin Grindemyr
Elin Grindemyr
Elin Grindemyr is a model from Sweden. Her first appearance was in the Swedish men's magazine Slitz in the September 2003 issue as a contender for "Annual Sexiest Girlfriend"...
, Emma Johnson
Emma Johnson
Emma Johnson may refer to:* Emma Johnson , British clarinettist, winner of BBC Young Musician of the Year, 1984* Emma Johnson , Australian swimmer, won bronze at the 1996 Summer Olympics...
, Erika Johnson
Erika Johnson
Erika Johnson is a Swedish glamour model and actress born in 1982.- Career :She won Miss Hawaiian Tropics Sweden in 2001 and later went to win the international version. Since then, she has appeared in Swedish men's magazines such as Café, Moore Magazine, and Slitz as well as Swedish Elle...
, Oksana Andersson
Oksana Andersson
Oksana Wilhelmsson is a Soviet Union-born Swedish model and reality TV contestant. She was born in the Soviet Union and moved to Sweden with her family when she was 10 years old....
, Natacha Peyre
Natacha Peyre
Natacha Peyre Requena is a Swedish, actress, singer and former sex symbol and glamour model. Natacha Peyre is today one of Scandinavia'ssuccessful glamour models. She was born in Ibiza, Spain and she's half...
, Pernilla Lundberg, Hannah Graaf
Hannah Graaf
Hannah Rakel Serafia Graaf Karyd is a Swedish glamour model and singer. Graaf along with her model sister, Magdalena, formed a musical duo called The Graaf Sisters.- Early years :...
, Magdalena Graaf
Magdalena Graaf
Engla Maria Magdalena Graaf is a Swedish model, singer, and author. In 1998, she and her sister Hannah Graaf joined together and formed the group The Graaf Sisters, who became popular with the song "You Got What I Want Baby"...
, Anine Bing
Anine Bing
Anine Irmelin Bing is a Danish model/singer best known for appearances in Swedish men's magazines including four covers of Café Magazine. She is also known for her high profile relationship with footballer Anders Svensson....
, and Victoria Silvstedt
Victoria Silvstedt
Karen Victoria Silvstedt is a Swedish celebrity model, actress, singer, and television personality.-Background:Born in Skelleftehamn, Silvstedt was raised in a family of five in Bollnäs, having one older sister and one younger brother...
. The magazine has also featured celebrities such as football star, Josefine Öqvist
Josefine Öqvist
Josefine "Jossan" Öqvist is a female footballer for Tyresö FF and the Swedish national team. She scored a critical goal at the 86' minute in the 2003 FIFA Women's World Cup semifinals against Canada to put them through to the finals...
.
Like Playboy, Slitz has their own version of playmate of the year aptly called Miss Slitz.
Controversy
Slitz claims to be the magazine that first found Victoria SilvstedtVictoria Silvstedt
Karen Victoria Silvstedt is a Swedish celebrity model, actress, singer, and television personality.-Background:Born in Skelleftehamn, Silvstedt was raised in a family of five in Bollnäs, having one older sister and one younger brother...
, who became a Playboy Playmate in December 1996 and Playmate of the Year in 1997.
In 2006, Tone Bekkestad, a Norwegian meteorologist, appeared in the magazine. As a result, she was suspended from her work as meteorologist and weather presenter for the Swedish TV channel TV4.. The suspension lasted for 3 months.