Good Guys was a chain of consumer electronics

Consumer electronics

Consumer electronics are electronic equipment intended for everyday use, most often in entertainment, communications and office productivity. Radio broadcasting in the early 20th century brought the first major consumer product, the broadcast receiver...

 retail stores

Retail

Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

 with 71 stores in California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, Nevada

Nevada

Nevada is a state in the western, mountain west, and southwestern regions of the United States. With an area of and a population of about 2.7 million, it is the 7th-largest and 35th-most populous state. Over two-thirds of Nevada's people live in the Las Vegas metropolitan area, which contains its...

, Oregon

Oregon

Oregon is a state in the Pacific Northwest region of the United States. It is located on the Pacific coast, with Washington to the north, California to the south, Nevada on the southeast and Idaho to the east. The Columbia and Snake rivers delineate much of Oregon's northern and eastern...

, and Washington. The company was headquartered in Brisbane, California

Brisbane, California

Brisbane is a small city located in the northern part of San Mateo County, California on the lower slopes of San Bruno Mountain. It is on the northeastern edge of South San Francisco, next to the San Francisco Bay and near the San Francisco International Airport.The population was 4,282 as of...

 in the Dakin Building

Dakin Building

The Dakin Building is an architectural award-winning class A office building on the San Francisco Bay in Brisbane, California. Serving as a corporate headquarters building for several companies of national prominence, it was built from the profits of the Garfield character whose licensed products...

 in the early-1990s and subsequently in Alameda, California

Alameda, California

Alameda is a city in Alameda County, California, United States. It is located on Alameda Island and Bay Farm Island, and is adjacent to Oakland in the San Francisco Bay. The Bay Farm Island portion of the city is adjacent to the Oakland International Airport. At the 2010 census, the city had a...

 until it was bought in late 2003 by CompUSA

CompUSA

CompUSA is a retailer and reseller of consumer electronics, technology products and computer services. Its headquarters are in Miami, Florida.Until its reorganization, CompUSA, Inc. was a wholly owned subsidiary of U.S. Commercial Corp S.A.B...

. Good Guys was founded in 1973 by Ron Unkefer on Chestnut Street, San Francisco. By 2006, all of the company's stores had closed.

Re-launch

After all Good Guys stores closed, CompUSA began marketing all California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 and Hawaii

Hawaii

Hawaii is the newest of the 50 U.S. states , and is the only U.S. state made up entirely of islands. It is the northernmost island group in Polynesia, occupying most of an archipelago in the central Pacific Ocean, southwest of the continental United States, southeast of Japan, and northeast of...

 stores as CompUSA

CompUSA

CompUSA is a retailer and reseller of consumer electronics, technology products and computer services. Its headquarters are in Miami, Florida.Until its reorganization, CompUSA, Inc. was a wholly owned subsidiary of U.S. Commercial Corp S.A.B...

 with Good Guys Inside in response to Best Buy

Best Buy

Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...

's new marketing campaign with Magnolia Inside. However, this marketing campaign was dropped in an attempt to further separate CompUSA from the Good Guys name, and assist in launching its new Home Entertainment sections in select locations. The Good Guys name once again no longer existed in 2008 when CompUSA closed its remaining stores.
Extended warranties on televisions purchased through Good Guys or CompUSA can still be accessed through General Electric Extended Warranties.

Hostage crisis

In 1991, one of the stores in the chain located in Sacramento was taken over by four armed robbers. The event would become the largest hostage situation to ever take place in North America.

See also

• The Good Guys (Australia)
  The Good Guys (Australia)
  The Good Guys is a chain of consumer electronics retail stores in Australia and New Zealand. It is based in the Melbourne suburb of Airport West, Victoria. It was founded by Ian Muir, and the Muir family continues to own the chain. -History:...
  
  , a chain of electronics stores that are not associated with the American operations.