The Armstrong Theater of Today
Encyclopedia
The Armstrong Theater of Today was a news and romantic drama radio program which was broadcast at noon on Saturdays by CBS
from 1941 to 1954. The 30-minute series was sponsored by the Armstrong Cork Company
(Armstrong Quaker Rugs and Linoleum) and Cream of Wheat (1953-54).
The first program was on October 4, 1941 and it continued until May 22, 1954.
The announcers were George Bryan and Tom Shirley. The program opened with Bryan reporting the news, followed by Hollywood film actors in original dramas. Ira Avery and Al Ward directed with Avery producing. James Rinaldi provided the special effects.
Commercials were read by the Armstrong Quaker Girl (Elizabeth Reller, Julie Conway).
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
from 1941 to 1954. The 30-minute series was sponsored by the Armstrong Cork Company
Armstrong World Industries
Armstrong World Industries, Inc. is an international designer and manufacturer of floors, ceilings and cabinets. Based in Lancaster, Pennsylvania, Armstrong operates 40 plants in 10 countries and has approximately 12,300 employees worldwide. In 2006, Armstrong’s net sales were $3.42 billion, with...
(Armstrong Quaker Rugs and Linoleum) and Cream of Wheat (1953-54).
The first program was on October 4, 1941 and it continued until May 22, 1954.
The announcers were George Bryan and Tom Shirley. The program opened with Bryan reporting the news, followed by Hollywood film actors in original dramas. Ira Avery and Al Ward directed with Avery producing. James Rinaldi provided the special effects.
Commercials were read by the Armstrong Quaker Girl (Elizabeth Reller, Julie Conway).