Smart Design is a multi-disciplinary design consultancy established in 1980 by Davin Stowell

Davin Stowell

Davin Stowell is the founder and CEO of Smart Design, a multi-disciplinary design consultancy. An expert in strategic consumer product design and planning, Stowell steered the design directions for a number of clients including: OXO International, Hewlett-Packard, Johnson & Johnson, Gillette and...

, Tom Dair, Tamara Thomsen, Dan Formosa, and Tucker Viemeister

Tucker Viemeister

Tucker L. Viemeister is an American industrial designer who is currently Chief of the Lab at the Rockwell Group. Tucker helped found many important design businesses: frogdesign NY, Razorfish, Smart Design, and Springtime USA. He helped design the influential and award-winning Oxo "Good Grips"...

. The firm employs 120+ people in its three locations - New York, San Francisco, and Barcelona (Spain). Their approach to solving design challenges integrates product, interaction, brand communication, and strategic services. The company's staff speak regularly at design and business conferences. The documentary film, Objectified

Objectified

Objectified is a feature-length documentary film examining the role of everyday non-living objects, and the people who design them, in our daily lives. The film is directed by Gary Hustwit...

, profiles the company.

A strategic partner with OXO International

OXO International

OXO is a manufacturer of kitchen utensils, office supplies, and housewares based in New York City.-History:OXO was founded by Sam Farber, an entrepreneur in the housewares industry...

 since that company's inception in 1989, Smart Design’s development of the influential Good Grips line introduced Universal Design to mass retail, which created demand among mainstream consumers.

Other clients include: Acer, Becton Dickinson, Bell Canada, Burton, Cisco Systems, Clorox, Corning, ESPN, Flip Video

Flip Video

The Flip Video camera is a tapeless camcorder for digital video created by Pure Digital Technologies, a company bought by Cisco Systems in March 2009...

, Ford, General Motors

General Motors

General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...

, Groupe SEB, Hewlett‑Packard, Intel, Johnson & Johnson, Kellogg’s, Lexar Media, LG Electronics

LG Electronics

LG Electronics is a global electronics and telecommunications company headquartered in Yeouido, Seoul, South Korea. The company operates its business through five divisions: mobile communications, home entertainment, home appliance, air conditioning and business solution...

, McDonald’s, Microsoft, OXO, Samsung, Shell, simplehuman, Starbucks, Timex, Toshiba, Toyota, Vicks, World Kitchen

World Kitchen

World Kitchen, LLC is a kitchenware products maker and distributor based in Rosemont, Illinois. The company began as the Corning Consumer Products division of glassmaker Corning.-History:The division was spun off from Corning in 1998 and purchased by Borden...

, XM Satellite Radio and Yahoo!.

See also

• Communication design
  Communication design
  Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people...
  
  
• Design research
  Design research
  Design research investigates the process of designing in all its many fields. It is thus related to Design methods in general or for particular disciplines. A primary interpretation of design research is that it is concerned with undertaking research into the design process. Secondary...
  
  
• Design strategy
  Design strategy
  Design strategy is a discipline which helps firms determine what to make and do, why do it and how to innovate contextually, both immediately and over the long term...
  
  
• iF product design award
  IF product design award
  The iF Product Design Award was introduced in 1954 and is annually conferred by the iF International Forum Design. Every year the iF attracts more than 2,000 product entries from around 37 nations, which are judged by renowned experts, with the best of them receiving an iF seal of outstanding...
  
   (iF)
• Industrial design
  Industrial design
  Industrial design is the use of a combination of applied art and applied science to improve the aesthetics, ergonomics, and usability of a product, but it may also be used to improve the product's marketability and production...
  
  
• Industrial Design Excellence Awards
  Industrial Design Excellence Awards
  The International Design Excellence Awards is an award program previously co-sponsored by BusinessWeek magazine, and in 2010 Fast Company magazine and the Industrial Designers Society of America...
  
   (IDEA)
• Interaction design
  Interaction design
  In design, human–computer interaction, and software development, interaction design, often abbreviated IxD, is "the practice of designing interactive digital products, environments, systems, and services." Like many other design fields interaction design also has an interest in form but its main...
  
  
• OXO International
  OXO International
  OXO is a manufacturer of kitchen utensils, office supplies, and housewares based in New York City.-History:OXO was founded by Sam Farber, an entrepreneur in the housewares industry...
  
  
• Red dot design award
  Red dot design award
  The Red Dot Design Award is an international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. There are prize categories for product design, design agencies, and design concepts. Since 1955, designers and producers can apply for the prizes with the winners...
  
   (red dot)
• Universal design
  Universal design
  Universal design refers to broad-spectrum ideas meant to produce buildings, products and environments that are inherently accessible to both people without disabilities and people with disabilities....