Supermercados Peruanos
Encyclopedia
Supermercados Peruanos is the second largest supermarket and hypermarket chain in Peru
Peru
Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....

. Although its operations were concentrated around Lima
Lima
Lima is the capital and the largest city of Peru. It is located in the valleys of the Chillón, Rímac and Lurín rivers, in the central part of the country, on a desert coast overlooking the Pacific Ocean. Together with the seaport of Callao, it forms a contiguous urban area known as the Lima...

 at first, the chain started to expand in Peru by opening a store in Arequipa
Arequipa
Arequipa is the capital city of the Arequipa Region in southern Peru. With a population of 836,859 it is the second most populous city of the country...

, Trujillo
Trujillo, Peru
Trujillo, in northwestern Peru, is the capital of the La Libertad Region, and the third largest city in Peru. The urban area has 811,979 inhabitants and is an economic hub in northern Peru...

 and Chiclayo
Chiclayo
Chiclayo is the capital city of the Lambayeque region in northern Peru. It is located 13 kilometers inland from the Pacific coast and 770 kilometers from the nation's capital, Lima...

 in 2007. Three more stores are scheduled to be opened in Peru: one in Huancayo
Huancayo
Huancayo with a rock') is the capital of the Junín Region, in the central highlands of Peru. It is located in Junín Province, of which it is also capital. Situated near the Mantaro Valley at an altitude of 3,271 meters, it has a population of 377,000 and is the fifth most populous city of the...

, also the company has plans for the next year for another store in Arequipa and one in Cusco
Cusco
Cusco , often spelled Cuzco , is a city in southeastern Peru, near the Urubamba Valley of the Andes mountain range. It is the capital of the Cusco Region as well as the Cuzco Province. In 2007, the city had a population of 358,935 which was triple the figure of 20 years ago...

.

The company was founded in 2004 after Interbank
Interbank
Interbank is a Peruvian provider of financial services.-History:In 1897, Elias Mujica opened an agency at Jiron de la Union in Lima's historical center under the name of Banco Internacional...

 bought Supermercados Santa Isabel from the transnational Ahold
Ahold
Ahold is a major international supermarket operator based in Amsterdam, Netherlands. Ahold is listed on Euronext Amsterdam and the Frankfurt Stock Exchange.-History:...

 in 2003. The company has three denomination groups:
  • Supermarkets: Vivanda
    Vivanda
    Vivanda is a supermarket chain with seven stores located in Lima, Peru. It was launched by Supermercados Peruanos S.A in 2005. Vivanda offers grocery products, health and beauty aids and an Interbank agency. These stores are generally located in high and medium class neighborhoods...

    , Plaza Vea Super
    Plaza Vea
    Plaza Vea is the largest chain of supermarkets and hypermarket from Supermercados Peruanos S.A, which is the second largest retail company in Peru...

     and Santa Isabel
    Santa Isabel
    Santa Isabel is the Spanish and Portuguese name of one of two Roman Catholic saints, Saint Isabel of France and Saint Isabel of Aragon. Various places have been named for either of such persons. These include: Argentina:...

    .
  • Hypermarkets: Plaza Vea
    Plaza Vea
    Plaza Vea is the largest chain of supermarkets and hypermarket from Supermercados Peruanos S.A, which is the second largest retail company in Peru...

     and Market San Jorge.
  • Discount Stores: Mass
    Mass
    Mass can be defined as a quantitive measure of the resistance an object has to change in its velocity.In physics, mass commonly refers to any of the following three properties of matter, which have been shown experimentally to be equivalent:...

    .

History

The history of Supermercados Peruanos started in 1993 when the Chilean company Supermercados Santa Isabel S.A opened stores in Lima most of those were in locales where there used to be an Scala Gigante Super or Hypermarket. In 1999 the Netherlands company Ahold
Ahold
Ahold is a major international supermarket operator based in Amsterdam, Netherlands. Ahold is listed on Euronext Amsterdam and the Frankfurt Stock Exchange.-History:...

 bought the company, and began with the hypermarket project, it was called Plaza Vea
Plaza Vea
Plaza Vea is the largest chain of supermarkets and hypermarket from Supermercados Peruanos S.A, which is the second largest retail company in Peru...

 and the discount stores Mini Sol
Mass
Mass can be defined as a quantitive measure of the resistance an object has to change in its velocity.In physics, mass commonly refers to any of the following three properties of matter, which have been shown experimentally to be equivalent:...

(today Mass), but in 2003 the international Royal Ahold decided to sell Supermercados Santa Isabel, and in the same year the Peruvian bank Interbank
Interbank
Interbank is a Peruvian provider of financial services.-History:In 1897, Elias Mujica opened an agency at Jiron de la Union in Lima's historical center under the name of Banco Internacional...

 bought the company. In 2005 they opened their first supermarket Vivanda
Vivanda
Vivanda is a supermarket chain with seven stores located in Lima, Peru. It was launched by Supermercados Peruanos S.A in 2005. Vivanda offers grocery products, health and beauty aids and an Interbank agency. These stores are generally located in high and medium class neighborhoods...

 on Pezet Avenue in the San Isidro District in Lima
Lima
Lima is the capital and the largest city of Peru. It is located in the valleys of the Chillón, Rímac and Lurín rivers, in the central part of the country, on a desert coast overlooking the Pacific Ocean. Together with the seaport of Callao, it forms a contiguous urban area known as the Lima...

. In 2006 they started to change some Santa Isabel stores into Plaza Vea 'Super. In 2007 Minisol changed their name to Mass, and they also opened their first hypermarket outside Lima in Trujillo
Trujillo, Peru
Trujillo, in northwestern Peru, is the capital of the La Libertad Region, and the third largest city in Peru. The urban area has 811,979 inhabitants and is an economic hub in northern Peru...

, and another one in Chiclayo
Chiclayo
Chiclayo is the capital city of the Lambayeque region in northern Peru. It is located 13 kilometers inland from the Pacific coast and 770 kilometers from the nation's capital, Lima...

.

Plaza Vea Hypermarkets

This is the most important and powerful chain of the group, started in 2001 with a store at the Jockey Plaza Shopping Center. Today they have 15 locals in Lima, in other cities in Peru they have other stores or plans for future stores.

Trujillo
  • 2 stores


Callao
  • 2 stores


Chiclayo
  • 1 store


Arequipa
  • 1 store
  • 1 scheduled store in Cayma District
    Cayma District
    Cayma District is one of the twenty-nine districts of the Arequipa Province in Peru....

     (May 2010).


Juliaca
  • 1 scheduled store (May 2010).


Huancayo
  • 1 store


Ica
  • 1 store


Chimbote
  • 1 store


Piura
  • 1 scheduled store


Plaza Vea Super

Is a subdivision of Plaza Vea Hypermarket. The prices, stores and attention is the same, the only difference is that this one is a supermarket. The expansion of this label started in 2006 and today there are seven stores in Lima.
  • 1 San Miguel District
    San Miguel District, Lima
    San Miguel, is a district in western Lima, Peru. It is bordered by the districts of Bellavista and downtown Lima on the north; Pueblo Libre, Magdalena del Mar and downtown Lima on the east; the Pacific Ocean on the south; and the La Perla district on the west....

  • 1 San Isidro District
  • 1 Ate District
    Ate District
    Ate, also known as Ate-Vitarte, is a district of the Lima Province in Peru. Located in the eastern part of the province, it is one of the districts that comprise the city of Lima.-Geography:The district has a total land area of 77.72 km²...

  • 1 San Borja District
  • 3 Santiago de Surco District

More openings are scheduled.

Vivanda Supermarket

This is the second label in importance inside Supermercados Peruanos S.A, it is dedicated to people of high and medium class, the label started growing in 2005, today they have six stores in Lima, and are scheduled to open one more after turning a Santa Isabel into a Vivanda.

Locals (2008)

  • Lima:
    • Plaza Vea: 20
    • Mass : 11
    • Plaza Vea Super: 7
    • Vivanda: 6
    • Market San Jorge: 1
    • Santa Isabel: 2
  • Callao
    • Plaza Vea: 1
  • Trujillo
    • Plaza Vea: 1
  • Chiclayo
    • Plaza Vea: 1
  • Arequipa
    • Plaza Vea: 1
  • Huancayo
    • Plaza Vea: 1
  • Total: 52 stores

External links

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