Taboo (drink)
Encyclopedia
Taboo is a fruit-flavoured spirit made in the UK. Its main ingredients are vodka
Vodka
Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....

, white wine and exotic fruit juices. Its alcohol content is 14.9% (29.8 proof).

Taboo was first put out on the market in 1988 by drinks company First Drink. However after a honeymoon period for the product up until the early 1990s the company spent very little money on promoting it in later years; in 2005 only £8,000 was spent. However in 2006 First Drink hired 23red
23red
23red is one of the UK's most successful independent brand communications and advertising agencies.It maintains offices off Pentonville Road in central London .-History:...

to boost Taboo's profile.
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