Tourism British Columbia
Encyclopedia
Tourism BC was a government-owned Crown Corporation of the province of British Columbia
British Columbia
British Columbia is the westernmost of Canada's provinces and is known for its natural beauty, as reflected in its Latin motto, Splendor sine occasu . Its name was chosen by Queen Victoria in 1858...

, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

. Established as a crown corporation in 1997, its mandate was to promote tourism in the province. It was merged with the now-defunct Ministry of Tourism, Culture and the Arts on April 1, 2010. Today, Tourism BC is a department of the provincial Ministry of Jobs, Tourism and Innovation.

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