Superinteressante
Encyclopedia
The Superinteressante is a Brazilian
scientific and cultural magazine, known by its simple language focusing on the general public. Its name is equivalent to "Super-Interesting", in English
. It is monthly published since September of 1987 by Editora Abril
and its main competitor is the "Galileu
Magazine", published by Editora Globo
.
bought the copyright of the Spanish
magazine Muy Interesante
to only "export" its reporting to Brazil, making the translation. But the magazine's team discovered that the Europe
an impression machines weren't adequate to fit the Brazilian printing standard, so they decided to make their own articles. Nowadays, it's Superinteressante that sells its articles to other magazines.
The magazine first publishing was in a little magazine with less than twenty pages (called "Edition 0"), with low importance to the main magazine, that was sold as a gift with other magazines. The first edition had a magazine's normal size and was about superconductivity
and was a huge success and sold out in two weeks.
Nowadays, the magazine is the most influential (in Brazil) of its genre, with its own website, DVDs and a subdivision magazine called Mundo Estranho
.
magazine focuses its articles on curiosities about any subject and its main readers are teenagers. It is one of the most read teenager's magazines, having subdivisions:
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
scientific and cultural magazine, known by its simple language focusing on the general public. Its name is equivalent to "Super-Interesting", in English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
. It is monthly published since September of 1987 by Editora Abril
Editora Abril
Editora Abril is a major Brazilian publisher and printing company and one of the biggest media holdings in Southern America. The company was founded in 1950 by Victor Civita in São Paulo and is now part of Grupo Abril....
and its main competitor is the "Galileu
Galileu
If you are searching the Italian astronomer, go to Galileo GalileiGalileu is a scientific Brazilian magazine. It began to be distributed in 1991 by Editora Globo. Galileu was first called "Globo Ciência" . The current magazine is named after Galileo Galilei, or Galileu Galilei, in Portuguese. It...
Magazine", published by Editora Globo
Editora Globo
The Editora Globo is a respected Brazilian publishing house, property of Fundação Roberto Marinho. It began as a bookstore called Livraria do Globo, created in Porto Alegre, in December 1883, by Laudelino Pinheiro de Barcellos and Saturnino Alves Pinto.-History:The bookstore "Livraria do Globo"...
.
History
In 1987, the Editora AbrilEditora Abril
Editora Abril is a major Brazilian publisher and printing company and one of the biggest media holdings in Southern America. The company was founded in 1950 by Victor Civita in São Paulo and is now part of Grupo Abril....
bought the copyright of the Spanish
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
magazine Muy Interesante
Muy Interesante
Muy Interesante is a monthly popular science magazine which deals with fun facts and current events, such as the development of nanotechnology, new investigations and inventions, and world affairs...
to only "export" its reporting to Brazil, making the translation. But the magazine's team discovered that the Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
an impression machines weren't adequate to fit the Brazilian printing standard, so they decided to make their own articles. Nowadays, it's Superinteressante that sells its articles to other magazines.
The magazine first publishing was in a little magazine with less than twenty pages (called "Edition 0"), with low importance to the main magazine, that was sold as a gift with other magazines. The first edition had a magazine's normal size and was about superconductivity
Superconductivity
Superconductivity is a phenomenon of exactly zero electrical resistance occurring in certain materials below a characteristic temperature. It was discovered by Heike Kamerlingh Onnes on April 8, 1911 in Leiden. Like ferromagnetism and atomic spectral lines, superconductivity is a quantum...
and was a huge success and sold out in two weeks.
Nowadays, the magazine is the most influential (in Brazil) of its genre, with its own website, DVDs and a subdivision magazine called Mundo Estranho
Mundo Estranho
Mundo Estranho is a curiosities and diversities' magazine, very popular with Brazilian teenagers and it is the country's most popular magazine of its type...
.
Main Topics
These are the sections in Superinteressante nowadays:- Unburdening: letter from the readers;
- Now, Listen: the editor's answer for the letters;
- Super Interview: interview of scientists, religious leaders and other people that are ascending in their respective careers;
- Essential: small stories;
- Supernews: short and simple curiosities about science;
- Mad Science: a hilarious column talking about useless scientific discoveries;
- SuperPôster: a huge poster (in general with two pages and rarely more than that) giving information about pop symbols, like "The SimpsonsThe SimpsonsThe Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...
" or "Star WarsStar WarsStar Wars is an American epic space opera film series created by George Lucas. The first film in the series was originally released on May 25, 1977, under the title Star Wars, by 20th Century Fox, and became a worldwide pop culture phenomenon, followed by two sequels, released at three-year...
"; - Connections: it makes a connection between two completely different subjects in five parts;
- Super-Answers: answers to questions made by the readers;
- Who Was...?: a biography of a not very notorious person in History;
- Surreal: create and answer hypothesis like "And if Hitler had won the II Worldly War?" or "And If the Moon had never existed?";
- Super-Cult: cultural novelties;
- Retrô: about nostalgia (old movies, toys and etc.);
- Super-Manual: Survivor's Guide is its second title. Explains how to survive from weird events;
- Zoom: incredible pictures of one subject, mixing artArtArt is the product or process of deliberately arranging items in a way that influences and affects one or more of the senses, emotions, and intellect....
with scienceScienceScience is a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe...
.
Rivalries
The scientific magazine's market in Brazil is not too competitive, but the "Super" has got two main competitors previously mentioned in this article:- GalileuGalileuIf you are searching the Italian astronomer, go to Galileo GalileiGalileu is a scientific Brazilian magazine. It began to be distributed in 1991 by Editora Globo. Galileu was first called "Globo Ciência" . The current magazine is named after Galileo Galilei, or Galileu Galilei, in Portuguese. It...
magazine: the official name is only "Revista Galileu", but it's also known as "Galileu" only. It was first published in 1991 by Editora GloboEditora GloboThe Editora Globo is a respected Brazilian publishing house, property of Fundação Roberto Marinho. It began as a bookstore called Livraria do Globo, created in Porto Alegre, in December 1883, by Laudelino Pinheiro de Barcellos and Saturnino Alves Pinto.-History:The bookstore "Livraria do Globo"...
with the name "Globo Ciência". - Scientific American Brasil: it is the Brazilian version of the English-language Scientific AmericanScientific AmericanScientific American is a popular science magazine. It is notable for its long history of presenting science monthly to an educated but not necessarily scientific public, through its careful attention to the clarity of its text as well as the quality of its specially commissioned color graphics...
.
Mundo Estranho Magazine
Mundo Estranho is the main subdivision of "Super", considered as a half-independent magazine, with a circulation over than 130,000 magazines. Its name is equivalent to "Strange World", in English. The Mundo EstranhoMundo Estranho
Mundo Estranho is a curiosities and diversities' magazine, very popular with Brazilian teenagers and it is the country's most popular magazine of its type...
magazine focuses its articles on curiosities about any subject and its main readers are teenagers. It is one of the most read teenager's magazines, having subdivisions:
- ME Hot: abbreviation for "Mundo Estranho Hot", is a sexual curiosities' magazine;
- TV Mundo Estranho: a TV program.
Other Subdivisions
Here is a list of other subdivisions of "Super":- Adventures in History: is a history magazine, largely "copied" by "Super" competitors;
- Simple Life: it focuses in Eastern philosophyEastern philosophyEastern philosophy includes the various philosophies of Asia, including Chinese philosophy, Iranian philosophy, Japanese philosophy, Indian philosophy and Korean philosophy...
.