SVnetwork
Encyclopedia
SocialVibe Ads
SocialVibe is a digital advertising platform that reaches over 200 million unique consumers each month, making it one of the largest on the Internet. The network's roots began with SocialVibeSocialVibe
SocialVibe is a social networking advertising company whose website has over 1,750,000 members which rewards publishers of social media content through mechanisms such as donations to their charity of choice. After joining SocialVibe, in addition to creating a personal profile, users are asked to...
, a cause marketing
Cause marketing
Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and...
social media platform that enables users to endorse brands in exchange for support of social causes.
Engagement Advertising
The digital advertising technology allows brands to reach, engage, and spread messages through a targeted audience of consumers in social media. SocialVibe serves engagements for brands by positioning their ads in a value-exchange system. Consumers can watch and engage with advertisements in order to receive things they want such as virtual currency or premium content without ever paying out of pocket.The company’s ads seem to be generating better click through rates than traditional display advertising. The company says that its incentivized engagements enable consumers to decide how and when they would like to engage with a brand. By self-selecting social media engagements from SocialVibe, consumers have a greater likelihood of spending time with the message, completing the engagement and sharing the advertisement with their social community across Facebook and Twitter. The company was featured in Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
in October 2010 for its brand advertising solution for major publishers including the world's largest social gaming network.
Awards & Recognition
In August 2010, Forbes recognized SocialVibe's engagement for Microsoft Bing on Zynga's FarmVille as one of the "Best-Ever Social Media Campaigns." The campaign garnered over 425,000 fans for Bing in less than one day, and 70% of the fans visited the search engine in the following month. The campaign was also won a OMMA Award for Online Advertising Creativity in the social media category in September 2010.Led by digital media veteran and CEO Jay Samit
Jay Samit
Jay Samit is a digital media innovator who has pioneered advancements in music and video distribution, social media, and ecommerce. He is currently the CEO of SocialVibe.- Jasmine Multimedia Publishing :...
and founded by Joe Marchese, SocialVIbe has placed hundreds of campaigns for marketers such as Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
, Visa, Apple, Disney, Coca Cola, Kia
Kia Motors
Kia Motors , headquartered in Seoul, is South Korea's second-largest automobile manufacturer, following the Hyundai Motor Company, with sales of over 1.4 million vehicles in 2010...
, Kraft
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
, Macys, Nestle
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
, Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
and Discover
Discover Card
The Discover Card is a major credit card, issued primarily in the United States. It was originally introduced by Sears in 1985, and was part of Dean Witter, and then Morgan Stanley, until 2007, when Discover Financial Services became an independent company. Novus, a major processing center, used to...
.
Management
SocialVibe was co-founded by Joe Marchese, David Levy, and Brandon Mills. Jay SamitJay Samit
Jay Samit is a digital media innovator who has pioneered advancements in music and video distribution, social media, and ecommerce. He is currently the CEO of SocialVibe.- Jasmine Multimedia Publishing :...
is CEO, Todd Tappin is COO/CFO, and Nick Loria is CRO. SVnetwork is backed by Redpoint Ventures
Redpoint Ventures
Redpoint Ventures is a prominent venture capital firm focused on investments in early stage technology companies. The firm's partners include Allen Beasley, Jeff Brody, Satish Dharmaraj, Tom Dyal, Tim Haley, Brad Jones, Nety Krishna, Chris Moore, Lars Pedersen, Scott Raney, John Walecka, Geoff...
, Norwest Venture Partners
Norwest venture partners
Norwest Venture Partners is a global, multi-stage investment firm focused on investments in early to late stage venture and growth equity investments in U.S...
, Jafco Ventures, and Pinnacle Ventures and is headquartered in Los Angeles, CA.