Standard ad size
Encyclopedia
The Universal Ad Package (UAP) is a set of four ad sizes that all compliant member publishers have agreed to support for Internet advertising. This standard is published by the Interactive Advertising Bureau
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Ad sizes have been standardized to some extent; they are:
Interactive Advertising Bureau
The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets in the United...
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- 300 x 250 - (Medium Rectangle)
- 180 x 150 - (Rectangle)
- 160 x 600 - (Wide Skyscraper)
- 728 x 90 - (Leaderboard)
Ad sizes have been standardized to some extent; they are:
| Name | width (in pixels) | height (in pixels) | aspect ratio Aspect ratio The aspect ratio of a shape is the ratio of its longer dimension to its shorter dimension. It may be applied to two characteristic dimensions of a three-dimensional shape, such as the ratio of the longest and shortest axis, or for symmetrical objects that are described by just two measurements,... |
source |
|---|---|---|---|---|
| Large Rectangle | 336 | 280 | 1.2 | IAB |
| Medium Rectangle | 300 | 250 | 1.2 | IAB/UAP |
| Square Pop-up | 250 | 250 | 1 | IAB |
| Vertical Rectangle | 240 | 400 | 1.67 | IAB |
| Rectangle | 180 | 150 | 1.2 | IAB/UAP |
| Leaderboard | 728 | 90 | 8.09 | IAB/UAP |
| Full Banner | 468 | 60 | 7.8 | IAB |
| Half Banner | 234 | 60 | 3.9 | IAB |
| Button 1 | 120 | 90 | 1.33 | IAB |
| Button 2 | 120 | 60 | 2 | IAB |
| Micro Bar | 88 | 31 | 2.84 | IAB |
| Micro Button | 80 | 15 | 5.33 | |
| Vertical Banner | 120 | 240 | 2 | IAB |
| Square Button | 125 | 125 | 1 | IAB |
| Skyscraper | 120 | 600 | 5 | IAB |
| Wide Skyscraper | 160 | 600 | 3.75 | IAB/UAP |
| Half-Page | 300 | 600 | 2 | IAB |
Examples
- Full banner
- Micro button
- Mid Page Unit 300 x 250
Relation to other standards
Closest to- Golden ratioGolden ratioIn mathematics and the arts, two quantities are in the golden ratio if the ratio of the sum of the quantities to the larger quantity is equal to the ratio of the larger quantity to the smaller one. The golden ratio is an irrational mathematical constant, approximately 1.61803398874989...
1.61 : Vertical rectangle (1.67) - ISO paper size 1.41 : Button 1 (1.33)
- Standard photographic print sizesStandard photographic print sizesStandard photographic print sizes are used in photographic printing. Cut sheets of paper meant for printing photographs are commonly sold in these sizes....
1.5 : Vertical rectangle (1.67)