Teletrax is a company providing broadcast intelligence services.

Teletrax provides television broadcast monitoring and verification services to video providers such as entertainment studios, TV syndicators, the PR/marketing and advertising industry, news, sports and governmental organizations worldwide.

History and ownership

Teletrax was formed as a subsidiary of Medialink Worldwide Incorporated and Philips Electronics with Medialink owning 76% and Philips 24%. It was launched in 2002. On 14 August 2008 it was announced that Philips Content Identification would take full control of Teletrax by purchasing all of Medialink's shares in the business.
On 20 October 2008, the business known as Philips Content Identification, including Teletrax, announced the completion of its spin-out from Philips Corporate Technologies under the new name of Civolution.

Technology

Teletrax uses an underlying technology that is patent-protected by both Digimarc

Digimarc

Digimarc is a digital watermarking technology provider enabling the invisible embedding of information into many forms of content, including audio, video, imagery, and certain objects...

 and Civolution. Teletrax’s technology embeds a digital watermark into video whenever it is edited, transmitted, broadcast or duplicated.

A global network of proprietary decoders, or “detectors,” then captures all occurrences of the embedded video being transmitted via satellite

Satellite

In the context of spaceflight, a satellite is an object which has been placed into orbit by human endeavour. Such objects are sometimes called artificial satellites to distinguish them from natural satellites such as the Moon....

, cable

Cable

A cable is two or more wires running side by side and bonded, twisted or braided together to form a single assembly. In mechanics cables, otherwise known as wire ropes, are used for lifting, hauling and towing or conveying force through tension. In electrical engineering cables are used to carry...

 or terrestrially and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered and made available online in near real-time through a custom-designed web portal or as data file transfer.

Global operations

Teletrax is headquartered in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 and has offices in New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 and Hollywood. It tracks and monitors over 1,500 television channels worldwide through its 20+ monitoring stations located in Europe, Middle East, Asia, North and South America and has its main operations hub in New York.

Affiliations

Teletrax is among the 12 founding members of the Digital Watermarking Alliance

Digital Watermarking Alliance

The Digital Watermarking Alliance is a group of like-minded companies that share a common interest in furthering the adoption of digital watermarking...

, an organization that was formed to promote and educate the public about the benefits of digital watermarking technology.