Strands Recommender
Encyclopedia
Strands Recommender is an SaaS
plug-and-play recommendation engine that can be installed by eCommerce
and content websites. The company is an independent business unit of Strands, Inc
, founded in early 2004.
Strands Recommender is based in San Francisco, United States
, and in Madrid
, Spain
.
The service can either be implemented through the site’s API
or with a widget plug-in. Strands Recommender also offers shopping cart
plug-ins for Demandware
, Miva Merchant, and Magento
stores.
by not only taking playcounts into account but people's behavior and their evolving tastes.
Software as a Service
Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...
plug-and-play recommendation engine that can be installed by eCommerce
Electronic commerce
Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online...
and content websites. The company is an independent business unit of Strands, Inc
Strands
Strands Labs, Inc. is a startup company, founded in early 2004 by Dr. Francisco Martin and Dr. Marc Torrens. Strands is headquartered in San Francisco, California, U.S. and currently operates further offices in Corvallis, Oregon, USA...
, founded in early 2004.
Strands Recommender is based in San Francisco, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, and in Madrid
Madrid
Madrid is the capital and largest city of Spain. The population of the city is roughly 3.3 million and the entire population of the Madrid metropolitan area is calculated to be 6.271 million. It is the third largest city in the European Union, after London and Berlin, and its metropolitan...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
.
The service can either be implemented through the site’s API
Application programming interface
An application programming interface is a source code based specification intended to be used as an interface by software components to communicate with each other...
or with a widget plug-in. Strands Recommender also offers shopping cart
Shopping cart software
Shopping cart software is software used in e-commerce to assist people making purchases online, analogous to the American English term 'shopping cart'...
plug-ins for Demandware
Demandware
Demandware is a private eCommerce merchant based out of Boston, MA. Founded in 2004 by Stephan Schambach, Demandware develops eCommerce software technology for online retailers with branches in France and Germany. Known for their On-Demand Commerce platform, they are a customizable eCommerce...
, Miva Merchant, and Magento
Magento
Magento is an open source based ecommerce web application that was launched on March 31, 2008. It was developed by Varien with help from the programmers within the open source community but is owned solely by . Magento was built using the Zend Framework...
stores.
History
The recommendation engine on which Strands Recommender is based resulted from the idea of Francisco Martin, founder of Strands, Inc, to improve the recommendations available in iTunesITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....
by not only taking playcounts into account but people's behavior and their evolving tastes.
See also
- Behavioral targetingBehavioral targetingBehavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select...
- Collaborative filteringCollaborative filteringCollaborative filtering is the process of filtering for information or patterns using techniques involving collaboration among multiple agents, viewpoints, data sources, etc. Applications of collaborative filtering typically involve very large data sets...
- PersonalizationPersonalizationPersonalization involves using technology to accommodate the differences between individuals. Once confined mainly to the Web, it is increasingly becoming a factor in education, health care Personalization involves using technology to accommodate the differences between individuals. Once confined...
- Predictive analyticsPredictive analyticsPredictive analytics encompasses a variety of statistical techniques from modeling, machine learning, data mining and game theory that analyze current and historical facts to make predictions about future events....