Tidningsstatistik AB
Encyclopedia
Tidningsstatistik AB is the company which measures newspaper circulation
in Sweden
.
TS started in 1937 as a section within Institutet för marknadsundersökningar (IMU, the institute for market research) and became an independent company in 1943. It used to be jointly owned by the advertising bureau association (Annonsbyråföreningen) and the Swedish newspaper publishers' association (Tidningsutgivarna, TU). In 1994 it was sold to Scribona, an office electronics redistributor, which was a recent spinn-off from the Esselte
group. Scribona then acquired Sifo, merged TS into this, sold it to the British WPP Group
, where it became SIFO Research International
. The main offices for SIFO and TS remain in central Stockholm
, at Vasagatan 11.
TS is a member of the International Federation of Audit Bureaux of Circulations
(IFABC).
Swedish daily newspapers monitored by TS have a total circulation of 3.72 million copies (2008). Seven titles had a circulation of more than 100,000: Aftonbladet
(377 thousand), Dagens Nyheter
(339), Expressen
(303, including Göteborgs-Tidningen and Kvällsposten), Göteborgs-Posten
(243), Svenska Dagbladet
(194), Sydsvenskan
(124), and Dagens Industri (112).
Swedish journals and magazines monitored by TS have a total circulation of 22.7 million copies (2008), including subscriptions, memberships, issues sold in stores, and free copies. The largest subscription magazines are ICA-kuriren (166 thousand subscriptions) and Hemmets Journal
(162). Most copies sold in stores have Hänt Extra
(104 thousand) and Se & Hör (66). Largest total circulations have Hemmets Journal
(217 thousand) and Allers (216). However, these are dwarfed by titles like Kommunalarbetaren (555 thousand copies), a membership magazine for the trade union for municipal workers (Kommunalarbetareförbundet), and IKEA
Family Live (738 thousand).
TS also produces circulation statistics for advertising and free newspapers under the title Reklamstatistik (RS), with a combined circulation of 22.4 million copies, and for electronic newsletters and websites.
Newspaper circulation
A newspaper's circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the...
in Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
.
TS started in 1937 as a section within Institutet för marknadsundersökningar (IMU, the institute for market research) and became an independent company in 1943. It used to be jointly owned by the advertising bureau association (Annonsbyråföreningen) and the Swedish newspaper publishers' association (Tidningsutgivarna, TU). In 1994 it was sold to Scribona, an office electronics redistributor, which was a recent spinn-off from the Esselte
Esselte
Esselte is privately held company headquartered in Stamford, Connecticut, USA. It is a holding company, specializing in office products. It owns several companies, including Pendaflex, Leitz, Oxford, Xyron, Rapid, and an operating company also called Esselte....
group. Scribona then acquired Sifo, merged TS into this, sold it to the British WPP Group
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
, where it became SIFO Research International
Sifo
SIFO is a Swedish company earlier known as Sifo Research International in the area of opinion and social research. The company was founded in 1954 as Svenska institutet för opinionsundersökningar and known by the public under the abbreviation SIFO which is one of the strongest brands in Sweden...
. The main offices for SIFO and TS remain in central Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...
, at Vasagatan 11.
TS is a member of the International Federation of Audit Bureaux of Circulations
International Federation of Audit Bureaux of Circulations
The International Federation of Audit Bureaux of Circulations is an organisation founded in 1963 in Stockholm, Sweden.IFABC is a voluntary cooperative federation of industry-sponsored organizations established in nations throughout the world to verify and report facts about the circulations of...
(IFABC).
Swedish daily newspapers monitored by TS have a total circulation of 3.72 million copies (2008). Seven titles had a circulation of more than 100,000: Aftonbladet
Aftonbladet
Aftonbladet is a Swedish tabloid founded by Lars Johan Hierta in 1830 during the modernization of Sweden. It is one of the larger daily newspapers in the Nordic countries. Aftonbladet is owned by the Swedish Trade Union Confederation and Norwegian media group Schibsted, and its editorial page...
(377 thousand), Dagens Nyheter
Dagens Nyheter
is a daily newspaper in Sweden. It has the largest circulation of Swedish morning newspapers, followed by Göteborgs-Posten and Svenska Dagbladet, and is the only morning newspaper that is distributed to subscribers across the whole country. In 2009 DN had a circulation of 316,000, reaching 881...
(339), Expressen
Expressen
Expressen is one of two nationwide evening tabloid newspapers in Sweden, the other being Aftonbladet. Expressen was founded in 1944; its symbol is a wasp and slogans "it stings" or "Expressen to your rescue", always on the reader's side....
(303, including Göteborgs-Tidningen and Kvällsposten), Göteborgs-Posten
Göteborgs-Posten
Göteborgs-Posten is a major daily newspaper in Sweden. It is published in Gothenburg, with containing coverage of local, regional, national and international issues. It is chiefly distributed in western Götaland. It has the second largest national circulation, after Dagens Nyheter and before...
(243), Svenska Dagbladet
Svenska Dagbladet
Svenska Dagbladet is a daily newspaper in Sweden. The first issue appeared on 18 December 1884. Svenska Dagbladet is published in Stockholm and provides coverage of national and international news as well as local coverage of the Greater Stockholm region...
(194), Sydsvenskan
Sydsvenskan
-External links:*...
(124), and Dagens Industri (112).
Swedish journals and magazines monitored by TS have a total circulation of 22.7 million copies (2008), including subscriptions, memberships, issues sold in stores, and free copies. The largest subscription magazines are ICA-kuriren (166 thousand subscriptions) and Hemmets Journal
Hemmets Journal
Hemmets Journal is a Swedish magazine published by Egmont. It is the second largest weekly magazine in Sweden. The editor-in-chief is Janne Walles, who has held that position since 1990. As of 2008, there are approximately 40 employees working on Hemmets Journal...
(162). Most copies sold in stores have Hänt Extra
Hänt Extra
Hänt Extra is a Swedish celebrity magazine published by Aller Media. It was the second best selling magazine in the country in 2004....
(104 thousand) and Se & Hör (66). Largest total circulations have Hemmets Journal
Hemmets Journal
Hemmets Journal is a Swedish magazine published by Egmont. It is the second largest weekly magazine in Sweden. The editor-in-chief is Janne Walles, who has held that position since 1990. As of 2008, there are approximately 40 employees working on Hemmets Journal...
(217 thousand) and Allers (216). However, these are dwarfed by titles like Kommunalarbetaren (555 thousand copies), a membership magazine for the trade union for municipal workers (Kommunalarbetareförbundet), and IKEA
IKEA
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer...
Family Live (738 thousand).
TS also produces circulation statistics for advertising and free newspapers under the title Reklamstatistik (RS), with a combined circulation of 22.4 million copies, and for electronic newsletters and websites.