Sun Cellular
Overview
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
doing business as Sun Cellular. The company is a wholly owned subsidiary of Digital Telecommunications Philippines
Digital Telecommunications Philippines
Digital Telecommunications Phils., Inc. , commonly known as Digitel, is the second-largest fixed-line and the third-largest mobile telecommunications company in the Philippines...
, or Digitel. Digitel is in turn owned by the JG Summit Group
JG Summit Holdings
JG Summit Holdings, Inc is one of the largest conglomerates in the Philippines with business interests in air transportation, banking, food manufacturing, hotels, petrochemicals, power generation, publishing, real estate and property development, and telecommunications...
with a minority stake held by the TeliaSonera Group. It began its operations in 2003, positioned as a latecomer in the market allowed it to put up infrastructure at lower cost.
Sun Cellular gained popularity because of its "24/7" offer of unlimited text messaging and calls for a fixed price for Sun-to-Sun transactions.
It is currently the third largest telecommunications company in the Philippines but it is now shooting of in the communications market for being the new no.
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