The Edge with Jake Sasseville (TV series)
Encyclopedia
The Edge with Jake Sasseville was an American late-night television talk show created and hosted by 24-year-old Jake Sasseville
. The series combined celebrity interviews, unscripted comedy, and behind-the-scenes footage of how a 24-year-old starts a television show. The program was produced by Sasseville's production company, Foot in Mouth, Inc., and was based in New York, New York. It began on Public-access television
in Auburn, Maine
in 2001, aired briefly on Fox affiliates in Maine in 2004, and its first 13-episode national season began airing on at least 37 ABC
affiliates on February 14, 2008. The show stopped airing in 2010 and Sasseville now hosts Late Night Republic
. When it ran, in most markets, the program aired at 1:05 a.m. on Friday mornings following Jimmy Kimmel Live! The program has followed an unusual path of obtaining nationwide exposure by purchasing blocks of airtime in local markets and selling advertising itself. Initial nationwide sponsors included the Ford Motor Company
, Overstock.com
, and Red Bull
.
. Sasseville emceed the tour and encouraged crowd members to send messages to ABC affiliate managers by logging onto his Web site, JakeAfterJimmy.com.
Jake Sasseville
Jake Sasseville is an American television producer and host. Sasseville currently is the host and executive producer of “Late Night Republic,” and was previously the host of “The Edge with Jake Sasseville.” He lives in New York City....
. The series combined celebrity interviews, unscripted comedy, and behind-the-scenes footage of how a 24-year-old starts a television show. The program was produced by Sasseville's production company, Foot in Mouth, Inc., and was based in New York, New York. It began on Public-access television
Public-access television
Public-access television is a form of non-commercial mass media where ordinary people can create content television programming which is cablecast through cable TV specialty channels...
in Auburn, Maine
Auburn, Maine
Auburn is a city in and the county seat of Androscoggin County, Maine, United States. The population was 23,055 at the 2010 census. It is one of two principal cities of and included in the Lewiston-Auburn, Maine metropolitan New England city and town area and the Lewiston-Auburn, Maine metropolitan...
in 2001, aired briefly on Fox affiliates in Maine in 2004, and its first 13-episode national season began airing on at least 37 ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
affiliates on February 14, 2008. The show stopped airing in 2010 and Sasseville now hosts Late Night Republic
Late Night Republic
Late Night Republic is an American syndicated late-night television talk show. It is hosted by 24-year-old Jake Sasseville, who also serves as an executive producer. The show features celebrity and "on the street" interviews by Sasseville, sketch comedy bits, and musical performances...
. When it ran, in most markets, the program aired at 1:05 a.m. on Friday mornings following Jimmy Kimmel Live! The program has followed an unusual path of obtaining nationwide exposure by purchasing blocks of airtime in local markets and selling advertising itself. Initial nationwide sponsors included the Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
, Overstock.com
Overstock.com
Overstock.com , also known by its shortcut, O.co, is an online retailer headquartered in Cottonwood Heights, Utah, near Salt Lake City. Founded in 1997 by Robert Brazell, under the name D2: Discounts Direct, it was a pioneering online seller of surplus merchandise which, upon its failure in 1999,...
, and Red Bull
Red Bull
Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already...
.
Marketing
In an attempt to convince ABC affiliates to adopt the program, Sasseville began a campaign titled "Jake After Jimmy" during the 2007 Crocs Next Step Campus Tour featuring the band GusterGuster
Guster is an American alternative rock band from Boston, Massachusetts. Formed in 1991, the group is known for its live performances and humor, founding members Adam Gardner, Ryan Miller, and Brian Rosenworcel came about to begin practice sessions while attending Tufts University in Medford,...
. Sasseville emceed the tour and encouraged crowd members to send messages to ABC affiliate managers by logging onto his Web site, JakeAfterJimmy.com.