The War of the Worlds (radio 1968)
Encyclopedia
The War of the Worlds was a radio drama
, originally aired by Buffalo, New York
radio station WKBW
on October 31, 1968. It was a modernized version of the original radio drama aired by CBS
in 1938.
version from three decades earlier, wondered what The War of the Worlds would sound like if it was made using up-to-date (for 1968) radio news equipment, covering the "story" of a Martian invasion. Up until this point, most radio renditions of the 1938 broadcast were simply script re-readings with different actors or had minor variations to account for significantly different geographical locations. Kaye decided to disregard the original script entirely, move the action to Grand Island, New York
, and use actual WKBW disc jockeys and news reporters as actors.
Initially, a script was written for the news reporters to act out; however, upon hearing the rehearsals, it was evident that the news reporters were not adept at scripted radio acting. So instead, Kaye wrote an outline based on the events that were to occur, and the news reporters were then asked to describe the events as they would covering an actual news story. The results were much more realistic for its time, and this was the process used for the actual broadcast.
It was a generally-conceived notion before the broadcast that a mass hoax, even one as unintentional as the 1938 program, could never be duplicated again by a lone radio broadcast. The rise of television as a preferred news medium was a factor in this notion that radio could no longer produce such a drastic response from its audience. The fact that the WKBW broadcast could unintentionally re-create that response on a smaller scale surprised many people and garnered a lot of post-broadcast attention on the radio station. In this way, it was a successful marketing
gimmick
.
1971: Jackson Armstrong
was the DJ at the beginning of this broadcast. This version was edited down to 63 minutes from the 1:18 original.
1973: Shane "The Cosmic Cowboy" was the opening DJ and the rest of the broadcast was identical to the 1971 version.
1975: Considered by many to be the weakest of the versions, this edition contained sloppy editing done to eliminate on-air talent no longer with the station.
Radio drama
Radio drama is a dramatized, purely acoustic performance, broadcast on radio or published on audio media, such as tape or CD. With no visual component, radio drama depends on dialogue, music and sound effects to help the listener imagine the characters and story...
, originally aired by Buffalo, New York
Buffalo, New York
Buffalo is the second most populous city in the state of New York, after New York City. Located in Western New York on the eastern shores of Lake Erie and at the head of the Niagara River across from Fort Erie, Ontario, Buffalo is the seat of Erie County and the principal city of the...
radio station WKBW
WWKB
WWKB is an AM radio station in Buffalo, New York that operates on a frequency of 1520 kHz. It is owned and operated by Entercom Communications. The station carries a progressive talk radio format. Declaring itself as A New Voice, A New Choice, The Voice of the New Majority; WWKB carries a number...
on October 31, 1968. It was a modernized version of the original radio drama aired by CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
in 1938.
Martians in Buffalo?
WKBW program director Jeff Kaye, a big fan of the original Orson WellesOrson Welles
George Orson Welles , best known as Orson Welles, was an American film director, actor, theatre director, screenwriter, and producer, who worked extensively in film, theatre, television and radio...
version from three decades earlier, wondered what The War of the Worlds would sound like if it was made using up-to-date (for 1968) radio news equipment, covering the "story" of a Martian invasion. Up until this point, most radio renditions of the 1938 broadcast were simply script re-readings with different actors or had minor variations to account for significantly different geographical locations. Kaye decided to disregard the original script entirely, move the action to Grand Island, New York
Grand Island, New York
Grand Island is a town and an island in Erie County, New York, USA. As of the 2010 census, the town population is 20,374. This represents an increase of 9.41% from the 2000 census figure . The current town name derives from the French name La Grande Île, as Grand Island is the largest island in...
, and use actual WKBW disc jockeys and news reporters as actors.
Initially, a script was written for the news reporters to act out; however, upon hearing the rehearsals, it was evident that the news reporters were not adept at scripted radio acting. So instead, Kaye wrote an outline based on the events that were to occur, and the news reporters were then asked to describe the events as they would covering an actual news story. The results were much more realistic for its time, and this was the process used for the actual broadcast.
Reaction
Despite an exhaustive advertising campaign by WKBW for this show, several people were still convinced upon listening to it that the events unfolding in the show were genuine. (Among those fooled included a local newspaper, several small-town cops and even a young George W. Bush.) Although the public concern over the legitimacy of the broadcast was not as great as in 1938, creator Kaye and director Dan Kriegler feared that they were going to lose their jobs as a result of the broadcast; Kaye claimed that he actually submitted his resignation, certain that he was going to be fired the next day. However, no one involved in the broadcast was fired and the resignation was not accepted.It was a generally-conceived notion before the broadcast that a mass hoax, even one as unintentional as the 1938 program, could never be duplicated again by a lone radio broadcast. The rise of television as a preferred news medium was a factor in this notion that radio could no longer produce such a drastic response from its audience. The fact that the WKBW broadcast could unintentionally re-create that response on a smaller scale surprised many people and garnered a lot of post-broadcast attention on the radio station. In this way, it was a successful marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
gimmick
Gimmick
In marketing language, a gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries. However, the special feature is typically thought to be of little relevance or use. Thus, a gimmick is a special feature for the sake of having a special feature...
.
Versions
1968: The original and longest of the broadcasts. Sandy Beach was the disc jockey in the opening.1971: Jackson Armstrong
Big Jack Armstrong
Big Jack Armstrong , aka Jack Armstrong, Jackson W...
was the DJ at the beginning of this broadcast. This version was edited down to 63 minutes from the 1:18 original.
1973: Shane "The Cosmic Cowboy" was the opening DJ and the rest of the broadcast was identical to the 1971 version.
1975: Considered by many to be the weakest of the versions, this edition contained sloppy editing done to eliminate on-air talent no longer with the station.