Tam media research
Encyclopedia
TAM Media Research is a joint venture company between AC Nielsen
and Kantar
Media Research/IMRB. It is one of the two television
Audience measurement
analysis firm
s of India
(the other being aMap
). Besides measuring television viewership, TAM also monitors advertising
expenditure through its division AdEx India. It exists in the PR Monitoring space through another division – Eikona PR Monitor.
The viewership cell runs what is one of the largest Peoplemeter TV Panels in the World with approximately 30,000 sample individuals representing all the Class-I towns (towns with population more than 100,000) polled every week for their Viewership habits. This division measures television Viewership of audiences for the 300-plus TV stations operating in India.
TAM has won accolade
s at various International Research and Communications seminar
s, some of the recent being ESOMAR – Asia Pacific Conference in Shanghai & WAM Conference in Geneva in 2004. In March 2005, TAM India again hoisted the Indian Flag when it won accolades for another research paper presented at the ESOMAR Conference in Tokyo, Japan. This was followed with the Best Paper award at the WAM 2005 conference in Montreal
in June.
in the television rating
s market in India.
ACNielsen
ACNielsen is a global marketing research firm, with worldwide headquarters in New York City. Regional headquarters for North America are located in Schaumburg, Illinois. As of May 2010, it is part of The Nielsen Company.-History:...
and Kantar
Kantar Group
Kantar, based in UK, was founded in 1993 as the Market Research, Insight and Consultancy Division of WPP plc, a London-based public company. It is a network of 13 specialist companies, with around 28,500 employees working in 100 countries across various research and consultancy disciplines...
Media Research/IMRB. It is one of the two television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
Audience measurement
Audience measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites...
analysis firm
Firm
A firm is a business.Firm or The Firm may also refer to:-Organizations:* Hooligan firm, a group of unruly football fans* The Firm, Inc., a talent management company* Fair Immigration Reform Movement...
s of India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
(the other being aMap
Audience Measurement and Analytics Ltd. (Amap)
Audience Measurement & Analytics Limited is the only overnight TV Audience Measurement System that provides data on Television in India on multiple dimensions like demographics, ownership, viewership etc...
). Besides measuring television viewership, TAM also monitors advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
expenditure through its division AdEx India. It exists in the PR Monitoring space through another division – Eikona PR Monitor.
The viewership cell runs what is one of the largest Peoplemeter TV Panels in the World with approximately 30,000 sample individuals representing all the Class-I towns (towns with population more than 100,000) polled every week for their Viewership habits. This division measures television Viewership of audiences for the 300-plus TV stations operating in India.
TAM has won accolade
Accolade
In the Middle Ages, the accolade was the central act in the rite-of-passage ceremonies conferring knighthood.-Ceremony:...
s at various International Research and Communications seminar
Seminar
Seminar is, generally, a form of academic instruction, either at an academic institution or offered by a commercial or professional organization. It has the function of bringing together small groups for recurring meetings, focusing each time on some particular subject, in which everyone present is...
s, some of the recent being ESOMAR – Asia Pacific Conference in Shanghai & WAM Conference in Geneva in 2004. In March 2005, TAM India again hoisted the Indian Flag when it won accolades for another research paper presented at the ESOMAR Conference in Tokyo, Japan. This was followed with the Best Paper award at the WAM 2005 conference in Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...
in June.
Monopoly
The company enjoys a monopolyMonopoly
A monopoly exists when a specific person or enterprise is the only supplier of a particular commodity...
in the television rating
Audience measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites...
s market in India.