Swedish Consumer Agency is a Swedish

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 government agency

Government agency

A government or state agency is a permanent or semi-permanent organization in the machinery of government that is responsible for the oversight and administration of specific functions, such as an intelligence agency. There is a notable variety of agency types...

 that answers to the Ministry of Agriculture, Food and Consumer Affairs. Its Director-General

Director-general

The term director-general is a title given the highest executive officer within a governmental, statutory, NGO, third sector or not-for-profit institution.-European Union:...

 is also designated Consumer Ombudsman

Ombudsman

An ombudsman is a person who acts as a trusted intermediary between an organization and some internal or external constituency while representing not only but mostly the broad scope of constituent interests...

 (Konsumentombudsmannen, KO).

The agency, with a staff of around 120 located in Karlstad

Karlstad

Karlstad is a city, the seat of Karlstad Municipality, the capital of Värmland County, and the largest city in the province Värmland in Sweden. The city had 61,685 inhabitants in 2010 out of a municipal total that during the first quarter 2010 was 84,885 inhabitants...

, provides the Swedish general public with consumer affairs assistance, acting in the collective interest of consumer

Consumer

Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...

s. It is active in the fields of advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 and contract terms, consumer information and product safety. The task of resolving individual consumer disputes, however, is handled by the Swedish National Board for Consumer Complaints

Swedish National Board for Consumer Complaints

The National Board for Consumer Complaints is a Swedish government agency that answers to the Ministry of Integration and Gender Equality. The agency is headquartered in Stockholm. Its main task is to issue non-binding recommendations on the resolution of disputes between consumers and business...

.

External links

• Swedish Consumer Agency - Official english site
• Information in other languages, including Arabic, Albanian, Bosnian, Finnish, French, German, Persian, Polish, South kurdish and Spanish.