The Richards Group is an American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 advertising agency

Advertising agency

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...

. It is the largest independently owned agency in the country. . Working with founder, Stan Richards, there are 29 creative group heads.

Based in Dallas, Texas

Dallas, Texas

Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

, The Richards Group reports annual billings approaching $1.25 billion. Memorable work includes the iconic Chick-fil-A

Chick-fil-A

Chick-fil-A |"fillet"]]) is a quick service restaurant chain headquartered in College Park, Georgia, United States, specializing in chicken entrées and is known for promoting the company founder's claims of Christian values. Long associated with the southern United States, where it has been a...

 Cows ("Eat Mor Chikin"), the Motel 6

Motel 6

Motel 6 is a major chain of budget motels with more than 1,000 locations in the United States and Canada, and is the largest owned and operated hotel chain in North America. It is owned and operated by Accor Hotels.-History:...

 campaign featuring Tom Bodett

Tom Bodett

Thomas Edward "Tom" Bodett is an American author, voice actor and radio host. He is also the current spokesman for the hotel chain Motel 6, whose commercials end with the phrase, "I'm Tom Bodett for Motel 6, and we'll leave the light on for ya."-Career:...

, and the dialogue-free Corona Beer TV commercials set on tropical beaches.

Major clients include Baby Magic

Baby Magic

Baby Magic is a brand name of baby care products marketed by Naterra in the United States. The brand has traditionally included baby-care items such as baby shampoo, baby lotion, baby soaps, and diaper wipes. In Mexico and Latin America, the brand is marketed by Colgate-Palmolive as Baby Magic...

, Fruit of the Loom

Fruit of the Loom

Fruit of the Loom is an American company which manufactures clothing, particularly underwear. The company's world headquarters is in Bowling Green, Kentucky. It is currently a subsidiary of Berkshire Hathaway.-Company profile:...

, Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities.
List of Clients:

• Amstel Light
• Bridgestone
• Chik-Fil-A
• Fruit of the Loom
• GameStop
• The University of Texas MD Anderson Cancer Center
• Sub-Zero
• The Home Depot
• The Salvation Army
• Zales
• Metro PCS
• Motel 6
• Orkin
• Patron
• Quiktrip
• Red Lobster
• Red Mango

In the 3rd quarter of 2009, PODS

PODS (company)

PODS, or Portable On Demand Storage is a moving and storage company. It was founded in 1998 and is based in Clearwater, Florida.- Business :...

 signed The Richards Group as their creative agency.

The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg

Richards/Carlberg

Richards/Carlberg is an American advertising agency founded in 1971.Based in Houston, Texas, Richards/Carlberg’s services include marketing, advertising, media buying and planning, public relations, and offline and online design....

.

History

Key Dates:

1953: Stan Richards begins doing freelance design work in Dallas.

1955: Stan Richards & Associates is formed as boutique design shop.

1975: The Richards Group is incorporated.

1976: Company becomes a full-service advertising agency.

1985: Motel 6 is signed as a client.

2001: Richards announces a succession plan.