"Stay Up!" is the first single released from producer-rapper 88-Keys' debut album The Death of Adam

The Death of Adam

The Death of Adam is the debut album by producer and rapper 88-Keys. Released on November 11, 2008, the album features guest appearances by Kanye West, Kid Cudi, J Davey, Redman, Bilal, Phonte of Little Brother, and alternative rock group Shitake Monkey....

and features the album's co-executive producer Kanye West

Kanye West

Kanye Omari West is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and...

. The song samples "All Night Loving" by British

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 R&B

Contemporary R&B

Contemporary R&B is a music genre that combines elements of hip hop, soul, R&B and funk.Although the abbreviation “R&B” originates from traditional rhythm and blues music, today the term R&B is most often used to describe a style of African American music originating after the demise of disco in...

 three-piece band Imagination

Imagination (band)

Imagination were a three piece British soul and funk band, who came to prominence in the early 1980s. They had chart hits in 28 countries, earning four platinum discs, nine gold discs and more than a dozen silver discs around the world between 1981 and 1983....

. The single was released digitally

Music download

A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 on August 25, 2008. According to both artists, the song, which follows the overall storyline of the concept album

Concept album

In music, a concept album is an album that is "unified by a theme, which can be instrumental, compositional, narrative, or lyrical." Commonly, concept albums tend to incorporate preconceived musical or lyrical ideas rather than being improvised or composed in the studio, with all songs contributing...

, is about a man named Adam, who after a bad string of relationships, decides to take Viagra (Sildenafil Citrate) in an attempt "stay up" longer. A snippet of the track was first previewed on Kanye West

Kanye West

Kanye Omari West is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and...

's 2007 Can't Tell Me Nothing mixtape and featured an additional spoken word

Spoken word

Spoken word is a form of poetry that often uses alliterated prose or verse and occasionally uses metered verse to express social commentary. Traditionally it is in the first person, is from the poet’s point of view and is themed in current events....

 verse delivered by Malik Yusef.

Music video

The music video premiered across multiple MTV

MTV

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

 channels all day on Monday, March 16, 2009.

Shot in High Definition

High-definition video

High-definition video or HD video refers to any video system of higher resolution than standard-definition video, and most commonly involves display resolutions of 1,280×720 pixels or 1,920×1,080 pixels...

 on the streets of Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, the video features 88-Keys (Clifford) and Kanye West

Kanye West

Kanye Omari West is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and...

 (Rufus) dressed in full prosthetic makeup

Prosthetic makeup

Prosthetic makeup is the process of using prosthetic sculpting, molding and casting techniques to create advanced cosmetic effects...

 made to appear in their late sixties, out on a night on the town. Utilizing the talents of makeup artist Tony Gardner

Tony Gardner (designer)

Tony Gardner is an American makeup and special effects designer. He has been involved in films Zombieland, 127 Hours, Hairspray, The Addams Family, Seed of Chucky, Shallow Hal and There's Something About Mary...

 of Alterian Effects (Michael Jackson’s

Michael Jackson

Michael Joseph Jackson was an American recording artist, entertainer, and businessman. Referred to as the King of Pop, or by his initials MJ, Jackson is recognized as the most successful entertainer of all time by Guinness World Records...

 "Thriller

Thriller (music video)

Michael Jackson's Thriller is a 14-minute music video for the song of the same name released on December 2, 1983 and directed by John Landis, who also co-wrote the screenplay with Jackson....

", "Hairspray

Hairspray (2007 film)

Hairspray is a 2007 musical film produced by Kolaja Productions and distributed by New Line Cinema. It was released in the United States, Canada, and the United Kingdom on July 20, 2007. The film is an adaptation of the 2002 Broadway musical of the same name, which in turn was based on John...

", "Shallow Hal

Shallow Hal

Shallow Hal is a 2001 romantic comedy film starring Gwyneth Paltrow, Jack Black, and Jason Alexander. It was directed by the Farrelly Brothers and filmed in and around Charlotte, North Carolina as well as Sterling and Princeton, Massachusetts at Wachusett Mountain.- Plot :Hal Larson is a...

", "Seed of Chucky

Seed of Chucky

Seed of Chucky, also known as Child's Play 5: Seed of Chucky or Child's Play 5, is a 2004 horror comedy film, which is the fifth entry in the Child's Play series. The film was written and directed by Don Mancini, who created Child's Play and has written all sequels to date...

", Daft Punk

Daft Punk

Daft Punk are an electronic music duo consisting of French musicians Guy-Manuel de Homem-Christo and Thomas Bangalter . Daft Punk reached significant popularity in the late 1990s house movement in France and met with continued success in the years following, combining elements of house with synthpop...

) the video creates an intimate and comedic look at the two real life friends.

According to director Jason Goldwatch

Jason Goldwatch

Jason Goldwatch is an American music video director and commercial director who is a Co-Founder and Executive Creative Director of Decon, a creative agency and record label based in New York. He is best known for his work with Kid Cudi, Pharrell Williams, Linkin Park, Evidence, and Dilated Peoples...

,