Technogym is a manufacturer of fitness equipment based in Cesena

Cesena

Cesena is a city and comune in the Emilia-Romagna region of northern Italy, south of Ravenna and west of Rimini, on the Savio River, co-chief of the Province of Forlì-Cesena. It is at the foot of the Apennines, and about 15 km from the Adriatic Sea.-History:Cesena was originally an Umbrian...

, Italy

Italy

Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

.

It was founded in 1983 by Nerio Alessandri

Nerio Alessandri

Nerio Alessandri is an Italian entrepreneur and President and founder of Technogym .-Biography:In 1983 Nerio Alessandri, a 22-year-old industrial designer combined his design skills with his passion for sport to found Technogym, and began building exercise equipment in the garage of his home.In...

 and now it is a world leader in the wellness and fitness fields.

History

Industrial designer Nerio Alessandri wanted to create Technogym when he was 22 and decided to combine his design skills with his passion for sport, and began building exercise equipment in the garage of his home.
In 1985 Technogym launched its first complete strength training line, and in 1986 it presented Unica, the first, hi-tech design, home trainer.
Then, in 1990, the company added its first cardiovascular training line.
In 1992 Technogym defined its brand position with the tagline “The Wellness Company”. In 2000 it launched the Selection line, today the most popular strength training line in the world, and in 2002 it launched Excite, the first cardiovascular training line with an integrated TV screen. Again in 2000 Technogym was nominated official supplier for athletic training equipment at the Olympic Games in Sydney. Since then the company has been an official supplier for numerous other Olympic Games, including Athens 2004, Turin 2006, Beijing 2008 and London 2012 (nominated on July 13th 2010).
Today Technogym boasts approximately 55,000 installations worldwide in 35,000 wellness centres and 20,000 private homes and estimates suggest that approximately 20 million people use its products every day.
Technogym has 2000 employees in 13 branches in Europe, the United States, Asia, the Middle East, Australia and South America and 90% of its turnover is exported to over 100 different countries.

Sponsorship

In 1993, Technogym sponsored the Formula One

Formula One

Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...

 motor racing team Benetton Formula

Benetton Formula

Benetton Formula Ltd., commonly referred to simply as Benetton, was a Formula One constructor that participated from to . The team was owned by the Benetton family who run a worldwide chain of clothing stores of the same name. In 2000 the team was purchased by Renault, but competed as Benetton for...

 

Technogym has sponsored the Olympics in Sydney

2000 Summer Olympics

The Sydney 2000 Summer Olympic Games or the Millennium Games/Games of the New Millennium, officially known as the Games of the XXVII Olympiad, were an international multi-sport event which was celebrated between 15 September and 1 October 2000 in Sydney, New South Wales, Australia...

, Athens

2004 Summer Olympics

The 2004 Summer Olympic Games, officially known as the Games of the XXVIII Olympiad, was a premier international multi-sport event held in Athens, Greece from August 13 to August 29, 2004 with the motto Welcome Home. 10,625 athletes competed, some 600 more than expected, accompanied by 5,501 team...

, Turin

2006 Winter Olympics

The 2006 Winter Olympics, officially known as the XX Olympic Winter Games, was a winter multi-sport event which was celebrated in Turin, Italy from February 10, 2006, through February 26, 2006. This marked the second time Italy hosted the Olympic Winter Games, the first being the VII Olympic Winter...

 and Beijing

2008 Summer Olympics

The 2008 Summer Olympics, officially known as the Games of the XXIX Olympiad, was a major international multi-sport event that took place in Beijing, China, from August 8 to August 24, 2008. A total of 11,028 athletes from 204 National Olympic Committees competed in 28 sports and 302 events...

  where it was of two official sports related official suppliers to the 2008 Summer Olympics

2008 Summer Olympics

The 2008 Summer Olympics, officially known as the Games of the XXIX Olympiad, was a major international multi-sport event that took place in Beijing, China, from August 8 to August 24, 2008. A total of 11,028 athletes from 204 National Olympic Committees competed in 28 sports and 302 events...

, together with Adidas

Adidas

Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...

 . The company is set to provide equipment to the London 2012 Olympics

2012 Summer Olympics

The 2012 Summer Olympic Games, officially known as the "London 2012 Olympic Games", are scheduled to take place in London, England, United Kingdom from 27 July to 12 August 2012...

.

Performance Index

Technogym's cardiovascular

Aerobic exercise

Aerobic exercise is physical exercise of relatively low intensity that depends primarily on the aerobic energy-generating process. Aerobic literally means "living in air", and refers to the use of oxygen to adequately meet energy demands during exercise via aerobic metabolism...

 training equipment displays a proprietary Performance Index (P.I.) when used in conjunction with a Heart rate monitor

Heart rate monitor

A heart rate monitor is a personal monitoring device which allows a subject to measure his or her heart rate in real time or record his or her heart rate for later study...

. Results are displayed on a scale from 0 to 99 with higher numbers indicating stronger performance. Results are not directly comparable with other measures such as VO2 max

VO2 max

VO2 max is the maximum capacity of an individual's body to transport and use oxygen during incremental exercise, which reflects the physical fitness of the individual...

. The ranges quoted in manuals are

P.I.	Performance
Up to 10	Poor
11 to 20	Fair
21 to 30	Good
31 to 40	Very good
Over 40	Excellent

Concept and Mission

In 1992 Technogym defined its concept of Wellness as a lifestyle based on regular physical activity, balanced diet and a positive outlook, and the tagline “The Wellness Company” stating its brand position was added to the corporate logo. The concept of Wellness is founded on the ancient Roman maximum of “mens sana in corpore sano” (a healthy mind in a healthy body) and is a genuine alternative to the American concept of fitness. Fitness focuses on a small group of sports enthusiasts, whereas Wellness speaks to a much wider range of people who wish to improve their lifestyle.
At Technogym this strategic position means developing user-friendly, stylish equipment for various population targets (including beginners, the aged, sports enthusiasts and users with specific pathologies).

Products

• 1984 Isotonic Line, the first variable resistance strength line.
• 1985 Executive Line, a new strength line with specific rehabilitation features.
• 1986 Unica is presented, a complete gym in just one-and-a-half square metres.
• 1987 Isostep and Isoclimb are born, the company’s first cardiovascular training equipment.
• 1988 CPR (Constant Heart Rate) is patented, an automatic training program allowing users to train at the rhythm of their own heart.
• 1989 BikeRace and RowRace, both fitted with CPR technology, are released
• 1991 The cardiovascular Race Line is completed with the addition of RunRace and StepRace
• 1992 After five years of research, REV 9000, the isokinetic rehabilitation machine, is launched.
• 1993 The REV 7000 knee rehabilitation machine is launched.
• 1994 The XT Line is introduced, featuring five different cardiovascular training machines - Run XT, Bike XT, Recline XT, Step XT, Top XT.
• 1995 Spin Trainer, an integrated in-gym training system mounted on a real road bike, is launched.
• 1996 Presentation of the gym training management software, Technogym System.
• 1997 Presentation of the new strength machine interface, Power Control, and the 400 Kg-High Performance Leg Press.
• 1998 Forma, the Technogym home treadmill, is launched, plus Biostrength, a new strength line with electronically controlled workload and exercise position.
• 1999 Silver Line, a restyled version of the Isotonic Line, is presented.
• 2000 Selection, the new Strength Line, is presented, plus XT Pro, the evolution of the XT, including a hand sensor for measuring heart rate interactively.
• 2001 Presentation of the Unica Evolution Trainer.
• 2002 Excite, the first cardiovascular training line with an integrated TV screen, is launched.
• 2003 The Synchro Excite is launched, plus Radiant, the new personal training solution.
• 2004 Personal Selection and Step Excite are launched. The Home line also releases Run Forma, Bike Forma and Wellness Tools.
• 2005 Kinesis, the new Technogym training method is launched, plus the Element line and the Personal Selection TUV biomedical line.
• 2006 The Easy Line and Kinesis Personal are presented at the Salone del Mobile in Milan.
• 2007 The basic treadmill, JOG, and Top Excite, the new cardio upper body trainer are launched. The Purestrength line for manual load training and FLEXability, a line designed for training and improving flexibility are also launched.
• 2008 Excite Vario, the first cardiovascular machine that adapts to the step of the user and Group Cycling, the Technogym solution for indoor cycling are launched. The eco-sustainable, Run Now treadmill is also released.
• 2009 Run Personal, the treadmill designed by Antonio Citterio, is launched, plus Excite Crossover, the new Total Body Workout system.
• 2010 VISIOweb, the first integrated display for surfing the internet during training, is launched.

Awards

REDDOT DESIGN AWARD
2007 Winner: Kinesis Personal
2009 Winner: Jog Now
2009 Winner: FLEXability
2009 Winner: Pure Strength
2010 Honourable Mention: Run Personal
2010 Honourable Mention: Run Now

IDSA (The Industrial Designers Society of America)
2010 IDEA-Finalist: Kinesis ONE

ADI (Industrial Design Association)
2007 ADI design index: Easy Line
2009 ADI Golden Compass award: Kinesis Professional
2009 ADI Design Index: Technogym

Certification

• UNIENISO9001: 2008 QUALITY
• UNIENISO13485: 2004 QUALITY FOR MEDICAL DEVICES
• UNIENISO14001: 2004 ENVIRONMENTAL MANAGEMENT SYSTEMS
• SA8000: 2008 SOCIAL ACCOUNTABILITY SYSTEM
• BS OHSAS 18001: 2007 OCCUPATIONAL HEALTH AND SAFETY MANAGEMENT SYSTEM