Ster-Kinekor
Encyclopedia
Ster Kinekor is a South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

-based cinema
Movie theater
A movie theater, cinema, movie house, picture theater, film theater is a venue, usually a building, for viewing motion pictures ....

 company. Its head office is in the Ster-Kinekor Office Park in Sandton
Sandton, Gauteng
Sandton is a wealthy area situated within the metro of Johannesburg, Gauteng, South Africa. The name comes from the combination of two of its suburbs, Sandown and Bryanston...

, City of Johannesburg Metropolitan Municipality
City of Johannesburg Metropolitan Municipality
The City of Johannesburg Metropolitan Municipality is a metropolitan municipality that manages the local governance of Johannesburg, South Africa...

.

History

The company originated in 1969 when 20th Century Fox
20th Century Fox
Twentieth Century Fox Film Corporation — also known as 20th Century Fox, or simply 20th or Fox — is one of the six major American film studios...

 decided to sell off its South African theatre business to Sanlam
Sanlam
Sanlam Limited is a financial services group in South Africa with its head office in Bellville in the Western Cape. Established in 1918, the Group demutualised in 1998 and Sanlam Limited then listed on the JSE Limited in Johannesburg and the Namibian Stock Exchange. The Sanlam Group conducts its...

, an insurance company. Sanlam already operated Ster Theatres and Ster Films under the Ster brand. Government regulation required that the two film companies be operated separately, and so the company name Kinekor was born to manage the newly acquired business .

Throughout the 1970's Kinekor embarked on a program of opening new cinemas across South Africa. However, due to the introduction of television in 1976, cinema attendances dropped. Because of this, the South African government then allowed Sanlam to merge its two theatres divisions, creating Ster-Kinekor.

Despite the poor market conditions Ster-Kinekor continued its program of building high quality cinema multiplexes, focusing on integrating cinemas into large retail and leisure developments.

Expansion into Europe

Democratic elections in South Africa in 1994 also introduced a free market
Free market
A free market is a competitive market where prices are determined by supply and demand. However, the term is also commonly used for markets in which economic intervention and regulation by the state is limited to tax collection, and enforcement of private ownership and contracts...

, allowing Ster-Kinekor to expand into foreign markets.
Three company directors moved their base of operations to the United Kingdom and set up trading as Ster Century
Ster Century
Ster Century was a cinema company in Ireland and the UK. There was one Ster Century cinema in Dublin, Ireland, and six in the UK: Basingstoke, Cardiff, Edinburgh, Leeds, Norwich, and Romford...

.

The newly founded Ster Century entered into partnership with Assos Odeon, a cinema exhibition company in Greece, and opened its first multiplex cinema in 1998 under the name of Ster Odeon.

In 1999 Ster Century continued its expansion opening multiplex cinemas in Dublin, Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

; Brno
Brno
Brno by population and area is the second largest city in the Czech Republic, the largest Moravian city, and the historical capital city of the Margraviate of Moravia. Brno is the administrative centre of the South Moravian Region where it forms a separate district Brno-City District...

, Czech Republic
Czech Republic
The Czech Republic is a landlocked country in Central Europe. The country is bordered by Poland to the northeast, Slovakia to the east, Austria to the south, and Germany to the west and northwest....

; Wroclaw
Wroclaw
Wrocław , situated on the River Oder , is the main city of southwestern Poland.Wrocław was the historical capital of Silesia and is today the capital of the Lower Silesian Voivodeship. Over the centuries, the city has been part of either Poland, Bohemia, Austria, Prussia, or Germany, but since 1945...

 and Warsaw
Warsaw
Warsaw is the capital and largest city of Poland. It is located on the Vistula River, roughly from the Baltic Sea and from the Carpathian Mountains. Its population in 2010 was estimated at 1,716,855 residents with a greater metropolitan area of 2,631,902 residents, making Warsaw the 10th most...

, Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

; and two sites in Budapest
Budapest
Budapest is the capital of Hungary. As the largest city of Hungary, it is the country's principal political, cultural, commercial, industrial, and transportation centre. In 2011, Budapest had 1,733,685 inhabitants, down from its 1989 peak of 2,113,645 due to suburbanization. The Budapest Commuter...

, Hungary
Hungary
Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...

.
This trend continued in 2000, with two additional sites in Poland and the Czech Republic, and more in the UK (Edinburgh
Edinburgh
Edinburgh is the capital city of Scotland, the second largest city in Scotland, and the eighth most populous in the United Kingdom. The City of Edinburgh Council governs one of Scotland's 32 local government council areas. The council area includes urban Edinburgh and a rural area...

, Romford
Romford
Romford is a large suburban town in north east London, England and the administrative headquarters of the London Borough of Havering. It is located northeast of Charing Cross and is one of the major metropolitan centres identified in the London Plan...

 and Norwich
Norwich
Norwich is a city in England. It is the regional administrative centre and county town of Norfolk. During the 11th century, Norwich was the largest city in England after London, and one of the most important places in the kingdom...

), Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

, Montenegro
Montenegro
Montenegro Montenegrin: Crna Gora Црна Гора , meaning "Black Mountain") is a country located in Southeastern Europe. It has a coast on the Adriatic Sea to the south-west and is bordered by Croatia to the west, Bosnia and Herzegovina to the northwest, Serbia to the northeast and Albania to the...

, Greece
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....

, Slovakia
Slovakia
The Slovak Republic is a landlocked state in Central Europe. It has a population of over five million and an area of about . Slovakia is bordered by the Czech Republic and Austria to the west, Poland to the north, Ukraine to the east and Hungary to the south...

 and Serbia
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...

.

Leaving Europe

By summer 2002, Ster Century had sold off its interests in Poland, Greece, Hungary and the Czech Republic to concentrate on its UK business. Cinemas were opened in Leeds
Leeds
Leeds is a city and metropolitan borough in West Yorkshire, England. In 2001 Leeds' main urban subdivision had a population of 443,247, while the entire city has a population of 798,800 , making it the 30th-most populous city in the European Union.Leeds is the cultural, financial and commercial...

, Basingstoke
Basingstoke
Basingstoke is a town in northeast Hampshire, in south central England. It lies across a valley at the source of the River Loddon. It is southwest of London, northeast of Southampton, southwest of Reading and northeast of the county town, Winchester. In 2008 it had an estimated population of...

 and Cardiff
Cardiff
Cardiff is the capital, largest city and most populous county of Wales and the 10th largest city in the United Kingdom. The city is Wales' chief commercial centre, the base for most national cultural and sporting institutions, the Welsh national media, and the seat of the National Assembly for...

. Polish cinemas were sold to the Israeli company Cinema City International
Cinema City International
Cinema City International is an Israeli-based international cinema company which operates multiplex and IMAX cinemas in both Israel and Europe. CCI currently operates a total of 367 screens of which more than two thirds are outside Israel....

.

In 2003, Ster-Kinekor sold off its remaining European cinema interests with Ster Century's UK business being bought by Aurora Entertainment in a Management Buy out.

Competition

In South Africa, Ster-Kinekor holds the largest market share in its industry, with its primary competition being another South African cinema operator, Nu Metro Cinemas
Nu Metro Cinemas
Nu Metro Cinemas is a South African cinema company. Its head office is in Rosebank, Johannesburg.Nu Metro Cinemas operates cinemas at 22 locations in South Africa...

. Independent operators make up the rest of the market.

External links

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