Spendrups
Encyclopedia
Spendrups Bryggeri AB, is a Swedish brewery
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....

 and a brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 name. The head office is located in Vårby, Huddinge. Spendrups have breweries in Grängesberg
Grängesberg
Grängesberg is a locality situated in Ludvika Municipality, Dalarna County, Sweden with 3,532 inhabitants in 2005.The town was earlier dominated by iron-ore extraction at Grängesberg ore field from the 16th century to 1989...

, Vårby and Visby
Visby
-See also:* Battle of Visby* Gotland University College* List of governors of Gotland County-External links:* - Visby*...

 (the experimental Gotlands Bryggeri).

Spendrups had the license rights to Pepsi-Cola in Sweden 1989-2000. When the license was taken over by Pripps
Pripps
Pripps was a major brewery in Sweden and is now a part of Carlsberg, in which Pripps remains as a trademark. The company was based in Gothenburg; their main product was Pripps Blå. They also owned Ramlösa. Pripps was founded in Gothenburg by Johan Albrecht Pripp in 1828.-Beer:Pripps Blå, lit...

 (who had lost the rights to Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

) in 2000 Spendrups instead acquired the rights to the British Virgin Cola
Virgin Cola
Virgin Cola is a carbonated cola soft drink produced by Silver Spring and part of the Virgin Group. It was launched in 1994.- History :Virgin Cola was set up during the early 1990s in conjunction with Cott, a Canadian company that specialises in bottling own-label drinks...

, but Virgin Cola never established itself on the market and vanished after a short time. Spendrups is also one of the main bottlers of Julmust
Julmust
Julmust is a soft drink that is mainly consumed in Sweden around Christmas. During the rest of the year it is usually hard to find in stores, but sometimes it is sold at other times of the year under the name must. At Easter the name is påskmust ...

, a soda made with a syrup produced by Roberts AB
Roberts AB
Roberts AB is the company that makes the syrup for the traditional Swedish drink julmust. The company was founded in 1910 by Harry Roberts and his father Robert Roberts . The company is located in Örebro, Sweden and currently has 15 employees. The current owner is Göran Roberts, a grandson of...

 but bottled by various other companies under their own brand names.

History

The brewery was started as Grängesbergs Bryggeri in 1923. The company grew by acquiring Mariestads bryggeri (in 1967), Risingsbo Ångbryggeri (in 1980) and AB Wårby Bryggerier (in 1989). The name became Spendrups Bryggeri in 1983.

Brands

Spendrups Original, Norrlands Guld, Loka, Wisby Klosteröl, Old Gold, Nygårda.

Wisby Pils is a pale lager
Pale lager
Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...

 brewed by Gotlands Brewery in Visby
Visby
-See also:* Battle of Visby* Gotland University College* List of governors of Gotland County-External links:* - Visby*...

, which is owned by Spendrups. The beer is named after the city .

Mariestads is a beer brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 owned by Spendrups since 1967, when Spendrups bought the Mariestad
Mariestad
Mariestad is a locality and the seat of Mariestad Municipality, Västra Götaland County, Sweden. It had 15,448 inhabitants in 2005. It was until 1997 the capital of the former Skaraborg County and an episcopal see in the Church of Sweden between 1583 and 1646....

brewery.
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