The Embassy Visual Effects
Encyclopedia
The Embassy is a visual effects
Visual effects
Visual effects are the various processes by which imagery is created and/or manipulated outside the context of a live action shoot. Visual effects involve the integration of live-action footage and generated imagery to create environments which look realistic, but would be dangerous, costly, or...

 studio located in Vancouver
Vancouver
Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...

, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

. The Embassy is known for its photo-realistic visual effects
Visual effects
Visual effects are the various processes by which imagery is created and/or manipulated outside the context of a live action shoot. Visual effects involve the integration of live-action footage and generated imagery to create environments which look realistic, but would be dangerous, costly, or...

 work on commercials and more recently, features.
The studio completed a number of visual effects shots for Marvel Studios
Marvel Studios
Marvel Studios, originally Marvel Films, is an American television and motion picture studio based in Manhattan Beach, California. Marvel Studios is a subsidiary of Marvel Entertainment, a self-contained part of the The Walt Disney Company conglomerate....

, Iron Man
Iron Man (film)
Iron Man is a 2008 American superhero film based on the Marvel Comics character of the same name. Directed by Jon Favreau, the film stars Robert Downey, Jr. as Tony Stark, an industrialist and master engineer who builds a powered exoskeleton and becomes the technologically advanced superhero, Iron...

and more recently contributed effects to the climactic sequence of the Peter Jackson
Peter Jackson
Sir Peter Robert Jackson, KNZM is a New Zealand film director, producer, actor, and screenwriter, known for his The Lord of the Rings film trilogy , adapted from the novel by J. R. R...

 produced film, District 9
District 9
District 9 is a 2009 South African science fiction thriller film directed by Neill Blomkamp. It was written by Blomkamp and Terri Tatchell, and produced by Peter Jackson and Carolynne Cunningham. The film stars Sharlto Copley, Jason Cope, and David James...

. The Embassy's visual effects work on District 9 was nominated for an Academy Award.

The Embassy is most famous for a series of commercials created for French automobile maker, Citroën
Citroën
Citroën is a major French automobile manufacturer, part of the PSA Peugeot Citroën group.Founded in 1919 by French industrialist André-Gustave Citroën , Citroën was the first mass-production car company outside the USA and pioneered the modern concept of creating a sales and services network that...

. The commercials feature a computer generated car which transforms into a robot. The visual effects
Visual effects
Visual effects are the various processes by which imagery is created and/or manipulated outside the context of a live action shoot. Visual effects involve the integration of live-action footage and generated imagery to create environments which look realistic, but would be dangerous, costly, or...

 created for the first Citroën
Citroën
Citroën is a major French automobile manufacturer, part of the PSA Peugeot Citroën group.Founded in 1919 by French industrialist André-Gustave Citroën , Citroën was the first mass-production car company outside the USA and pioneered the modern concept of creating a sales and services network that...

 commercial were the subject of a promotional campaign by Apple Inc., promoting the use of its compositing
Compositing
Compositing is the combining of visual elements from separate sources into single images, often to create the illusion that all those elements are parts of the same scene. Live-action shooting for compositing is variously called "chroma key", "blue screen", "green screen" and other names. Today,...

 software, Shake
Shake (software)
Shake is a discontinued image compositing package used in the post-production industry. Shake was widely used in visual effects and digital compositing for film, HD and commercials. Shake exposes its node graph architecture graphically. It enables complex image processing sequences to be designed...

.

The Embassy has also worked on advertising campaigns for Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

, Mercedes-Benz
Mercedes-Benz
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG...

, Chevrolet
Chevrolet
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...

 and GMC.
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