Tendercrisp - AbsoluteAstronomy.com

The TenderCrisp is a chicken

Chicken

The chicken is a domesticated fowl, a subspecies of the Red Junglefowl. As one of the most common and widespread domestic animals, and with a population of more than 24 billion in 2003, there are more chickens in the world than any other species of bird...

sandwich

Sandwich

A sandwich is a food item, typically consisting of two or more slices of :bread with one or more fillings between them, or one slice of bread with a topping or toppings, commonly called an open sandwich. Sandwiches are a widely popular type of lunch food, typically taken to work or school, or...

sold by Burger King

Burger King

Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...

, an international fast-food restaurant chain. It is one of their "indulgent" products.

The TenderCrisp sandwich is part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to 24-36 adult males. Along with the TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.

Product description

The TenderCrisp sandwich consists of a breaded, deep-fried chicken fillet, mayonnaise

Mayonnaise

Mayonnaise, , often abbreviated as mayo, is a sauce. It is a stable emulsion of oil, egg yolk and either vinegar or lemon juice, with many options for embellishment with other herbs and spices. Lecithin in the egg yolk is the emulsifier. Mayonnaise varies in color but is often white, cream, or pale...

, lettuce

Lettuce

Lettuce is a temperate annual or biennial plant of the daisy family Asteraceae. It is most often grown as a leaf vegetable. It is eaten either raw, notably in salads, sandwiches, hamburgers, tacos, and many other dishes, or cooked, as in Chinese cuisine in which the stem becomes just as important...

and tomato

Tomato

The word "tomato" may refer to the plant or the edible, typically red, fruit which it bears. Originating in South America, the tomato was spread around the world following the Spanish colonization of the Americas, and its many varieties are now widely grown, often in greenhouses in cooler...

on a brioche

Brioche

Brioche is a highly enriched French pastry, whose high egg and butter content give it a rich and tender crumb. It is "light and slightly puffy, more or less fine, according to the proportion of butter and eggs" It has a dark, golden, and flaky crust, frequently accentuated by an egg wash applied...

bun

Bun

A bun is a small, usually sweet, bread. Commonly they are hand-sized or smaller, domed in shape, with a flat bottom. A bun can also be a savory bread roll similar to a bap or barmcake....

Variants

Limited-time varieties:

The Extreme Spicy TenderCrisp - Lettuce, tomato, hot sauce
Hot sauce
Hot sauce, chili sauce or pepper sauce refers to any spicy sauce made from chili peppers and other ingredients.-Ingredients:There are many recipes for hot sauces - the common ingredient being any kind of peppers. A group of chemicals called capsaicinoids are responsible for the heat in chili peppers...

, Pepperjack cheese
Pepperjack cheese
Pepper jack cheese is a derivative of Monterey Jack that includes spicy hot peppers for flavor. Spicy, delicate and buttery, pepper jack cheese is semi-soft and open textured with a slightly tart flavor....

and jalapeño
Jalapeño
The jalapeño is a medium-sized chili pepper that has a warm, burning sensation when eaten. A mature jalapeño fruit is 2–3½ inches long and is commonly picked and consumed while still green, but occasionally it is allowed to fully ripen and turn crimson red...

peppers
The Cheesy Bacon TenderCrisp - Lettuce, tomato, Cheese
Cheese
Cheese is a generic term for a diverse group of milk-based food products. Cheese is produced throughout the world in wide-ranging flavors, textures, and forms....

sauce, American cheese
American cheese
American cheese is a processed cheese. It is orange, yellow, or white in color and mild in flavor, with a medium-firm consistency, and melts easily. American cheese was originally only white, but is usually now modified to yellow. In the past it was made from a blend of cheeses, most often Colby...

, Pepperjack cheese
Pepperjack cheese
Pepper jack cheese is a derivative of Monterey Jack that includes spicy hot peppers for flavor. Spicy, delicate and buttery, pepper jack cheese is semi-soft and open textured with a slightly tart flavor....

and bacon
Bacon
Bacon is a cured meat prepared from a pig. It is first cured using large quantities of salt, either in a brine or in a dry packing; the result is fresh bacon . Fresh bacon may then be further dried for weeks or months in cold air, boiled, or smoked. Fresh and dried bacon must be cooked before eating...
The TenderCrisp Bacon Cheddar Ranch - Lettuce, tomato, Ranch dressing
Ranch dressing
Ranch dressing is a condiment made of some combination of buttermilk, sour cream, yogurt, mayonnaise, minced green onion, garlic powder, and other seasonings mixed into a sauce. Ranch dressing has been the best-selling salad dressing in the United States since 1992, when it overtook Italian dressing...

, Cheddar cheese
Cheddar cheese
Cheddar cheese is a relatively hard, yellow to off-white, and sometimes sharp-tasting cheese, produced in several countries around the world. It has its origins in the English village of Cheddar in Somerset....

, red onions and bacon
Bacon
Bacon is a cured meat prepared from a pig. It is first cured using large quantities of salt, either in a brine or in a dry packing; the result is fresh bacon . Fresh bacon may then be further dried for weeks or months in cold air, boiled, or smoked. Fresh and dried bacon must be cooked before eating...
The BBQ Bacon TenderCrisp - barbecue sauce
Barbecue sauce
Barbecue sauce is a flavoring sauce or condiment ranging from watery to very thick consistency. As the name implies, it was created as an accompaniment to barbecued foods. While it can be applied to any food, it usually tops meat after cooking or during barbecuing, grilling, or baking...

and bacon
Bacon
Bacon is a cured meat prepared from a pig. It is first cured using large quantities of salt, either in a brine or in a dry packing; the result is fresh bacon . Fresh bacon may then be further dried for weeks or months in cold air, boiled, or smoked. Fresh and dried bacon must be cooked before eating...

(Summer 2007, Spring 2008)
The Angry TenderCrisp - Pepperjack cheese; bacon; jalapeño peppers; Angry sauce, a sweet pepper sauce; and "Angry Onions", habanero pepper spiced onion strings (Fall-Winter 2009). Part of the company's Angry line of sandwiches along with the Angry Whopper
Whopper
The Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jacks. Introduced in 1957, it has undergone several reformulations including resizing and bread changes...

and Angry Original Chicken Sandwich
Original Chicken Sandwich
The Original Chicken Sandwich is a chicken sandwich sold by the international fast-food restaurant chain Burger King. It is the "basic" chicken sandwich sold at Burger King...

.

Discontinued varieties:

The Spicy TenderCrisp - a creamy hot sauce
Hot sauce
Hot sauce, chili sauce or pepper sauce refers to any spicy sauce made from chili peppers and other ingredients.-Ingredients:There are many recipes for hot sauces - the common ingredient being any kind of peppers. A group of chemicals called capsaicinoids are responsible for the heat in chili peppers...

replaced the mayonnaise (Discontinued July/August 2007).
Replaced with the $1.00 Spicy Chick'n Crisp sandwich in the US. Still available in some international locations, such as the UK for a limited time in 2010.
The Firecracker TenderCrisp - a creamy hot sauce
Hot sauce
Hot sauce, chili sauce or pepper sauce refers to any spicy sauce made from chili peppers and other ingredients.-Ingredients:There are many recipes for hot sauces - the common ingredient being any kind of peppers. A group of chemicals called capsaicinoids are responsible for the heat in chili peppers...

, made from a different recipe than the Spicy TenderCrisp, replaced the mayonnaise (Winter 2007–2008).

Advertising

The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called The Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky

Crispin Porter + Bogusky

Crispin Porter + Bogusky , a member of publicly-traded MDC Partners, is an advertising agency that currently employs around 1,000 people. It was founded in 1965 by Sam Crispin.. Crispin then became partners with Chuck Porter and Alex Bogusky...

for Burger King. In the ad, a man is sitting in his living room directs a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.

In 2004, Burger King introduced the TenderCrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign called Fantasy Ranch. The spot featured recording artist Darius Rucker

Darius Rucker

Darius Rucker is an American musician. He first gained fame as the lead singer and rhythm guitarist of the rock band Hootie & the Blowfish, which he founded in 1986 at the University of South Carolina along with Mark Bryan, Jim "Soni" Sonefeld and Dean Felber...

(of Hootie and the Blowfish) singing a jingle

Jingle

A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...

to a tune reminiscent of "Big Rock Candy Mountain

Big Rock Candy Mountain

Big Rock Candy Mountain, first recorded by Harry McClintock in 1928, is a song about a hobo's idea of paradise, a modern version of the medieval concept of Cockaigne...

." The Chicken can be seen cavorting with some of the female dancers, including Vida Guerra

Vida Guerra

Vida Guerra is a Cuban-born American glamour model. Her first notable appearance was in the U.S. edition of FHM magazine in December 2002; since then, she has modeled for many other men's magazines....

, Brooke Burke

Brooke Burke

Brooke Burke Charvet , better known by her maiden name, Brooke Burke, is an actress, dancer, model and television personality...

and the Dallas Cowboys Cheerleaders

Dallas Cowboys Cheerleaders

The Dallas Cowboys Cheerleaders is the National Football League cheerleading squad representing the Dallas Cowboys.- 1960s :The original cheerleading squad was a made up of a male-female group called the CowBelles & Beaux. The group made its sidelines debut in 1960 during the Cowboys' inaugural...

.
In 2005, Burger King introduced its Chicken Fights campaign; the two "cockfight

Cockfight

A cockfight is a blood sport between two roosters , held in a ring called a cockpit. Cockfighting is now illegal throughout all states in the United States, Brazil, Australia and in most of Europe. It is still legal in several U.S. territories....

ing chicken" advertising characters it is using in its Spicy TenderCrisp. The campaign used a second chicken with orange "plumage" character in a mock boxing

Boxing

Boxing, also called pugilism, is a combat sport in which two people fight each other using their fists. Boxing is supervised by a referee over a series of between one to three minute intervals called rounds...

match with the original chicken. A subsequent 2006 commercial showed a man riding on the chicken in a 1960's-ish film camera view complete with the friendly-like song, "Big Buckin' Chicken".

Naming and trademarks

The name TenderCrisp is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol in the U.S.

United States trademark law

Trademarks were traditionally protected in the United States only under State common law, growing out of the tort of unfair competition. As early as 1791, Thomas Jefferson proposed that the marks of sailcloth makers could be protected under the Commerce Clause, but it was not until 1870 that...

, Canada

Canadian trade-mark law

Canadian trade-mark law provides protection to marks statutorily under the Canadian Trade-marks Act and also at common law. Trade-mark law provides protection for distinctive marks, certification marks, distinguishing guises, and proposed marks against those who appropriate the goodwill of the mark...

, El Salvador

El Salvador

El Salvador or simply Salvador is the smallest and the most densely populated country in Central America. The country's capital city and largest city is San Salvador; Santa Ana and San Miguel are also important cultural and commercial centers in the country and in all of Central America...

and Europe

European trade mark law

European trade mark law is governed by national law in the countries which make up Europe, together with European Law within those European countries which are also EU member states...

Product description

Variants

Advertising

Naming and trademarks

See also