Ted Baker
Encyclopedia
Ted Baker is a British
clothing retail company, known for applying twists to its products, and has become a UK designer label through word of mouth rather than advertising.
started his first store in March 1988 in Glasgow
, and opened further stores in Manchester
, Plymouth
, and Nottingham
. Initially Ted Baker exclusively offered men's dress shirts. Kelvin had limited funding available, so rather than advertise, he relied on word of mouth and the creation of a personality to anchor the brand.
In 1990 Ted Baker opened a store in Covent Garden
(with additional stores in London's Soho, Nottingham and Leeds
) and Kelvin bought the company outright from part-owners Goldberg and Sons. A new range, Ted Baker Woman, was launched in 1995.
Ted Baker has since become a global brand, which produces men's, women's and children's clothing and also fragrances, eyewear and accessories. It sells a range of cosmetics under the name Ted Baker Bodywear; these are marketed exclusively through Boots in the UK. Ted Baker has released two mobile phones in the UK – the Ted Baker Button and Ted Baker Needle, in association with Samsung
and HTC
respectively.
and House of Fraser
. Ted Baker also has stores at Bicester Village Retail Outlet
and at Swindon's Great Western Designer Outlet and there is a Ted Baker concession in Selfridge's London.
Ted Baker has also launched new ranges in partnership with Debenhams. It is a closely formed partnership with the two companies working together on design, production, and merchandising.
, Asia and the Middle East
.
Wholesale operations commenced in 1994 through careful selection of retail stores. Ted Baker refers to its wholesale customers as "Ted Baker Trustees", entrusting the brand into the hand picked partners, who are asked to translate into the local language and culture, without losing any of the brand's qualities.
film Casino Royale
. A specially designed Ted Baker store was erected, fully merchandised, and dismantled on the film's set in Prague. The entire work took three days. The Ted Baker store is featured in a scene at Miami airport.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
clothing retail company, known for applying twists to its products, and has become a UK designer label through word of mouth rather than advertising.
History
Ted Baker's managing director Ray KelvinRay Kelvin
Dr Raymond Stuart Kelvin CBE started off working in his uncle's hosiery store in Enfield at the age of eleven and founded the Ted Baker brand in 1988, when he opened up a men's shirt shop called Ted Baker in Glasgow. He has continued to expand his business and Ted Baker is now a worldwide...
started his first store in March 1988 in Glasgow
Glasgow
Glasgow is the largest city in Scotland and third most populous in the United Kingdom. The city is situated on the River Clyde in the country's west central lowlands...
, and opened further stores in Manchester
Manchester
Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater...
, Plymouth
Plymouth
Plymouth is a city and unitary authority area on the coast of Devon, England, about south-west of London. It is built between the mouths of the rivers Plym to the east and Tamar to the west, where they join Plymouth Sound...
, and Nottingham
Nottingham
Nottingham is a city and unitary authority in the East Midlands of England. It is located in the ceremonial county of Nottinghamshire and represents one of eight members of the English Core Cities Group...
. Initially Ted Baker exclusively offered men's dress shirts. Kelvin had limited funding available, so rather than advertise, he relied on word of mouth and the creation of a personality to anchor the brand.
In 1990 Ted Baker opened a store in Covent Garden
Covent Garden
Covent Garden is a district in London on the eastern fringes of the West End, between St. Martin's Lane and Drury Lane. It is associated with the former fruit and vegetable market in the central square, now a popular shopping and tourist site, and the Royal Opera House, which is also known as...
(with additional stores in London's Soho, Nottingham and Leeds
Leeds
Leeds is a city and metropolitan borough in West Yorkshire, England. In 2001 Leeds' main urban subdivision had a population of 443,247, while the entire city has a population of 798,800 , making it the 30th-most populous city in the European Union.Leeds is the cultural, financial and commercial...
) and Kelvin bought the company outright from part-owners Goldberg and Sons. A new range, Ted Baker Woman, was launched in 1995.
Ted Baker has since become a global brand, which produces men's, women's and children's clothing and also fragrances, eyewear and accessories. It sells a range of cosmetics under the name Ted Baker Bodywear; these are marketed exclusively through Boots in the UK. Ted Baker has released two mobile phones in the UK – the Ted Baker Button and Ted Baker Needle, in association with Samsung
Samsung Electronics
Samsung Electronics is a South Korean multinational electronics and information technology company headquartered in Samsung Town, Seoul...
and HTC
High Tech Computer
HTC Corporation , formerly High Tech Computer Corporation, is a Taiwanese manufacturer of smartphones. The company initially made smartphones based mostly on Microsoft's Windows Mobile operating system software, but in 2009 it began to shift its core focus away from Windows Mobile devices to...
respectively.
Stores in the United Kingdom
Ted Baker has a number of stand-alone stores in the UK. The Ted Baker range is also sold by other retailers (which it refers to as Ted Baker Trustees), in particular in stores of the John Lewis PartnershipJohn Lewis Partnership
The John Lewis Partnership is an employee-owned UK partnership which operates John Lewis department stores, Waitrose supermarkets and a number of other services...
and House of Fraser
House of Fraser
House of Fraser is a British department store group with over 60 stores across the United Kingdom and Ireland. It was established in Glasgow, Scotland in 1849 as Arthur and Fraser. By 1891 it was known as Fraser & Sons. The company grew steadily during the early 20th century, but after the Second...
. Ted Baker also has stores at Bicester Village Retail Outlet
Bicester Village Shopping Centre
Bicester Village Shopping Centre is a designer outlet centre in Bicester in the English county of Oxfordshire, for several high-end brands, including Ted Baker, Ralph Lauren, Dolce & Gabbana, Charles Tyrwhitt, Aquascutum, Gieves & Hawkes, Gucci, Dior, Bally and Prada, as well as housing a small...
and at Swindon's Great Western Designer Outlet and there is a Ted Baker concession in Selfridge's London.
Ted Baker has also launched new ranges in partnership with Debenhams. It is a closely formed partnership with the two companies working together on design, production, and merchandising.
International stores
Ted Baker has stores and outlets in the rest of Europe, United States of America, AustralasiaAustralasia
Australasia is a region of Oceania comprising Australia, New Zealand, the island of New Guinea, and neighbouring islands in the Pacific Ocean. The term was coined by Charles de Brosses in Histoire des navigations aux terres australes...
, Asia and the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
.
Wholesale operations
Ted Baker has expanded its high street presence through its wholesale business which includes Australia, New Zealand, USA, Canada, Norway, Greece, Spain, Netherlands, Belgium as well as the British Isles.Wholesale operations commenced in 1994 through careful selection of retail stores. Ted Baker refers to its wholesale customers as "Ted Baker Trustees", entrusting the brand into the hand picked partners, who are asked to translate into the local language and culture, without losing any of the brand's qualities.
In film
Ted Baker was featured in the 21st James BondJames Bond
James Bond, code name 007, is a fictional character created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short story collections. There have been a six other authors who wrote authorised Bond novels or novelizations after Fleming's death in 1964: Kingsley Amis,...
film Casino Royale
Casino Royale (2006 film)
Casino Royale is the twenty-first film in the James Bond film series and the first to star Daniel Craig as fictional MI6 agent James Bond...
. A specially designed Ted Baker store was erected, fully merchandised, and dismantled on the film's set in Prague. The entire work took three days. The Ted Baker store is featured in a scene at Miami airport.
External links
- Official Ted Baker website
- Official Ted Baker blog
- Ted Baker Investor Relations
- Companies House Company Number 03393836