SocialVibe
Encyclopedia
SocialVibe is a social networking advertising company whose website
has over 1,750,000 members which rewards publishers of social media content through mechanisms such as donations to their charity
of choice. After joining SocialVibe, in addition to creating a personal profile, users are asked to select their favorite cause to support and to choose a sponsor. Once they have done so, they can earn points for themselves, which can be redeemed for a variety of different perks and money for their respective charities by posting their "badge" (a kind of advertisement prominently displaying their chosen sponsor) to another social networking site. The more a SocialVibe user's networking site is visited, the more points they are able to earn.
SocialVibe received $4.2 million in Series A funding led by Redpoint Ventures
in December 2007. It was launched in February 2008 in public beta, and, as of October 19, 2009, its members have raised a total of more than $700,000 for their respective charities. On August 25, 2008, SocialVibe formed a partnership with Interpublic, its largest liaison to date.
In January 2009, JAFCO Ventures led an initiative along with Redpoint Ventures
to raise the total amount invested in the company to $12 million, as the company shifts to a revenue sharing model with the charities it represents (all of the money raised on SocialVibe formerly went to the charity itself)
is defined as "a distinguishing emblem or mark worn to show membership or achievement."
The SocialVibe charity badge
brings its members together with their favourite brand and charity. The badges are customised to be the member's own, but all consist of their brand sponsor logo, cause logo, member profile picture and a personalised message.
Once the badge has been created, members put them on their social networking sites and/or blog. With the old system, which finished February 2010, each view that a badge received on the site they have chosen to post it on, earned them points. These points contribute to a larger donation to their charity or cause.
The new system implemented in February 2010 now works slightly differently, (no points per view, but varying points per activity) but has the same effect of bringing members more together to help each others cause or charity, as well as their own.
, a digital advertising network reaching 200 million consumers every month. The ad network had been operating in beta for months prior to its launch, and by August 2010 it had already powered major ad campaigns for brands such as Microsoft
, Visa, Apple
, Disney, Coca Cola, Kia
, Kraft
, Macys, Nestle
, Procter & Gamble
and Discover
. The ad company, which includes owned-and-operated charity site SocialVibe, powers social media engagements that offer incentives for users to interact with brand messaging in a unique value exchange.
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
has over 1,750,000 members which rewards publishers of social media content through mechanisms such as donations to their charity
Charitable organization
A charitable organization is a type of non-profit organization . It differs from other types of NPOs in that it centers on philanthropic goals A charitable organization is a type of non-profit organization (NPO). It differs from other types of NPOs in that it centers on philanthropic goals A...
of choice. After joining SocialVibe, in addition to creating a personal profile, users are asked to select their favorite cause to support and to choose a sponsor. Once they have done so, they can earn points for themselves, which can be redeemed for a variety of different perks and money for their respective charities by posting their "badge" (a kind of advertisement prominently displaying their chosen sponsor) to another social networking site. The more a SocialVibe user's networking site is visited, the more points they are able to earn.
SocialVibe received $4.2 million in Series A funding led by Redpoint Ventures
Redpoint Ventures
Redpoint Ventures is a prominent venture capital firm focused on investments in early stage technology companies. The firm's partners include Allen Beasley, Jeff Brody, Satish Dharmaraj, Tom Dyal, Tim Haley, Brad Jones, Nety Krishna, Chris Moore, Lars Pedersen, Scott Raney, John Walecka, Geoff...
in December 2007. It was launched in February 2008 in public beta, and, as of October 19, 2009, its members have raised a total of more than $700,000 for their respective charities. On August 25, 2008, SocialVibe formed a partnership with Interpublic, its largest liaison to date.
In January 2009, JAFCO Ventures led an initiative along with Redpoint Ventures
Redpoint Ventures
Redpoint Ventures is a prominent venture capital firm focused on investments in early stage technology companies. The firm's partners include Allen Beasley, Jeff Brody, Satish Dharmaraj, Tom Dyal, Tim Haley, Brad Jones, Nety Krishna, Chris Moore, Lars Pedersen, Scott Raney, John Walecka, Geoff...
to raise the total amount invested in the company to $12 million, as the company shifts to a revenue sharing model with the charities it represents (all of the money raised on SocialVibe formerly went to the charity itself)
Badge
A badgeBadge
A badge is a device or fashion accessory, often containing the insignia of an organization, which is presented or displayed to indicate some feat of service, a special accomplishment, a symbol of authority granted by taking an oath , a sign of legitimate employment or student status, or as a simple...
is defined as "a distinguishing emblem or mark worn to show membership or achievement."
The SocialVibe charity badge
Charity badge
A charity badge is a widget used on websites, blogs, social networks or e-mail for promotion of some humanitarian initiative, mainly gathering donations for charity projects....
brings its members together with their favourite brand and charity. The badges are customised to be the member's own, but all consist of their brand sponsor logo, cause logo, member profile picture and a personalised message.
Once the badge has been created, members put them on their social networking sites and/or blog. With the old system, which finished February 2010, each view that a badge received on the site they have chosen to post it on, earned them points. These points contribute to a larger donation to their charity or cause.
The new system implemented in February 2010 now works slightly differently, (no points per view, but varying points per activity) but has the same effect of bringing members more together to help each others cause or charity, as well as their own.
SocialVibe digital advertising
In August 2010, SocialVibe launched SVnetworkSVnetwork
- SocialVibe Ads:SocialVibe is a digital advertising platform that reaches over 200 million unique consumers each month, making it one of the largest on the Internet...
, a digital advertising network reaching 200 million consumers every month. The ad network had been operating in beta for months prior to its launch, and by August 2010 it had already powered major ad campaigns for brands such as Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
, Visa, Apple
Apple
The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family . It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apple grow on small, deciduous trees that blossom in the spring...
, Disney, Coca Cola, Kia
Kia Motors
Kia Motors , headquartered in Seoul, is South Korea's second-largest automobile manufacturer, following the Hyundai Motor Company, with sales of over 1.4 million vehicles in 2010...
, Kraft
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
, Macys, Nestle
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
, Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
and Discover
Discover Card
The Discover Card is a major credit card, issued primarily in the United States. It was originally introduced by Sears in 1985, and was part of Dean Witter, and then Morgan Stanley, until 2007, when Discover Financial Services became an independent company. Novus, a major processing center, used to...
. The ad company, which includes owned-and-operated charity site SocialVibe, powers social media engagements that offer incentives for users to interact with brand messaging in a unique value exchange.
External links
- SocialVibe
- http://www.crunchbase.com/company/socialvibe
- http://www.reuters.com/article/pressRelease/idUS265262+14-May-2008+BW20080514