Stevenote - AbsoluteAstronomy.com

"Stevenote" is a colloquial term for the keynote

Keynote

A keynote in literature, music, or public speaking establishes the principal underlying theme. In corporate or commercial settings, greater importance is attached to the delivery of a keynote speech or keynote address...

speeches given by former Apple CEO Steve Jobs

Steve Jobs

Steven Paul Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc...

at events such as the Worldwide Developers Conference

Worldwide Developers Conference

The Apple Worldwide Developers Conference, commonly abbreviated WWDC, is a conference held annually in California by Apple Inc. The conference is primarily used by Apple to showcase its new software and technologies for developers, as well as offering hands-on labs and feedback sessions...

and previously the Macworld and Apple Expo

Apple Expo

The Apple Expo is a European annual sales conference and technology exposition held by Apple Inc. The conference features over 250 exhibitors annually, with Apple being its main exhibitor...

s. Jobs' vibrant speaking style and manner of exciting the crowd was often referred to as inducing a "reality distortion field

Reality distortion field

Reality distortion field is a term coined by Bud Tribble at Apple Computer in 1981, to describe company co-founder Steve Jobs' charisma and its effects on the developers working on the Mac project. Bud Tribble claimed that the term came from Star Trek...

". Because most Apple product releases were first revealed to the public in these keynotes, 'Stevenotes' often caused substantial swings in Apple's stock price.

Jobs' final Stevenote was delivered on June 6, 2011 in which he announced iOS 5 and iCloud

ICloud

iCloud is a cloud storage and cloud computing service from Apple Inc. announced on June 6, 2011 at the Apple Worldwide Developers Conference . The service allows users to store data such as music files on remote computer servers for download to multiple devices such as iPhones, iPods, iPads, and...

, as well as that Mac OS X Lion

Mac OS X Lion

Mac OS X Lion is the eighth and current major release of Mac OS X, Apple's desktop and server operating system for Macintosh computers....

would be released in July on the Mac App Store for $29.99. He resigned as CEO of Apple on August 24, 2011 and died on October 5, 2011.

History

In late 1996, Apple purchased NeXT

Next, Inc. was an American computer company headquartered in Redwood City, California, that developed and manufactured a series of computer workstations intended for the higher education and business markets...

, and Steve Jobs returned to Apple after a 12-year hiatus following his forced resignation from the company in 1985. In mid-1997, he gave a keynote address in which he presented a detailed report on the company's status. The keynote featured an appearance by Microsoft CEO Bill Gates

Bill Gates

William Henry "Bill" Gates III is an American business magnate, investor, philanthropist, and author. Gates is the former CEO and current chairman of Microsoft, the software company he founded with Paul Allen...

by satellite

Satellite

In the context of spaceflight, a satellite is an object which has been placed into orbit by human endeavour. Such objects are sometimes called artificial satellites to distinguish them from natural satellites such as the Moon....

. Jobs announced a partnership with Microsoft comprising several key agreements that, according to Jobs, would benefit Apple and allow it to recover from its prolonged decline during the early and mid 1990s. Two major announcements were made during the keynote: first, that the next major release of Microsoft Office

Microsoft Office

Microsoft Office is a non-free commercial office suite of inter-related desktop applications, servers and services for the Microsoft Windows and Mac OS X operating systems, introduced by Microsoft in August 1, 1989. Initially a marketing term for a bundled set of applications, the first version of...

, Office 98, would be developed for the Macintosh, and second, that Microsoft's Internet Explorer

Internet Explorer for Mac

Internet Explorer for Mac was a proprietary web browser developed by Microsoft for the Macintosh platform. Initial versions were developed from the same code base as Internet Explorer for Windows...

web browser

Web browser

A web browser is a software application for retrieving, presenting, and traversing information resources on the World Wide Web. An information resource is identified by a Uniform Resource Identifier and may be a web page, image, video, or other piece of content...

would be the default browser on all Macintosh computers. Despite heckling from the audience, Jobs explained why the partnership was favourable to Apple:

Since then, Jobs gave keynote addresses at various trade expositions and conferences at least once a year, during which he announced updates to current Apple products or demonstrated new products and services. Nearly every major product upgrade or announcement during the last ten years has been made during a Stevenote. Among the products announced in Stevenotes are the original iMac

IMac

The iMac is a range of all-in-one Macintosh desktop computers built by Apple. It has been the primary part of Apple's consumer desktop offerings since its introduction in 1998, and has evolved through five distinct forms....

all-in-one desktop computer

Desktop computer

A desktop computer is a personal computer in a form intended for regular use at a single location, as opposed to a mobile laptop or portable computer. Early desktop computers are designed to lay flat on the desk, while modern towers stand upright...

in 1998, the clamshell iBook

IBook

The iBook was a line of laptop computers sold by Apple Computer from 1999 to 2006. The line targeted the consumer and education markets, with lower specifications and prices than the PowerBook, Apple's higher-end line of laptop computers....

s in 1999, the Mac OS X

Mac OS X

Mac OS X is a series of Unix-based operating systems and graphical user interfaces developed, marketed, and sold by Apple Inc. Since 2002, has been included with all new Macintosh computer systems...

operating system in 2000, the iPod

IPod

iPod is a line of portable media players created and marketed by Apple Inc. The product line-up currently consists of the hard drive-based iPod Classic, the touchscreen iPod Touch, the compact iPod Nano, and the ultra-compact iPod Shuffle...

music player in 2001, the iPhone

IPhone

The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

smartphone

Smartphone

A smartphone is a high-end mobile phone built on a mobile computing platform, with more advanced computing ability and connectivity than a contemporary feature phone. The first smartphones were devices that mainly combined the functions of a personal digital assistant and a mobile phone or camera...

in 2007, and the iPad

IPad

The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...

tablet in 2010.

Format

Stevenote addresses have usually been given at major trade expo

Trade fair

A trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities...

s. In the past, these have included the Macworld Conference & Expo

Macworld Conference & Expo

Produced by Boston-based IDG World Expo, Macworld | iWorld is a trade-show with conference tracks dedicated to the Apple Macintosh platform. It is held annually in the United States, usually during the second week of January...

and the Apple Expo

Apple Expo

The Apple Expo is a European annual sales conference and technology exposition held by Apple Inc. The conference features over 250 exhibitors annually, with Apple being its main exhibitor...

. However, Apple has stopped exhibiting at both expos. After 2010 the Worldwide Developer's Conference, organized and held by Apple itself at the Moscone Center

Moscone Center

Moscone Center is the largest convention and exhibition complex in San Francisco, California. It comprises three main halls: Two underground halls underneath Yerba Buena Gardens, known as Moscone North and Moscone South, and a three-level Moscone West exhibition hall across 4th Street...

in San Francisco, was the only major conference at which Apple exhibited and at which Jobs delivered a keynote address. In recent years, Jobs gave his Stevenotes in an auditorium at Apple's corporate campus. These Stevenotes, in contrast to those presented at the large trade fairs attended by Apple in the past, were by invitation only and were attended only by a relatively small number of journalists, employees, and guests. Similar Stevenotes have also been held at the Yerba Buena Center for the Arts

Yerba Buena Center for the Arts

Yerba Buena Center for the Arts is a multi-disiplinary contemporary arts center in San Francisco, California, United States. Located in Yerba Buena Gardens, YBCA features visual art, performance, and film/video that celebrates local, national, and international artists and the Bay Area's diverse...

like those for the introduction of the iPad in 2010 and Apple's "Rock and Roll" iPod event in 2009.

Jobs was known for donning the same uniform in nearly every keynote. His outfit usually consisted of a black long-sleeved St. Croix mock turtleneck, Levi's 501 blue jeans

Blue Jeans

"Blue Jeans" is a sentimental popular song written by Harry D. Kerr and Lou Traveller in 1920. In the song, the singer is reminiscing about a long-ago young love that happened somewhere in the "hills of the old Cumberland." The chorus echoes the singer's longing:* The Parlor Songs Collection.* by...

, and New Balance

New Balance

New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company...

991 sneakers.

Notable product introductions by Apple Inc.

1984

Macintosh

The Macintosh , or Mac, is a series of several lines of personal computers designed, developed, and marketed by Apple Inc. The first Macintosh was introduced by Apple's then-chairman Steve Jobs on January 24, 1984; it was the first commercially successful personal computer to feature a mouse and a...

1998

iMac

IMac

and PowerBook G3

PowerBook G3

The PowerBook G3 is a line of laptop Macintosh computers made by Apple Computer between 1997 and 2000. It was the first laptop to use the PowerPC G3 series of microprocessors...

(he also used "one more thing" to announce Apple's return to profitability)

1999

iBook

IBook

, QuickTime TV and AirPort

AirPort

AirPort and AirPort Extreme are local area wireless networking products from Apple Inc. based on the IEEE 802.11 standard ....

wireless service

2000

Mac OS X

Mac OS X is a series of Unix-based operating systems and graphical user interfaces developed, marketed, and sold by Apple Inc. Since 2002, has been included with all new Macintosh computer systems...

2001

iPod

IPod

and iBook

IBook

2003

Xcode

Xcode is a suite of tools, developed by Apple, for developing software for Mac OS X and iOS. Xcode 4.2, the latest major version, is available on the Mac App Store for free for Mac OS X 10.7 , and on the Apple Developer Connection website for free to registered developers Xcode is a suite of tools,...

2004

iPod mini

IPod mini

The iPod Mini is a digital audio player designed and marketed by Apple Inc. It was the midrange model in Apple's iPod product line. It was announced on January 6, 2004 and released on February 20 of the same year. A second-generation version was announced on February 23, 2005 and released later...

2005

Mac mini

Mac Mini

The Mac Mini is a small form factor desktop computer manufactured by Apple Inc. Like earlier mini-ITX PC designs, it is uncommonly small for a desktop computer: 7.7 inches square and 1.4 inches tall. It weighs 2.7 pounds...

, iPod shuffle

IPod shuffle

The iPod Shuffle is a digital audio player designed and marketed by Apple Inc. It is the smallest model in Apple's iPod family, and was the first to use flash memory...

and iPod nano

IPod nano

iPod Nano is a digital media player designed and marketed by Apple Inc.. The first generation of iPod Nano was introduced on September 7, 2005 as a replacement for iPod Mini. It uses flash memory for storage. iPod Nano has gone through six models, or generations, since its introduction...

. The transition from PowerPC to Intel Processors was announced.

2006

the first Intel-based Apple computer, the iMac Core Duo and the MacBook Pro

MacBook Pro

The MacBook Pro is a line of Macintosh portable computers introduced in January 2006 by Apple. It replaced the PowerBook G4 and was the second model, after the iMac, to be announced in the Apple–Intel transition...

2007

Apple TV, iPhone

IPhone

and iPod

IPod

classic

2008

MacBook Air

The MacBook Air family is a line of Apple ultraportable Macintosh notebook computers.The first-generation MacBook Air was a 13.3"-only model, previously promoted as the World's Thinnest Notebook, introduced at the Macworld Conference & Expo on January 15, 2008. It featured a custom Intel Merom CPU...

, iPhone

IPhone

3G, and second generation aluminum 13" MacBook

MacBook

The MacBook was a brand of Macintosh notebook computers built by Apple Inc. First introduced in May 2006, it replaced the iBook and 12-inch PowerBook series of notebooks as a part of the Apple–Intel transition. Positioned as the low end of the MacBook family, the Apple MacBook was aimed at the...

and 15" MacBook Pro

MacBook Pro

notebooks

2009

iPhone 3GS

IPhone 3GS

-Camera:The iPhone 3GS features an improved 3 megapixel camera manufactured by OmniVision. In addition to the higher megapixel count, it also features auto-focus, auto white balance and auto macro and is capable of capturing VGA video...

, iPod touch

IPod touch

The iPod Touch is a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device designed and marketed by Apple Inc. The iPod Touch adds the multi-touch graphical user interface to the iPod line...

3rd generation, the 5th generation iPod nano

IPod nano

, and multi-color iPod shuffle

IPod shuffle

The iPod Shuffle is a digital audio player designed and marketed by Apple Inc. It is the smallest model in Apple's iPod family, and was the first to use flash memory...

2010

iPad

IPad

, iPhone 4

IPhone 4

The iPhone 4 is a touchscreen slate smartphone developed by Apple Inc. It is the fourth generation iPhone, and successor to the iPhone 3GS. It is particularly marketed for video calling , consumption of media such as books and periodicals, movies, music, and games, and for general web and e-mail...

, and revised versions of iPod shuffle

IPod shuffle

The iPod Shuffle is a digital audio player designed and marketed by Apple Inc. It is the smallest model in Apple's iPod family, and was the first to use flash memory...

4th generation, iPod nano

IPod nano

6th generation, iPod touch

IPod touch

4th generation, Apple TV 2nd generation (As "one more hobby") and MacBook Air

MacBook Air

2011

iPad 2

IPad 2

The iPad 2 is the second and current generation of the iPad, a tablet computer designed, developed and marketed by Apple. It serves primarily as a platform for audio-visual media including books, periodicals, movies, music, games, presentations and web content, and is available in black or white...

, Mac OS X Lion

Mac OS X Lion

Mac OS X Lion is the eighth and current major release of Mac OS X, Apple's desktop and server operating system for Macintosh computers....

, iOS 5, iCloud

ICloud

, iPhone 4S

IPhone 4S

The iPhone 4S is a touchscreen slate smartphone developed by Apple Inc. It is the fifth generation of the iPhone, a device that combines a widescreen iPod with a touchscreen, mobile phone, and internet communicator. It retains the exterior design of its predecessor, iPhone 4, but is host to a range...

, iPod Touch

IPod Touch

in white with iOS5 and iPod Nano

IPod nano

with a software update to version 1.2.

"One more thing..."

An archetypal Steve Jobs keynote started with Jobs presenting sales figures for Apple products, and a review of Apple products released in the past few months. He then moved on to present one or more new products of moderate importance. In tribute to Peter Falk

Peter Falk

Peter Michael Falk was an American actor, best known for his role as Lieutenant Columbo in the television series Columbo...

's Columbo
Columbo
Columbo is an American crime fiction television film series, which starred Peter Falk as Lieutenant Columbo, a homicide detective with the Los Angeles Police Department. It was created by William Link and Richard Levinson. The show popularized the inverted detective story format...

character, he typically feigned some concluding remarks, turned as if to make a false exit from the stage, then turned back to say "but there's one more thing". Usually the audience had some idea as to what product would be unveiled due to the Apple rumors community

Apple rumors community

The Apple rumor community is concerned with Apple Inc. and its products, including the Macintosh, the iPhone, the iPod and the iPad. In recent years, a subculture has developed around rumors about new products and services from Apple. The company enjoys a cult-like following for its Macintosh...

but this was not always the case.

Some of the products which were revealed as "but there's one more thing":

The AirPort
AirPort
AirPort and AirPort Extreme are local area wireless networking products from Apple Inc. based on the IEEE 802.11 standard ....

base station and AirPort card after the iBook was introduced in Macworld Expo 1999
The first version of iMovie
IMovie
iMovie is a proprietary video editing software application which allows Mac, iPod Touch 4th generation, iPhone 4, iPhone 4S, and iPad 2 users to edit their own home movies. It was originally released by Apple in 1999 as a Mac OS 8 application bundled with the first FireWire-enabled consumer Apple...

, along with new iMac G3
IMac G3
The iMac G3 was the first model of the iMac line of personal computers made by Apple Inc. , and the originator of the Legacy-free PC market category. Like the first Macs, the iMac G3 is an all-in-one personal computer, encompassing both the monitor and the system unit in a single enclosure...

DV models. He then introduced, in another "One more thing" moment, the iMac G3 Special Edition in a special event in October 1999.
The PowerBook G4
PowerBook G4
The PowerBook G4 are a series of notebook computers that were manufactured, marketed, and sold by Apple, Inc. between 2001 and 2006 as part of its PowerBook line. It uses the PowerPC G4 processor, initially produced by Motorola and later by Freescale, after Motorola spun off its semiconductor...
The PowerMac G5 at WWDC
Worldwide Developers Conference
The Apple Worldwide Developers Conference, commonly abbreviated WWDC, is a conference held annually in California by Apple Inc. The conference is primarily used by Apple to showcase its new software and technologies for developers, as well as offering hands-on labs and feedback sessions...

2003.
The fifth generation iPod
IPod
iPod is a line of portable media players created and marketed by Apple Inc. The product line-up currently consists of the hard drive-based iPod Classic, the touchscreen iPod Touch, the compact iPod Nano, and the ultra-compact iPod Shuffle...

with video, announced at a press conference self-referentially titled "One more thing..."
The MacBook Pro
MacBook Pro
The MacBook Pro is a line of Macintosh portable computers introduced in January 2006 by Apple. It replaced the PowerBook G4 and was the second model, after the iMac, to be announced in the Apple–Intel transition...

(at Macworld Expo 2006).
The iPod Shuffle
Introduction of selling movies via the iTunes Store
ITunes Store
The iTunes Store is a software-based online digital media store operated by Apple. Opening as the iTunes Music Store on April 28, 2003, with over 200,000 items to purchase, it is, as of April 2008, the number-one music vendor in the United States...

in September 2006; a second "One more thing" in the same presentation also unveiled an upcoming product dubbed iTV (renamed to Apple TV at Macworld 2007). A third "One More Thing" was the lead-in to introduce a live performance of the song "Waiting for the World to Change" by John Mayer
John Mayer
John Clayton Mayer is an American pop rock and blues rock musician, singer-songwriter, recording artist, and music producer. Born in Bridgeport, Connecticut and raised in Fairfield, Connecticut, he attended Berklee College of Music in Boston. He moved to Atlanta in 1997, where he refined his...

at the conclusion of the presentation.
Introduction of Safari
Safari (web browser)
Safari is a web browser developed by Apple Inc. and included with the Mac OS X and iOS operating systems. First released as a public beta on January 7, 2003 on the company's Mac OS X operating system, it became Apple's default browser beginning with Mac OS X v10.3 "Panther". Safari is also the...

for Windows beta
The iPod touch
IPod touch
The iPod Touch is a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device designed and marketed by Apple Inc. The iPod Touch adds the multi-touch graphical user interface to the iPod line...
The wireless version of the iTunes Store
ITunes Store
The iTunes Store is a software-based online digital media store operated by Apple. Opening as the iTunes Music Store on April 28, 2003, with over 200,000 items to purchase, it is, as of April 2008, the number-one music vendor in the United States...

on the iPod touch
IPod touch
The iPod Touch is a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device designed and marketed by Apple Inc. The iPod Touch adds the multi-touch graphical user interface to the iPod line...

and iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
The new MacBook
MacBook
The MacBook was a brand of Macintosh notebook computers built by Apple Inc. First introduced in May 2006, it replaced the iBook and 12-inch PowerBook series of notebooks as a part of the Apple–Intel transition. Positioned as the low end of the MacBook family, the Apple MacBook was aimed at the...

was introduced in October 2008 after the new MacBook Pro
MacBook Pro
The MacBook Pro is a line of Macintosh portable computers introduced in January 2006 by Apple. It replaced the PowerBook G4 and was the second model, after the iMac, to be announced in the Apple–Intel transition...

was introduced.
The announcement of a video camera and speaker in the fifth generation iPod Nano
IPod nano
iPod Nano is a digital media player designed and marketed by Apple Inc.. The first generation of iPod Nano was introduced on September 7, 2005 as a replacement for iPod Mini. It uses flash memory for storage. iPod Nano has gone through six models, or generations, since its introduction...

at the Apple Music Event in September 2009
FaceTime
FaceTime
FaceTime is a video calling software application and related protocol developed by Apple for supported mobile devices running the iOS, in addition to Macintosh computers running Mac OS X 10.6.6 and higher...

video calling for the iPhone 4
IPhone 4
The iPhone 4 is a touchscreen slate smartphone developed by Apple Inc. It is the fourth generation iPhone, and successor to the iPhone 3GS. It is particularly marketed for video calling , consumption of media such as books and periodicals, movies, music, and games, and for general web and e-mail...

at WWDC 2010
A revised Apple TV
A revised MacBook Air
MacBook Air
The MacBook Air family is a line of Apple ultraportable Macintosh notebook computers.The first-generation MacBook Air was a 13.3"-only model, previously promoted as the World's Thinnest Notebook, introduced at the Macworld Conference & Expo on January 15, 2008. It featured a custom Intel Merom CPU...

in October 2010
The iTunes Match service at WWDC 2011

External links

Latest Keynote Videos Available at Apple.com
Official Apple Keynotes Video podcast
Apple Expo Paris Keynote 2003 (Pictures)
Macworld Keynote Movies from 1997–1999
Ars Technica's WWDC 2006 keynote bingo blog post - follow-ups 1, 2 and results,
Keynote Bingo game application created by Mac enthusiasts for WWDC 2006. Updated for MWSF 07, WWDC 07, MWSF 08 and WWDC 08.

The source of this article is wikipedia, the free encyclopedia. The text of this article is licensed under the GFDL.