Tribal DDB London
Encyclopedia
Founded in 1995, BMP
InterAction was the primary operating arm of interactive R&D and client service provision until being rebranded
as Tribal DDB in August 2000, following DDB Worldwide
's merging of the interactive services arm of BMP DDB
with DDB
Digital. The UK branch became Tribal DDB London.
A full-service, interactive agency
, Tribal DDB London work with their clients to create brand demand through digital marketing
campaigns. The agency
is part of the Tribal DDB
Worldwide network, which is held by marketing services giant Omnicom. Clients include Volkswagen
UK, Philips
, The Guardian
and GSK
.
The recent success and growth of Tribal DDB
Worldwide earned it the AdAge Global Agency Network of the Year Award 2008. Previously, it has been named Interactive Agency of the Year 2005 by Adweek
, and it was the Interactive Agency of the Year at Cannes Lions International Advertising Festival
2005.
. Tribal DDB London also won the IAB's Creative Showcase 2007 with its Midlife Crisis Retreat http://www.midlife-crisis-retreat.com campaign for Volkswagen Passat
.
In previous years, the agency has won at Cannes Lions International Advertising Festival
, where its Monopoly Live campaign for Hasbro
won a Gold Media Lion and was Runner-up for the Titanium Lion. Monopoly Live also won Best Use of Taxis in the 2005 Campaign Poster Awards. In the same year, the Campaign Digital Awards saw Tribal DDB London Highly Commended for the Volkswagen Golf GTi
Campaign on iTV
. The agency has also won two D&AD Yellow Pencils, for The Guardian
's Operation Clark County, and The Volkswagen
Phaeton
website.
Awards include:
2008
2007
Boase Massimi Pollitt
Boase Massimi Pollitt is an advertising agency founded in October 1968 by Martin Boase, Gabe Massimi, and Stanley Pollitt.The three founders had previously worked at Pritchard Wood, but went their own way after failing to buy the company from its parent...
InterAction was the primary operating arm of interactive R&D and client service provision until being rebranded
Rebranding
Rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors....
as Tribal DDB in August 2000, following DDB Worldwide
DDB Worldwide
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies...
's merging of the interactive services arm of BMP DDB
Boase Massimi Pollitt
Boase Massimi Pollitt is an advertising agency founded in October 1968 by Martin Boase, Gabe Massimi, and Stanley Pollitt.The three founders had previously worked at Pritchard Wood, but went their own way after failing to buy the company from its parent...
with DDB
DDB Worldwide
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies...
Digital. The UK branch became Tribal DDB London.
A full-service, interactive agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
, Tribal DDB London work with their clients to create brand demand through digital marketing
Digital marketing
Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...
campaigns. The agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
is part of the Tribal DDB
Tribal DDB
Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising giant DDB integrated all its interactive-web properties under the Tribal brand....
Worldwide network, which is held by marketing services giant Omnicom. Clients include Volkswagen
Volkswagen
Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...
UK, Philips
Philips
Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....
, The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
and GSK
GlaxoSmithKline
GlaxoSmithKline plc is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom...
.
The recent success and growth of Tribal DDB
Tribal DDB
Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising giant DDB integrated all its interactive-web properties under the Tribal brand....
Worldwide earned it the AdAge Global Agency Network of the Year Award 2008. Previously, it has been named Interactive Agency of the Year 2005 by Adweek
Adweek
Adweek is a weekly American advertising trade publication that was first published in 1978....
, and it was the Interactive Agency of the Year at Cannes Lions International Advertising Festival
Cannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France...
2005.
Awards
Tribal DDB London has won a number of awards. At the Interactive Marketing & Advertising Awards 2007 http://www.imaawards.co.uk, it won two awards for its Get Your Face Out There campaign for Clean & ClearClean & Clear
Clean & Clear is a line of dermatology products owned by Johnson & Johnson.The brand was originally developed by Revlon as a line of sensitive skin personal care items in 1957. The "Clean & Clear" name was based on products that contained no fragrance or dyes, and left no residue after rinsing. The...
. Tribal DDB London also won the IAB's Creative Showcase 2007 with its Midlife Crisis Retreat http://www.midlife-crisis-retreat.com campaign for Volkswagen Passat
Volkswagen Passat
The Volkswagen Passat is a large family car marketed by Volkswagen Passenger Cars through six design generations since 1973. Between the Volkswagen Golf / Volkswagen Jetta and the Volkswagen Phaeton in the current Volkswagen line-up, the Passat and its derivatives have been badged variously as...
.
In previous years, the agency has won at Cannes Lions International Advertising Festival
Cannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France...
, where its Monopoly Live campaign for Hasbro
Hasbro
Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...
won a Gold Media Lion and was Runner-up for the Titanium Lion. Monopoly Live also won Best Use of Taxis in the 2005 Campaign Poster Awards. In the same year, the Campaign Digital Awards saw Tribal DDB London Highly Commended for the Volkswagen Golf GTi
Volkswagen Golf
The Volkswagen Golf is a small family car manufactured by Volkswagen since 1974 and marketed worldwide across six generations, in various body configurations and under various nameplates – as the Volkswagen Rabbit in the United States and Canada , and as the Volkswagen Caribe in Mexico .The...
Campaign on iTV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...
. The agency has also won two D&AD Yellow Pencils, for The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
's Operation Clark County, and The Volkswagen
Volkswagen
Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...
Phaeton
Volkswagen Phaeton
The Volkswagen Phaeton is a full-size luxury sedan/saloon manufactured by German automaker Volkswagen, and is described by Volkswagen as their "premium class" vehicle...
website.
Awards include:
2008
- IAB Creative Showcase First Runner-Up in August for Volkswagen BlueMotion: London to Geneva. In one take, on one tank http://www.volkswagen.co.uk/bluemotion.
- Microsoft Mouse Awards Silver in Transport & Travel category for Volkswagen Passat Midlife Crisis Retreat http://www.midlife-crisis-retreat.com.
- IAB Creative Showcase Grand Prix 2007 for Most Innovative Award for Volkswagen Passat Midlife Crisis Retreat http://www.midlife-crisis-retreat.com.
- February IAB Creative Showcase Winner for Volkswagen.co.uk.
- Pinnacle Bill Bernbach award for Volkswagen Night Driving http://www.night-driving.com/.
- First digital agency network to win the Advertising Age Global Agency of the Year.
2007
- Epica Silver in the category Interactive Campaign for Volkswagen Passat Midlife Crisis Retreat http://www.midlife-crisis-retreat.com.
- Eurobest Gold in the category Interactive Campaign for Volkswagen Passat Midlife Crisis Retreat http://www.midlife-crisis-retreat.com.
- ADC Award for Hasbro’s Cluedo “Cop Star”.
- MSN Silver in FMCG/Consumer goods category for J&J’s Clean & Clear “Get Your Face Out There”.
- Webby Honouree for People Profiler.
- W3: Best in Show in Video or Motion Graphics category award for Volkswagen Night Driving http://www.night-driving.com/.
- W3 Gold in Automotive category for Volkswagen Night Driving http://www.night-driving.com/.
- IMA Award in Best Use of Rich Media and Best Consumer Product category for Clean & Clear's “Get Your Face Out There”.
External links
- London to Geneva. In one take, on one tank
- Tribal DDB London website
- Midlife Crisis Retreat campaign website
- IAB's Creative Showcase website