Stand Up To Cancer
Encyclopedia
Entertainment Industry Foundation
The Entertainment Industry Foundation , based in Los Angeles, is a 501 non-profit and the leading charitable organization of the entertainment industry...
(EIF) established by media, entertainment and philanthropic leaders who have been affected by cancer. SU2C aims to raise significant funds for translational cancer research through online and televised efforts. Central to the program is a telethon that was televised by three major broadcast networks (ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
) in over 170 countries on September 5, 2008. SU2C made over $100 million after that evenings broadcast.
The SU2C leadership team includes news anchor Katie Couric
Katie Couric
Katherine Anne "Katie" Couric is an American journalist and author. She serves as Special Correspondent for ABC News, contributing to ABC World News, Nightline, 20/20, Good Morning America, This Week and primetime news specials...
; the Entertainment Industry Foundation
Entertainment Industry Foundation
The Entertainment Industry Foundation , based in Los Angeles, is a 501 non-profit and the leading charitable organization of the entertainment industry...
, represented by Board of Directors Chairperson Sherry Lansing
Sherry Lansing
Sherry Lansing is a former actress and American film studio executive. She is former CEO of Paramount Pictures, and when president of production at 20th Century Fox was the first woman to head a Hollywood studio In 1996, she became the first woman named Pioneer of the Year by the Foundation of...
and CEO Lisa Paulsen; Laura Ziskin
Laura Ziskin
Laura Ellen Ziskin was an American film producer. In 1990, Ziskin was the sole executive producer of the hit comedy Pretty Woman...
; the Noreen Fraser Foundation and its executives Noreen Fraser, Woody Fraser, Rusty Robertson and Sue Schwartz; and nonprofit executive Ellen Ziffren.
The telethon returned on Friday, September 10, 2010 at 8/7c to ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
, Fox
Fox
Fox is a common name for many species of omnivorous mammals belonging to the Canidae family. Foxes are small to medium-sized canids , characterized by possessing a long narrow snout, and a bushy tail .Members of about 37 species are referred to as foxes, of which only 12 species actually belong to...
, Bio.
Bio.
Bio. is an Australian general entertainment channel available on Australia's Foxtel, Austar and Optus Television pay television services.- Series Programming :*Airline*The Dog Whisperer*Fashion File*Inside Edition...
, Current
Current
- Science and Mathematics :* Electric current* Current , including** Ocean currents** Air currents** Current - currents in rivers and streams* Current density, mathematical concept unifying electric current, fluid current, and others...
, Discovery Health
Discovery Health
Discovery Health may refer to:*Discovery Home & Health, a UK television channel formally known as Discovery Health*Twist TV, a Canadian English language digital cable channel on human medical topics formerly known as Discovery Health...
, E!
E!
E! Entertainment Television is an American basic cable and satellite television network, owned by NBCUniversal. It features entertainment-related programming, reality television, feature films and occasionally series and specials unrelated to the entertainment industry.E! has an audience reach of...
, G4
G4
G4, G.IV, G04, G.4 or G-4 may refer to:- Aircraft :* AEG G.IV, a German World War I heavy bomber* Caudron G.4, a 1915 French biplane* Friedrichshafen G.IV, a 1918 German medium bomber* Gotha G.IV, a 1916 German heavy bomber...
, HBO, HBO Latino, MLB Network
MLB Network
MLB Network is an American television specialty channel dedicated to professional baseball. It is primarily owned by Major League Baseball. Comcast, DirecTV, Time Warner Cable and Cox Communications have minority ownership of the new network, with MLB retaining a controlling two-thirds share...
, Mun2
Mun2
mun2 is a national cable television broadcast network in the United States owned by NBC Universal and aimed at young Latinos. It is the sister network of Telemundo and was mostly digital television subchannels launched in 2001. The programming of mun2 is primarily music videos and shows designed...
, Showtime, Smithsonian Channel, Style Network
Style Network
The Style Network is an American cable television network based in Los Angeles.Owned by NBCUniversal, a subsidiary of General Electric and Comcast, its sister channels include E! Entertainment Television, USA Network, Syfy, G4, Golf Channel, and Versus, among others.-Network Overview:Style's...
, TV One
TV ONE
TV One is the flagship network of New Zealand state broadcaster Television New Zealand . It was the first major television network in New Zealand, starting out from 1960 onwards as individual stations in major centres and eventually networking to become NZBC TV in 1969...
and VH1
VH1
VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...
.
The initiative
The Stand Up To Cancer initiative aims to raise awareness and bring about an understanding that everyone is connected by cancer. The stat used most often by SU2C is from the American Cancer SocietyAmerican Cancer Society
The American Cancer Society is the "nationwide community-based voluntary health organization" dedicated, in their own words, "to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and...
: one out of every two men and one out of every three women will be diagnosed with cancer in their lifetime, meaning everyone is affected in some way, or will be. Another part of the campaign is motivating the public through various forms of media to become involved in the cause of curing cancer.
One doctor involved in Stand Up To Cancer, Dennis Slamon, MD, has compared treating cancer
Cancer
Cancer , known medically as a malignant neoplasm, is a large group of different diseases, all involving unregulated cell growth. In cancer, cells divide and grow uncontrollably, forming malignant tumors, and invade nearby parts of the body. The cancer may also spread to more distant parts of the...
with treating hypertension
Hypertension
Hypertension or high blood pressure is a cardiac chronic medical condition in which the systemic arterial blood pressure is elevated. What that means is that the heart is having to work harder than it should to pump the blood around the body. Blood pressure involves two measurements, systolic and...
:
The initiative has been framed only as a national project, isolated to America.
SU2C's ultimate goal is to cut down on the amount of time promising research takes in progressing from discovery through clinical trials and out onto the market. The initiative's funding model is offered as an alternative to the traditional grant proposal and funding process used by institutions like the National Cancer Institute
National Cancer Institute
The National Cancer Institute is part of the National Institutes of Health , which is one of 11 agencies that are part of the U.S. Department of Health and Human Services. The NCI coordinates the U.S...
, wherein a reported two in ten grants are funded.
The Funding Model
With the exception of a 10% endowment for possible future investments, the funds raised by SU2C will go as immediately as possible toward research. 100% of publicly donated funds go to research, none to overhead costs. 70% of funds will go to scientific "dream teams" established by experts, including the American Association for Cancer ResearchAmerican Association for Cancer Research
The American Association for Cancer Research is the world's oldest and largest professional association to advancing cancer research. Based in Philadelphia, AACR focuses on all aspects of cancer research including basic, clinical and translational research into the etiology, prevention, diagnosis,...
. Teams picked will be subject to mandated collaboration in hopes of accelerating research. The remaining 20% of funds will go to innovative young investigators who might not otherwise gain funding.
SU2C "dream teams" will be composed of scientific experts, patient advocates, and experts in pre-clinical trial data. SU2C distinguishes itself from federal funding agencies like the National Institutes of Health
National Institutes of Health
The National Institutes of Health are an agency of the United States Department of Health and Human Services and are the primary agency of the United States government responsible for biomedical and health-related research. Its science and engineering counterpart is the National Science Foundation...
by stressing that funding needs to go to applicable research now, when we finally possess promising knowledge about cancer and how it works at the molecular level.
Manifesto
The Stand Up To Cancer manifestoManifesto
A manifesto is a public declaration of principles and intentions, often political in nature. Manifestos relating to religious belief are generally referred to as creeds. Manifestos may also be life stance-related.-Etymology:...
has been published on the organization's website. No author is credited.
SU2C Manifesto:
Website
standup2cancer.org (or su2c.org) launched on May 28, 2008, the same day as the press release announcing the initiative. The website is the public face of Stand Up To Cancer in the run-up to the show and allows users to donate online. The website contains information about the initiative, video channels under the heading SUTV, and an online cancer magazine called SU2C Mag. Content includes videos and articles featuring performers and writers like Larry DavidLarry David
Lawrence Gene "Larry" David is an American actor, writer, comedian and producer. He is best known as the co-creator , head writer, and executive producer of the television series Seinfeld from 1989 to 1996, and for creating the 1999 HBO series Curb Your Enthusiasm, a partially improvised sitcom in...
and Jerome Groopman
Jerome Groopman
Jerome Groopman has been a staff writer in medicine and biology for The New Yorker since 1998. He is also the Dina and Raphael Recanati Chair of Medicine at Harvard Medical School, Chief of Experimental Medicine at Beth Israel Deaconess Medical Center, and author of five books, all written for a...
, M.D. Other promotional material with TV and film celebrities is also prominent.
Interactive Features
The website has two social networking applicationsApplication software
Application software, also known as an application or an "app", is computer software designed to help the user to perform specific tasks. Examples include enterprise software, accounting software, office suites, graphics software and media players. Many application programs deal principally with...
, or apps:
The Stand is a Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
application that allows Facebook users impacted by cancer to connect with one another via trading cards, leveraging Facebook's back-end networking capacity.
The Constellation, a tool through which anyone can launch a star in honor of someone they know who has been diagnosed with cancer. Honorees' stars cluster or align in close proximity within a telescope-like map of a virtual night sky. Stars can be launched for minimum $1 donation.
TV show
The three major American television networks, NBCNBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
, ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
, as well as E!
E!
E! Entertainment Television is an American basic cable and satellite television network, owned by NBCUniversal. It features entertainment-related programming, reality television, feature films and occasionally series and specials unrelated to the entertainment industry.E! has an audience reach of...
aired Stand Up To Cancer's one-hour special event without commercials on September 5, 2008 at 8pm ET/PT. It aired in over 170 countries and was simulcast on three Canadian networks, Citytv
Citytv
Citytv is a Canadian English language television system owned and operated by Rogers Communications under its Rogers Broadcasting Ltd. division...
, CTV
CTV television network
CTV Television Network is a Canadian English language television network and is owned by Bell Media. It is Canada's largest privately-owned network, and has consistently placed as Canada's top-rated network in total viewers and in key demographics since 2002, after several years trailing the rival...
, and Global
Global Television Network
Global Television Network is an English language privately owned television network in Canada, owned by Calgary-based Shaw Communications, as part of its Shaw Media division...
.
The networks also helped publicize the initiative by plugging it on their morning shows on May 28, 2008. Katie Couric
Katie Couric
Katherine Anne "Katie" Couric is an American journalist and author. She serves as Special Correspondent for ABC News, contributing to ABC World News, Nightline, 20/20, Good Morning America, This Week and primetime news specials...
made her first appearance on the Today Show since moving to an anchor position on the CBS Evening News
CBS Evening News
CBS Evening News is the flagship nightly television news program of the American television network CBS. The network has broadcast this program since 1948, and has used the CBS Evening News title since 1963....
as part of the promotional effort. Brian Williams
Brian Williams
Brian Douglas Williams is the anchor and managing editor of NBC Nightly News, the evening news program of the NBC television network, a position he assumed in 2004...
and Charles Gibson
Charles Gibson
Charles deWolf "Charlie" Gibson is a former American broadcast television anchor and journalist. He was a host of Good Morning America from 1987 to 1998 and 1999 to 2006 and anchor of World News with Charles Gibson from 2006 to 2009....
also took part. The telethon raised more than $100 million for cancer research.
The special included the campaign's theme song "Just Stand Up", produced by Antonio "L.A." Reid, featuring some of the top female artists in pop, rock and rhythm and blues music, including Mary J. Blige
Mary J. Blige
Mary Jane Blige is an American singer-songwriter, record producer and occasional actress. She is a recipient of nine Grammy Awards and four American Music Awards, and has recorded eight multi-platinum albums. She is the only artist with Grammy Award wins in Pop, Rap, Gospel, and R&B. Blige has...
, Rihanna
Rihanna
Robyn Rihanna Fenty , better known as simply Rihanna, is a Barbadian recording artist. Born in Saint Michael, Barbados, Rihanna moved to the United States at the age of 16 to pursue a recording career under the guidance of record producer Evan Rogers...
Mariah Carey
Mariah Carey
Mariah Carey is an American singer-songwriter, record producer, and actress. She made her recording debut with the release of her eponymous studio album in 1990, under the guidance of Columbia Records executive Tommy Mottola, whom she later married in 1993...
, Beyoncé
Beyoncé Knowles
Beyoncé Giselle Knowles , often known simply as Beyoncé, is an American singer, songwriter, record producer, and actress. Born and raised in Houston, Texas, she enrolled in various performing arts schools and was first exposed to singing and dancing competitions as a child...
, Carrie Underwood
Carrie Underwood
Carrie Marie Underwood is an American country singer-songwriter and actress who rose to fame as the winner of the fourth season of American Idol, in 2005...
, Ashanti (entertainer), Leona Lewis
Leona Lewis
Leona Louise Lewis is a British singer and songwriter. Lewis first came to prominence in 2006 when she won the third series of the British television series The X Factor....
, Miley Cyrus
Miley Cyrus
Miley Ray Cyrus is an American actress and pop singer-songwriter. She achieved wide fame for her role as Miley Stewart/Hannah Montana on the Disney Channel sitcom Hannah Montana....
, Fergie, Natasha Bedingfield
Natasha Bedingfield
Natasha Anne Bedingfield is a British pop singer and songwriter. Bedingfield debuted in the 1990s as a member of the Christian dance/electronic group The DNA Algorithm with her siblings Daniel Bedingfield and Nikola Rachelle...
, Keyshia Cole
Keyshia Cole
Keyshia Myeshia Cole Gibson born October 15, 1981) is an American singer–songwriter and actress. She gained nationwide acclaim when her 2005 debut album, The Way It Is went platinum. Her sophomore album Just Like You went into production shortly after that and was released in September 2007...
, and Ciara
Ciara
Ciara Princess Harris , known mononymously as Ciara, is an American singer-songwriter, dancer, actress and fashion model. Born in Austin, Texas, she traveled around the world during her childhood, only to land in Atlanta, Georgia where she met music producer, Jazze Pha...
. The song was performed live during the telethon, and was released as a single via iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....
. Melissa Etheridge
Melissa Etheridge
Melissa Lou Etheridge is an American rock singer-songwriter and musician.Etheridge is known for her mixture of confessional lyrics, pop-based folk-rock, and raspy, smoky vocals...
and Sugarland also performed at the event, and such celebrities as Jennifer Aniston
Jennifer Aniston
Jennifer Joanna Aniston is an American actress, film director, and producer, best known for her role as Rachel Green on the television sitcom Friends, a role which earned her an Emmy Award, a Golden Globe Award, and a Screen Actors Guild Award.Aniston has also enjoyed a successful film career,...
, Ellen DeGeneres
Ellen DeGeneres
Ellen Lee DeGeneres is an American stand-up comedienne, television host and actress. She hosts the syndicated talk show The Ellen DeGeneres Show, and was also a judge on American Idol for one year, having joined the show in its ninth season....
and Jennifer Garner
Jennifer Garner
Jennifer Anne Affleck , better known as Jennifer Garner, is an American actress and film producer. Garner gained recognition on television for her performance as CIA agent Sydney Bristow in the thriller drama series Alias, which aired on ABC for five seasons from 2001 to 2006...
were in attendance, as was Homer Simpson
Homer Simpson
Homer Jay Simpson is a fictional character in the animated television series The Simpsons and the patriarch of the eponymous family. He is voiced by Dan Castellaneta and first appeared on television, along with the rest of his family, in The Tracey Ullman Show short "Good Night" on April 19, 1987...
.
Actress Christina Applegate
Christina Applegate
Christina Applegate is an American actress. She is best known for playing Kelly Bundy on the Fox sitcom Married... with Children. Since then, she has established a film and television career, winning a Primetime Emmy and earning Tony and Golden Globe nominations...
, who in the months prior to the show underwent a successful double mastectomy
Mastectomy
Mastectomy is the medical term for the surgical removal of one or both breasts, partially or completely. Mastectomy is usually done to treat breast cancer; in some cases, women and some men believed to be at high risk of breast cancer have the operation prophylactically, that is, to prevent cancer...
, appeared on the special, as did Patrick Swayze
Patrick Swayze
Patrick Wayne Swayze was an American actor, dancer and singer-songwriter. He was best known for his tough-guy roles, as romantic leading men in the hit films Dirty Dancing and Ghost, and as Orry Main in the North and South television miniseries. He was named by People magazine as its "Sexiest...
, making his first network television appearance since being diagnosed with pancreatic cancer. Swayze said to a standing ovation, "I dream that the word 'cure' will no longer be followed by the words 'it's impossible.' Together we can make a world where cancer no longer means living with fear, without hope, or worse." After the show ended, Swayze lingered onstage and talked to other cancer survivors; executive producer Laura Ziskin
Laura Ziskin
Laura Ellen Ziskin was an American film producer. In 1990, Ziskin was the sole executive producer of the hit comedy Pretty Woman...
said, "He said a beautiful thing: 'I'm just an individual living with cancer.' That's how he wants to be thought of. He's in a fight, but he's a fighter."
The telethon returned on Friday, September 10, 2010 at 8/7c with hosts Katie Couric, Diane Sawyer and Brian Williams. Jake Gyllenhaal
Jake Gyllenhaal
Jacob Benjamin "Jake" Gyllenhaal is an American actor. The son of director Stephen Gyllenhaal and screenwriter Naomi Foner, Gyllenhaal began acting at age ten...
has also joined on to help the cause. Elizabeth Edwards attended the Stand Up To Cancer television event on September 10, 2010, but died on December 7, 2010 after her cancer returned and spread to other parts of her body.
Known Donors
Listed as partners, known SU2C corporate and private donors include:- AARPAARPAARP, formerly the American Association of Retired Persons, is the United States-based non-governmental organization and interest group, founded in 1958 by Ethel Percy Andrus, PhD, a retired educator from California, and based in Washington, D.C. According to its mission statement, it is "a...
- AOLAOLAOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
- Kay UngerKay UngerKay Unger is an American fashion designer, currently she is the creative head and public face of Phoebe Company LLC and its brands; Kay Unger New York, Phoebe Couture, Unger by Kay Unger and Kay J’s by Kay Unger...
- LeeLee (Jeans)Lee is a brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by VF Corporation, the largest apparel company in the world. Its headquarters is currently in Merriam, Kansas, just outside of Kansas City, Missouri...
- Major League BaseballMajor League BaseballMajor League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...
- RevlonRevlonRevlon is an American cosmetics, skin care, fragrance, and personal care company founded in 1932.-History:Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name...
- Saks Fifth AvenueSaks Fifth AvenueSaks Fifth Avenue is a luxury American specialty store owned and operated by Saks Fifth Avenue Enterprises , a subsidiary of Saks Incorporated. It competes in the high-end specialty store market in the Upper East Side of Manhattan, i.e. 'the 3 B's' Bergdorf, Barneys, Bloomingdale's and Lord & Taylor...
- PhilipsPhilipsKoninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....
- Steve TischSteve TischSteven "Steve" Tisch is an American businessman. He is the Chairman and Executive Vice President of the New York Giants, the NFL team co-owned by his family, as well as a film and television producer...
- Stonyfield FarmStonyfield FarmStonyfield Farm, also simply called Stonyfield, is an organic yogurt maker located in Londonderry, New Hampshire, USA. Stonyfield Farm was founded by Samuel Kaymen in 1983, in Wilton, New Hampshire, as an organic farming school...
- code.ai
Stats
SU2C makes heavy use of cancer-related statistics in its outreach to the public. Frequently utilized statistics include:- Ending cancer would be worth $50 trillion to the US economy.
- One out of two men, and one out of three women, will be diagnosed with cancer.
- 1,500 Americans die from cancer every day.
- One American dies of cancer every minute.
- There are nearly 11 million cancer survivors in America right now.
Mobile Giving Campaign
Stand Up To Cancer worked with Baseball Commissioner Bud SeligBud Selig
Allan Huber "Bud" Selig is the ninth and current Commissioner of Major League Baseball, having served in that capacity since 1992 as the acting commissioner, and as the official commissioner since 1998...
during the 2008 Major League Baseball season
2008 Major League Baseball season
The 2008 Major League Baseball season began on March 25, 2008 in Tokyo, Japan with the 2007 World Series champion Boston Red Sox defeating the Oakland Athletics at the Tokyo Dome 6–5 in the first game of a two-game series, and ended on September 30 with the host Chicago White Sox defeating the...
to promote the organization’s mobile donating
Mobile donating
Mobile donating refers to donating to an organization through a mobile device. The primary means for mobile donating is through SMS. Mobile donating can also refer to consumers donating their old phones to a cause for recycling and reuse of the device....
campaign. In response to a series of in-stadium public service announcements and online promotion campaigns, fans donated tens of thousands of dollars by texting STAND to 40202. The organization’s mobile fundraising campaign was created in partnership with Mgive
Mgive
mGive, founded in 2005, is a Denver based Wireless Application Service Provider. mGive offers mobile giving services, and is an approved mGive Foundation Wireless Application Service Provider....
and the Mobile Giving Foundation
Mobile giving foundation
The Mobile Giving Foundation is a non-profit organization based in the U.S. state of Washington, working to increase mobile donating in the US. Chairman and CEO, Jim Manis in early 2008 fostered a deal between the top four major US carriers, allowing non-profit text message fees to be...
.