The Apprentice 10 is the tenth installment of the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 version

The Apprentice (U.S. TV series)

The Apprentice is an American reality television show hosted by real estate magnate, businessman and television personality Donald Trump, created by Mark Burnett and broadcast on NBC...

 of the reality television

Reality television

Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...

 series, The Apprentice. On March 17, 2010, NBC officially announced the renewal of The Apprentice for the fall of 2010. For the season, the show went back to its regular version, with non-celebrities, for the first time since the 2006–07 television schedule. The theme of the season is "second chance" and the contestants are those affected by the late-2000s recession.

The format of the show is much the same as was employed between the first and fifth seasons, with the changes introduced in The Apprentice: Los Angeles being discarded. The biggest change is to the rewards—unlike the often lavish rewards that had been granted in prior seasons to the winning teams, in this season, the winning Project Managers are rewarded with one-on-one meetings with some of America's best-known business leaders and CEOs. Taping began June 1, 2010, and ended on June 29, 2010. The season premiered on Thursday, September 16, 2010, at 9-11pm ET.

Despite hopes by fans that this season would lead to a permanent return of the original format, the season received the lowest audience figures of any Apprentice season, managing barely half the ratings of the panned sixth season, which had been the previous lowest-rated season. In addition, critics roundly condemned the decision to bring back the non-charity format, saying it was inappropriate to do so during an economic crisis (despite the fact that this season was dedicated to helping victims of the recession). Because of the poor ratings and lackluster reception of this season, Trump confirmed on the day of the final episode that the original format would be permanently discontinued after this season, and that all future seasons of the show would be in the Celebrity Apprentice format.

Candidates

Candidate	Background	Original team	Age	Hometown	Result
Brandy Kuentzel Brandy Kuentzel Brandy Kuentzel is an American corporate attorney and businesswoman born in San Francisco, California. She was the candidate hired by The Trump Organization at the conclusion of the tenth season of Donald Trump's reality television show, The Apprentice.Kuentzel grew up in Anchorage, Alaska...	Former Corporate Attorney	Fortitude	30	San Francisco, California California California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...	Hired by Trump (12-09-2010)
Clint Robertson	Struggling Property Developer	Octane	40	Fort Worth, Texas Fort Worth, Texas Fort Worth is the 16th-largest city in the United States of America and the fifth-largest city in the state of Texas. Located in North Central Texas, just southeast of the Texas Panhandle, the city is a cultural gateway into the American West and covers nearly in Tarrant, Parker, Denton, and...	Fired in the Season Finale (12-09-2010)
Liza Mucheru-Wisner	Struggling Business Owner	Fortitude	30	Corpus Christi, Texas Corpus Christi, Texas Corpus Christi is a coastal city in the South Texas region of the U.S. state of Texas. The county seat of Nueces County, it also extends into Aransas, Kleberg, and San Patricio counties. The MSA population in 2008 was 416,376. The population was 305,215 at the 2010 census making it the...	Fired in week 12 (12-02-2010)
Steuart Martens	Fledgling Entrepreneur	Octane	27	Washington, D.C. Washington, D.C. Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....	Fired in week 11 (11-25-2010)
Stephanie Castagnier	Unemployed Banker	Fortitude	34	Chicago Chicago Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles... , Illinois Illinois Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...	Fired in week 10 (11-18-2010)
Poppy Carlig	Unemployed Grad Student	Fortitude	24	Richmond, California Richmond, California Richmond is a city in western Contra Costa County, California, United States. The city was incorporated on August 7, 1905. It is located in the East Bay, part of the San Francisco Bay Area. It is a residential inner suburb of San Francisco, as well as the site of heavy industry, which has been...	Fired in week 9 (11-11-2010)
Anand Vasudev	Struggling Business Owner	Octane	31	Tampa, Florida Tampa, Florida Tampa is a city in the U.S. state of Florida. It serves as the county seat for Hillsborough County. Tampa is located on the west coast of Florida. The population of Tampa in 2010 was 335,709....	Fired in week 9 (11-11-2010)
David Johnson	Unemployed Account Manager	Octane	34	Portage, Michigan Portage, Michigan Portage is a city in Kalamazoo County in the U.S. state of Michigan. The population was 46,292 at the 2010 census. It is the smaller of the two main cities included in the Kalamazoo-Portage Metropolitan Statistical Area, which has a population of 326,589 as of 2010.Portage is adjacent to the...	Fired in week 8 (11-04-2010)
Mahsa Saeidi-Azcuy	Assistant District Attorney	Fortitude	29	Brooklyn Brooklyn Brooklyn is the most populous of New York City's five boroughs, with nearly 2.6 million residents, and the second-largest in area. Since 1896, Brooklyn has had the same boundaries as Kings County, which is now the most populous county in New York State and the second-most densely populated... , New York New York New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...	Fired in week 7 (10-28-2010)
Kelly Smith Beaty	Unemployed Publicist	Fortitude	30	Fayetteville, Georgia Fayetteville, Georgia Fayetteville is a town in Fayette County, Georgia, United States. As of the 2010 census, the city had a population of 15,945. The city is the county seat of Fayette County. Fayetteville is located approximately 22 miles from the city of Atlanta....	Fired in week 6 (10-21-2010)
Wade Hanson	Struggling Realtor	Octane	33	Woodbury, Minnesota Woodbury, Minnesota Woodbury is a city in Washington County, Minnesota, United States, and is a suburb of the Twin Cities metropolitan area. It is situated east of Saint Paul along Interstate 94...	Fired in week 5 (10-14-2010)
Gene Folkes	Unemployed Financial Advisor	Octane	46	Wylie, Texas Wylie, Texas Not to be confused with the unincorporated area of Wylie, Texas just outside Abilene, Texas.Wylie is a city in Collin, Dallas, and Rockwall Counties in the U.S. state of Texas, and a suburb of Dallas. At the 2000 Census, the population was 15,132; 2004 estimates pegged it at 25,850...	Fired in week 5 (10-14-2010)
Tyana Alvarado	Unemployed Sales Rep	Fortitude	41	Miami, Florida Florida Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...	Fired in week 4 (10-07-2010)
James Weir	Unemployed Attorney	Octane	31	New York New York New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east... , New York New York New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...	Fired in week 3 (09-30-2010)
Alex Delgado	Former Construction Engineer	Octane	43	Santa Ynez, California Santa Ynez, California Santa Ynez is a census-designated place in Santa Barbara County, California, United States. The town of Santa Ynez is one of the communities that make up the Santa Ynez Valley, and features the Santa Ynez Airport for general aviation with a paved 2804 x 75 foot runway. The population was 4,418...	Fired in week 2 (09-23-2010)
Nicole Chiu	Unemployed Attorney	Fortitude	27	Palos Verdes Palos Verdes Palos Verdes is a name often used to refer to a group of coastal cities in the Palos Verdes Hills on the Palos Verdes Peninsula, within southwestern Los Angeles County in the U.S... , California California California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...	Fired in week 1 (09-16-2010)

Weekly results

Candidate	Original team	Week 8 team	Week 9 team	Week 11 team	Final task team	Application result	Record as project manager
Brandy Kuentzel	Fortitude	Octane	Octane	Fortitude	Fortitude	Hired by Trump	1-0 (win in week 8)
Clint Robertson	Octane	Octane	Octane	Octane	Octane	Fired in the Season Finale	2-1 (win in weeks 4 & 9, loss in week 11)
Liza Mucheru-Wisner	Fortitude	Octane	Fortitude	Fortitude		Fired in week 12	1-1 (win in week 11, loss in week 7)
Steuart Martens	Octane	Octane	Octane	Octane		Fired in week 11	2-0 (win in weeks 7 & 10)
Stephanie Castagnier	Fortitude	Fortitude	Fortitude			Fired in week 10	1-1 (win in week 5, loss in week 10)
Poppy Carlig	Fortitude	Fortitude	Fortitude			Fired in week 9	1-1 (win in week 2, loss in week 9)
Anand Vasudev	Octane	Fortitude				Fired in week 9	1-0 (win in week 6)
David Johnson	Octane	Fortitude				Fired in week 8	0-2 (loss in weeks 2 & 8)
Mahsa Saeidi-Azcuy	Fortitude					Fired in week 7	0-1 (loss in week 4)
Kelly Smith Beaty	Fortitude					Fired in week 6	0-1 (loss in week 6)
Wade Hanson	Octane					Fired in week 5	0-1 (loss in week 5)
Gene Folkes	Octane					Fired in week 5	1-0 (win in week 1)
Tyana Alvarado	Fortitude					Fired in week 4	1-0 (win in week 3)
James Weir	Octane					Fired in week 3	0-1 (loss in week 3)
Alex Delgado	Octane					Fired in week 2
Nicole Chiu	Fortitude					Fired in week 1	0-1 (loss in week 1)

Elimination chart
Candidate	1	2	3	4	5	6	7	8	9	10	11	12	13
Brandy	IN	IN	IN	IN	IN	IN	IN	WIN	IN	IN	IN	IN	HIRED
Clint	IN	IN	IN	WIN	IN	IN	IN	IN	WIN	IN	LOSE	IN	FIRED
Liza	IN	IN	IN	BR	IN	BR	LOSE	IN	IN	IN	WIN	FIRED
Steuart	IN	IN	IN	IN	IN	IN	WIN	IN	IN	WIN	FIRED
Stephanie	IN	IN	IN	IN	WIN	BR	IN	BR	IN	FIRED
Poppy	IN	WIN	IN	IN	IN	IN	IN	BR	FIRED
Anand	IN	IN	IN	IN	IN	WIN	IN	IN	FIRED
David	IN	LOSE	BR	IN	IN	IN	IN	FIRED
Mahsa	BR	IN	IN	LOSE	IN	IN	FIRED
Kelly	IN	IN	IN	IN	IN	FIRED
Wade	IN	IN	BR	IN	FIRED
Gene	WIN	IN	IN	IN	FIRED
Tyana	BR	IN	WIN	FIRED
James	IN	BR	FIRED
Alex	IN	FIRED
Nicole	FIRED

The contestant was hired and won the competition.

The contestant won as project manager on his/her team.

The contestant lost as project manager on his/her team.

The contestant was on the losing team.

The contestant was brought to the final boardroom.

The contestant was fired.

The contestant lost as project manager and was fired.

The contestant didn't participate in the challenge.

Episode 1: Back to Work

• Airdate: September 16, 2010
• Task scope: The teams were tasked with creating an office workspace.
• Fortitude project manager: Nicole
• Octane project manager: Gene
• Judges: Donald Trump; Ivanka Trump; Donald Trump, Jr.
• Winning team: Octane
• Reasons for win: Trump expressed that he didn't like either team's designs, but he preferred Octane's modern SOHO design.
• Reward: Gene is rewarded by having the opportunity to sit down with Donald Trump
• Losing team: Fortitude
• Reasons for loss: Their office space felt too enclosed and uninviting. Moreover, Tyana insisted on placing a portrait of an unidentified elderly businessman in the middle of the office, giving it an overly formal and stuffy atmosphere.
• Sent to boardroom: Nicole, Tyana, Mahsa
• Fired: Nicole - for being deemed unanimously as a bad leader by her teammates and for losing their respect, a lack of overall leadership, relying on the team too much for decision making, and for not effectively defending herself in the boardroom against Tyana and Mahsa.

Episode 2: Frozen Assets

• Airdate: September 23, 2010
• Task scope: The teams had to sell ice cream
  Ice cream
  Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners...
  
   on the streets of New York.
• Fortitude project manager: Poppy
• Octane project manager: David
• Judges: Donald Trump; George H. Ross
  George H. Ross
  George H. Ross is Executive Vice President and Senior Counsel of the Trump Organization. He is perhaps best known as one of Donald Trump's two advisors on the NBC reality television program The Apprentice; Carolyn Kepcher was the other...
  
  ; Donald Trump, Jr.
• Tension: Constant bickering between Stephanie, Poppy, Brandy, and Liza flared.
• Winning team: Fortitude
• Reasons for win: They earned $1800 in profit.
• Reward: Poppy is rewarded by having the opportunity to sit down with Jack Welch
  Jack Welch
  John Francis "Jack" Welch, Jr. is an American chemical engineer, business executive, and author. He was Chairman and CEO of General Electric between 1981 and 2001...
  
  , former CEO Of General Electric
  General Electric
  General Electric Company , or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York and headquartered in Fairfield, Connecticut, United States...
  
   and two year scholarship to the Jack Welch Management Institute
• Losing team: Octane
• Reasons for loss: Lost by $300 with total profit of $1500.
• Sent to boardroom: David, Alex, James
• Fired: Alex - for lack of skill in sales, not defending himself in the boardroom, and for not being a good overall contributor to the team, as well as not having enough passion.
• Notes:
  • Fortitude acknowledged that tension was building between them, and the women said that if they lost that Liza should be fired. Trump jokingly fired Liza and then announced that the women won.

Episode 3: Working Like A Dog

• Airdate: September 30, 2010
• Task scope: To organize and manage a doggy day care.
• Fortitude project manager: Tyana
• Octane project manager: James
• Judges: Donald Trump; Ivanka Trump; Donald Trump, Jr.
• Tension: At Octane, James prevented David from asking questions in the meeting with the owner, which infuriated David. At Fortitude, Tyana did not want Mahsa working at reception, which angered Mahsa. In the boardroom, the girls once again went after Liza after Brandy informed Trump that Liza had swore at Poppy, and Liza became emotional when they all attacked her in the boardroom. However, the girls eventually won and Donald jokingly said that Liza still had to work with "these bitches".
• Winning team: Fortitude
• Reasons for win: The women's team was run smooth and nicely done. Both the owner of the day care and Mr. Milan loved what the women did.
• Reward: A sit down with Russell Simmons
  Russell Simmons
  -External links:** * * * * * * from the US Holocaust Memorial Museum* *...
  
  , co-founder of Def Jam Recordings
  Def Jam Recordings
  Def Jam Recordings is an American record label, focused primarily on hip hop and urban music, owned by Universal Music Group, and operates as a part of The Island Def Jam Motown Music Group...
  
   and founder of Phat Farm
  Phat Farm
  Phat Farm is a national fashion line created by the vision of Russell Simmons, the founder of the modern day hip-hop movement, Phat Farm, a division of Phat Fashions , is symbol of men's contemporary American culture, mixing the urban aesthetics of the streets and the preppy culture of the Ivy...
  
  , and $10,000 Calvin Klein gift card
• Losing team: Octane
• Reasons for loss: The owner hated the job that the men's team did, and felt that James showed him a lack of respect by repeatedly ignoring his requests to be told what the men were doing. It also did not help when James had removed David from the project completely, which left them a man down.
• Sent to boardroom: Wade, David, James
• Fired: James - for not being respected by his teammates and for benching David.

Episode 4: Snack Attack

• Airdate: October 7, 2010
• Task scope: The teams are asked to develop a viral video for Popcorn Indiana.
• Fortitude project manager: Mahsa
• Octane project manager: Clint
• Judges: Donald Trump; Ivanka Trump; Donald Trump, Jr.
• Winning team: Octane
• Reasons for win: Even though the judges didn't like the violence in the viral video, they felt the men's team video was more entertaining.
• Reward: Clint got to meet with Steve Forbes
  Steve Forbes
  Malcolm Stevenson "Steve" Forbes, Jr. is an American editor, publisher, and businessman. He is the editor-in-chief of business magazine Forbes as well as president and chief executive officer of its publisher, Forbes Inc. He was a Republican candidate in the U.S. Presidential primaries in 1996...
  
   of Forbes Magazine
• Losing team: Fortitude
• Reasons for loss: Although the executives thought they had an interesting idea of popcorn in the gym, they felt it seemed more like a commercial and didn't focus on the right demographic.
• Boardroom tension: Although Liza wanted to blame the project manager, she instead went after Tyana, fearing the wrath of Mahsa in the boardroom. Tyana in turn attempted to accuse Mahsa of coming up with a bad concept, but shot herself in the foot by doing so since Trump and the Popcorn Indiana executives thought the idea itself was a very good one, but hadn't been executed right.
• Sent to boardroom: Mahsa, Tyana, Liza
• Fired: Tyana – for complaining about the team's concept of the viral video and effectively being disloyal, having no ideas for the video herself, and for her very little contributions in the task.
• Notes:
  • David had to withdraw from the task at the start of the day, after one of his teeth broke apart while eating breakfast. Steuart tried to persuade Clint to bring David back into the boardroom anyway if the men lost, but Clint thought this was a bad idea, and that Trump wouldn't fire David for something that wasn't his fault.
  • While Wade had said in the previous boardroom that he would be Octane's project manager on this task, he allowed Clint to take the role instead, annoying Trump when he found this out in the task briefing. Wade said that he would lead Octane in the next task, to which Trump replied "Let's hope you last that long," strongly implying that Wade would been fired had the men lost.

Episode 5: Rock the Catwalk

• Airdate: October 14, 2010
• Task scope: The teams were asked to manage and present a fashion show presenting men's & women's shoe lines for Rockport.
• Fortitude project manager: Stephanie
• Octane project manager: Wade
• Judges: Donald Trump; Juan Betancourt; Catherine Roman
• Winning team: Fortitude
• Reasons for win: Despite the fact that one of their models was considered unattractive and some of their clothing choices were questionable, they were much smoother and more effective in their presentation. Brandy was also complemented for her excellent performance as the event emcee.
• Reward: Stephanie received a personal interview with Rockport CEO Michael Rupp and participation in one of Adidas
  Adidas
  Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...
  
   Group's advanced management training program
• Losing team: Octane
• Reasons for loss: While their models were well-dressed and attractive, Octane's presentation was extremely unprofessional. The judges specifically noted that Gene was a horrible emcee for the presentation, because he repeatedly fumbled, stumbled, stuttered, and mispronounced his words, along with being monotone and pausing awkwardly. The presentation was boring, and Gene had presented from behind a computer, which only added onto the lack of professionalism. He also forgot to explain how beautiful the shoes actually looked.
• Sent to boardroom: No final boardroom – Trump decided that Wade did not deserve to select anyone for the final boardroom because he delivered exceptionally poor results for his team.
• Fired:
  • Gene, who effectively quit by accepting full responsibility for his poor presentation and saying that he deserved to be fired.
  • Wade, for his lack of leadership and making the fatal choice of having Gene as the emcee.
• Notes:
  • David co-hosted part of Octane's event. While David's efforts weren't nearly as bad as Gene's, he was strongly criticised for walking off the stage and not helping Gene when he started struggling. Wade was also heavily criticised when it was revealed that there had been no rehearsal due to Gene's lack of preparation, and Trump told Wade that he should have replaced Gene with Anand or Steuart at that point.
  • In an unusual move, Trump sent the women out of the boardroom before discussing the men's results.
  • While in the boardroom, David accused Steuart and Anand of volunteering to oversee the model's outfits because they wanted to sexually harass
    Sexual harassment
    Sexual harassment, is intimidation, bullying or coercion of a sexual nature, or the unwelcome or inappropriate promise of rewards in exchange for sexual favors. In some contexts or circumstances, sexual harassment is illegal. It includes a range of behavior from seemingly mild transgressions and...
    
     them, causing outrage among his team-mates.

Episode 6: Pedicab Confessions

• Airdate: October 21, 2010
• Task scope: To run a pedicab ride in New York City.
• Fortitude project manager: Kelly
• Octane project manager: Anand
• Judges: Donald Trump; Ivanka Trump; Eric Trump
• Winning team: Octane
• Reasons for win: Although David continued to be a burden to his team, Octane had a creative Roman theme and selected Trump Tower as their prime location, which had provided many tourists. They earned $950.
• Reward: Anand gets to sit down with the CEO of Fandango and DailyCandy.
• Losing team: Fortitude
• Reasons for loss: Although the team tried to make money from wealthy business workers, their terrible location (Wall Street
  Wall Street
  Wall Street refers to the financial district of New York City, named after and centered on the eight-block-long street running from Broadway to South Street on the East River in Lower Manhattan. Over time, the term has become a metonym for the financial markets of the United States as a whole, or...
  
  ) and their lack of sales led to their loss. Things were made worse by the fact that Kelly and Mahsa badly failed the pedicab test, removing Fortitude's numerical advantage over Octane (they could otherwise have operated five pedicabs to the men's three). They had a total profit of $320, losing by $630.
• Sent to boardroom: Kelly, Liza, and Stephanie
• Fired: Kelly - for her poor leadership skills, taking no responsibility for the location, and for not even being able to participate in the task after failing the pedicab test.
• Notes:
  • It was revealed in Episode 9 that Anand had contacted some of his friends during this task and asked them to hire Octane's pedicab service for a considerably higher fee than normal. No-one took Anand up on the offer, and would not have made any difference anyway since Octane made almost triple the income of their competitors, but this did not save Anand from being fired when Trump found out.
  • David and Clint had a fierce argument in the boardroom prior to the task results being announced, and Clint asked Trump to fire David even if Octane won. Trump acknowledged that David was clearly proving a hindrance to the team, but said that his hands were tied if they won the task (which they did).
  • Trump hinted that Kelly should have targeted Mahsa and not Stephanie in the boardroom, since Mahsa is a native New Yorker and should have known that Wall Street would be a bad location, while Stephanie is based in Chicago
    Chicago
    Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
    
     (and originally from Canada
    Canada
    Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
    
    ).
  • A problem with Kelly's microphone rendered her barely audible for nearly the entire boardroom meeting. A post-credits caption apologised for this.

Episode 7: Broadway Boardroom

• Airdate: October 28, 2010
• Task scope: To prepare a backer's audition for a Broadway play or musical. The winner will be decided on by a panel containing John Yonover, Daryl Roth, and Broadway, film and TV star Kristin Chenoweth
  Kristin Chenoweth
  Kristin Chenoweth is an American singer and actress, with credits in musical theatre, film and television. She is best known on Broadway for her performance as Sally Brown in You're a Good Man, Charlie Brown , for which she won a Tony Award, and for originating the role of Glinda in the musical...
  
  
• Fortitude project manager: Liza
• Octane project manager: Steuart
• Judges: Donald Trump; Ivanka Trump; Donald Trump, Jr.
• Winning team: Octane
• Reasons for win: Despite the fact that Steuart stumbled the ending of his presentation, the team's marketing material was clever and their musical was executed almost perfectly. Against all odds, most of the credit went to David, who steered the team away from the more formal presentation they initially intended to make and took charge of the creative side of the task.
• Reward: Steuart gets to sit down with Larry Glene, the CEO of Snapple
  Snapple
  Snapple is a brand of tea and juice drinks which is owned by Dr Pepper Snapple Group and based in Plano, Texas. The brand was founded in 1972. The brand achieved some notoriety due to various pop-culture references including television shows.-History:...
  
  .
• Losing team: Fortitude
• Reasons for loss: Despite the fact that the musical was great (albeit slightly disjointed), and Kristin personally praised Liza, they made a fatal mistake: the contact information was not on their team's marketing material.
  • Firing verdict: Early in the boardroom it emerged that prior to the boardroom in the previous task, Mahsa had told the men how much money the women had made from their pedicab service. Mahsa did not deny this, but argued that Clint first told her how much the men had made. This led to the men coming back into the boardroom and a lengthy argument took place; Mahsa claimed that he had told her Octane's number first, while Clint said that Mahsa gave him Fortitude's sales figure without being asked, and that Clint did not give Mahsa any specific number (which Steuart backed him up on).
• Fired: Mahsa - for disclosing the amount that Fortitude had made in last task to the other team. While Trump felt that Liza and Stephanie were mainly at fault for the failure of this task, he considered Mahsa's actions to be a sign of either very poor judgement or active disloyalty to her team, and grounds for termination of her candidacy.
• Notes:
  • Liza was strongly criticised for stepping up as project manager on a task that would have been better suited to Stephanie. Stephanie also got into trouble herself when she couldn't clearly explain why she didn't put herself forward as project manager, and while Trump eventually accepted her reasoning (that Liza and Brandy still had yet to be project managers), the inarticulate nature of her response left him distinctly unimpressed.

Episode 8: Dressed To Kill

• Airdate: November 4, 2010
• Task scope: Create a four page advertorial for the Donald J. Trump fashion line at Macy's.
• New Fortitude Team: Anand, David, Poppy, and Stephanie
• New Octane Team: Brandy, Clint, Liza, and Steuart
• Fortitude project manager: David
• Octane project manager: Brandy
• Judges: Donald Trump; Donald Trump, Jr.; Eric Trump
• Winning team: Octane
• Reasons for win: The Macy's executives liked Octane's risky approach. The colors and model pictures were impressive. They liked the use of Steuart and Brandy in the actual advertorial, and felt that the presentation itself was fantastic.
• Reward: A sitdown with Terry J. Lundgren
  Terry J. Lundgren
  Terry J. Lundgren is the CEO, Chairman of the Board, President, and Director at Macy's, Inc., the parent company of Macy's and Bloomingdale's department stores....
  
  , the chairman of Macy's. Their ad will also be used as part of a marketing campaign for the Donald J. Trump Signature Collection at Macy's.
• Losing team: Fortitude
• Reasons for loss: Fortitude's advertorial was complicated and unprofessional. Their photos were horrendous and one male model's shirt was too big, but David said "with a face like that who would notice?" and later said that "if I didn't have all those kids at home I'd go gay". The photos that were also on the back page (designed by Poppy) were too small to show the product placement.
• Sent to boardroom: David, Poppy, and Stephanie
• Fired: David - for his poor judgements, being a dictator instead of a leader, unable to manage his teammates, along with his previous failure as a project manager.

Episode 9: Fragrant Disregard

• Airdate: November 11, 2010
• Prologue: Anand is fired at the beginning of this episode for sending text messages during the Pedicab task, saying "Come to Trump Tower with at least $50 cash. Pretend like you don't know me. Need you to buy a pedicab ride from me or one of my teammates. I'm project manager; I'm getting close to the top." Despite the fact that no-one took Anand up on his request (which he said was because of the fact that it was a working day, but Trump felt to be proof that Anand's contacts didn't respect him) his violation of the rules, along with the fact that he deliberately lied to Trump and claimed that he didn't do it, resulted in him being fired instantly. Moreover, Anand wasn't even given a taxi ride, and was told to make his own way home. This is the first time in Apprentice history that somebody has cheated like this, and thus was fired prior to the week's task.
• Task Scope: Create an in-store display to promote Kim Kardashian's new perfume.
• Corporate shuffle: Trump moved Liza to Fortitude to keep the team symmetrical.
• Fortitude project manager: Poppy
• Octane project manager: Clint
• Judges: Donald Trump; Kim Kardashian; Ivanka Trump
• Winning team: Octane
• Reasons for win: Kim Kardashian liked the clean and professional look of the display, and specifically liked how the soft pink background complemented the perfume bottles.
• Reward: A meeting with Barry Sternlicht
  Barry Sternlicht
  -Barry Sternlicht:Barry Sternlicht is the founder, Chairman & Chief Executive Officer of Starwood Capital Group, the private investment firm focused on global real estate, energy, infrastructure and securities trading. He is also Chairman of Starwood Property Trust, now the largest commercial...
  
  , the founder of Starwood Hotels & Resorts Worldwide
  Starwood Hotels & Resorts Worldwide
  Starwood Hotels and Resorts Worldwide, Inc. is a hospitality ownership and management organization, headquartered in White Plains, New York. One of the world's largest hotel companies, it owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties...
  
  . At this meeting, Clint received a $5,000 Gift Card to Pier 1 Imports
  Pier 1 Imports
  Pier 1 Imports Inc. is a Fort Worth, Texas based retailer specializing in imported home furnishings and decor, particularly furniture, table-top items, decorative accessories and seasonal decor. The chain operates over 1,000 stores under the name Pier 1 Imports in the United States, Canada, Mexico...
  
   from Mr. Trump.
• Losing team: Fortitude
• Reasons for loss: The executives, along with Trump and Kim, all felt that Fortitude's display was cheap and juvenile. They also felt that it did not portray a glamorous approach to her perfume. The executives did like Kardashian's portrait on the perfume bottle.
• Sent to boardroom: No final boardroom
• Fired: Poppy - for leading the task with the tacky display, not taking ownership of the Kardashian portrait (although it was actually Stephanie's idea), and for not defending herself.

Episode 10: Must-See Mobile TV

• Airdate: November 18, 2010
• Task scope: Create and produce a 30-second commercial for AT&T
  AT&T
  AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...
  
   mobile TV and FLOTV.
• Fortitude project manager: Stephanie
• Octane project manager: Steuart
• Judges: Donald Trump; Ivanka Trump; Donald Trump, Jr.
• Winning team: Octane
• Reasons for win: Despite Brandy's mediocre presentation and inconsistency of branding, the commercial was spot on with multiple accurate demographics and also that it branded the names quickly. Brownie points for showing an actual AT&T location.
• Reward: A meeting with Cathie Black
  Cathie Black
  Cathleen Prunty "Cathie" Black is a former New York City Schools Chancellor. On April 7, 2011, Black stepped down from her position after 95 days on the job. Her appointment to replace longtime Chancellor Joel Klein was announced on November 9, 2010 by Mayor Michael Bloomberg and became effective...
  
  , Chairman of Hearst Magazines and New York’s recently appointed School’s Chancellor.
• Losing team: Fortitude
• Reasons for loss: Despite the fact that Stephanie had a great presentation, the executives disliked the fact that the commercial featured people in a business meeting watching television on their phones. Trump also added that it took too long for the viewer to know the brand they were promoting.
• Sent to boardroom: No final boardroom
• Fired: Stephanie, for having no ability to control Liza and for producing an unairable commercial.

Episode 11: Driving Miz-rahi

• Airdate: November 25, 2010
• Task scope: Write, direct, produce and star in a live sales segment on QVC
  QVC
  QVC is a multinational corporation specializing in televised home shopping. Founded in 1986 by Joseph Segel in West Goshen Township, Pennsylvania, United States, QVC broadcasts in five countries as QVC US, QVC UK, QVC Germany, QVC Japan and – QVC Italy to 200 million households...
  
  .
• New changes: Trump moves Brandy to Fortitude.
• Fortitude project manager: Liza
• Octane project manager: Clint
• Judges: Donald Trump; headhunters Catherine Roman and Juan Betancourt
• Results: Fortitude selects the watch which it prices at $69.55, and Octane selects the handbag which it prices at $194.97.
• Issues: When Liza looked at the QVC viewers, she was told that 85% of the viewers were Caucasian. Liza founded out that she wouldn't do well in the sales segment; despite the fact that Brandy would do well since she's Caucasian. Trump confirmed that race is a little bit of an issue dealing with a Caucasian versus African on the census.
• Winning team: Fortitude
• Reasons for win: The profit from sales was over $800 more than Octane's. They earned $2,998.38 and sold 77 watches.
• Losing team: Octane
• Reasons for loss: While their on-air segment was great and their strategies got them both of their desired points, both Mizrahi and Trump agreed that the price was too high. They earned $2,174.25 and sold only 25 handbags.
• Fired: Steuart, due to credentials and experience. Both of Clint's and Steuart's credentials appealed to Trump, as did Steuart's metropolitan style. However, Trump determined Clint's credentials along with his life experience made him a better candidate to be The Apprentice than Steuart.

Episode 12: Tee'd Off

• Airdate: December 2, 2010
• Prologue: With the final three remaining, the contestants face Donald Trump and plead their cases. One of them will be fired.
• Fired: Liza. According to Trump, Liza was the weakest of the three left. She also has to improve her ability to get along with others. Trump commented that the person Liza appeared to get along best with was Trump himself.
• Brandy's task: Organize a VIP Golf Tournament featuring Kathy Griffin.
• Brandy's team: Anand, Stephanie and Liza
• Clint's task: Organize a Liza Minnelli
  Liza Minnelli
  Liza May Minnelli is an American actress and singer. She is the daughter of singer and actress Judy Garland and film director Vincente Minnelli....
  
  concert and Tournament Dinner.
• Clint's team: Steuart, Mahsa and Poppy
• Judges: Donald Trump, Donald Trump Jr, Ivanka Trump
• Issues of Brandy's team: Brandy was infuriated when Liza and Anand bought golf sets and prizes. She told them to buy gift certificates. After that, the photographer was going to show up but he was at a different golf course. It was at Trump National Bedminster Golf.
• Issues of Clint's team: A number of cateers was going to show up but Clint and Steuart got emails and it said that the cateers won't do it. However, one cateer in a phone call will show up. When they got their banners, things came quite a shock: Liza's last name is spelled wrong. Mahsa called the team's graphic designer and the designer says that it needs a $200 charge requirement. They spent $4,000 and have one thousand dollars credit left. Not only that Liza's last name is misspelled on the banner, it's misspelled on each individual placement flyers that would go on the dinner tables.

Episode 13: Welcome to the Club; Season Finale

• Airdate: December 9, 2010
• Note: This is a continuation of the episode Tee'd Off from the week prior. This is also the final episode, and also the first time in which the finale is not live.
• Fired: Clint - for his Southern mannerisms. Although Clint's team won the final task, this outcome was disregarded and the selection appeared to be based on the personal characteristics of the candidates.
• Hired: Brandy
• Notes: This is the first season where the finale was not part of a live show (NBC chose not to order a live show, presumably due to low ratings). Two separate boardrooms were shot with Clint winning in one, and Brandy winning in the other. The contestants did not know who had indeed won until the episode was aired. There also was no preview for the upcoming season of Celebrity Apprentice. One final interesting note is that Brandy was never told "You're Hired."

External links

• Official website