Trevvy
Encyclopedia
TREVVY started in August 2006 through a re-branding exercise of Singapore's first gay portal .

Trevvy.com has over 120,000 registered users and counts renowned international brands such as Nivea
Nivea
Nivea is a global skin- and body-care brand that is owned by the German company Beiersdorf. The company was founded on March 28 1882 by pharmacist Carl Paul Beiersdorf. In 1900, the new owner Oskar Troplowitz developed a water-in-oil emulsion as a skin cream with Eucerit, the first stable emulsion...

, Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

, New Balance
New Balance
New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company...

, Sony BMG, Warner Bros, 20th Century Fox
20th Century Fox
Twentieth Century Fox Film Corporation — also known as 20th Century Fox, or simply 20th or Fox — is one of the six major American film studios...

, L'Oreal
L'Oréal
The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics...

 and British Airways
British Airways
British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...

amongst its growing slate of advertisers .

Its mission statement, "TREVVY is not about changing the world. It's about being who you are." is a reflection of its belief in micro-activism:
Be a living example to your friends and family. Show them that gay people are no different from anyone else (this includes practising safer sex!) and from there we can change our society’s attitude on homosexuality one person at a time .


In February 2007, Trevvy.com was awarded the Hitwise Online Performance Award recognizing it as the most visited gay and lesbian website in Singapore .

In August 2007, Trevvy.com launched an HIV/AIDS awareness campaign called Evolve which is the first such campaign in Singapore to use digital animation .

Trevvy.com was awarded the Arts Supporter Award by Singapore's National Arts Council for its contributions towards the local arts scene .
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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