Tribal DDB - AbsoluteAstronomy.com

Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising giant DDB

DDB Worldwide

DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies...

integrated all its interactive-web properties under the Tribal brand.

Tribal DDB Worldwide ranks as one of the largest and most award-winning networks in the world. It was named Adweek

Adweek

Adweek is a weekly American advertising trade publication that was first published in 1978....

s Interactive Agency Network of the Year in 2005 and became the first interactive agency to be named Advertising Age

Advertising Age

Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...

Global Agency of the Year in 2008. Headquartered in New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, Tribal DDB Worldwide includes over 1,200 people in 60 offices in 42 countries throughout the Americas, Europe, Asia-Pacific & Africa. Tribal DDB Worldwide is part of Omnicom Group

Omnicom Group

Omnicom Group is a holding company whose agencies provide marketing and communications services in the disciplines of advertising, customer relationship management , strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and...

's DDB Worldwide

DDB Worldwide

Specialization

Tribal DDB specializes in interactive marketing, namely: websites, digital campaigns, digital communication, microsite

Microsite

A microsite is an Internet web design term referring to an individual web page or a small cluster of pages which are meant to function as a discreet entity within an existing website or to complement an offline activity...

s, online video, web banner

Web banner

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser...

s and more. Tribal DDB has areas of specialty that they call "centers of excellence" in the following areas: planning, gaming, mobile, iTV

ITV

ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

, search engine marketing

Search engine marketing

Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...

, search engine optimization

Search engine optimization

Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...

, management consulting

Management consulting

Management consulting indicates both the industry and practice of helping organizations improve their performance primarily through the analysis of existing organizational problems and development of plans for improvement....

, eCommerce

Electronic commerce

Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online...

, SONAR, and Health & Wellness. Tribal DDB also does pro bono work and is affiliated with the Ad Council

Ad Council

The Advertising Council, commonly known as the Ad Council, is an American non-profit organization that distributes public service announcements on behalf of various sponsors, including non-profit organizations and agencies of the United States government....

. Tribal generates brand equity

Brand equity

Brand equity is the marketing effects and outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name. Fact of the well-known brand name is that, the company can sometimes charge premium prices from the consumer . And,...

for some of the biggest brands in the world like Pepsi

Pepsi

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

, Lipton

Lipton

Lipton is a brand of tea currently owned by Unilever.-History of Lipton Tea:Lipton was created at the end of the 19th century by a grocer, Sir Thomas Lipton, in Glasgow, Scotland. In 1893, he established the Thomas J. Lipton Co., a tea packing company with its headquarters and factory in Hobo ken,...

, Volkswagen

Volkswagen

Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...

, Neutrogena

Neutrogena

Neutrogena is an American brand of premium-priced skin care, hair care and cosmetics, that is headquartered at Los Angeles, California. According to product advertising at their website, Neutrogena products are distributed in more than 70 countries....

, Philips

Philips

Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....

, Nokia

Nokia

Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...

, McDonald's

McDonald's

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

, Hewlett-Packard

Hewlett-Packard

Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, USA that provides products, technologies, softwares, solutions and services to consumers, small- and medium-sized businesses and large enterprises, including...

and Nike

Nike, Inc.

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

among others.

One of Tribal's most successful campaigns to date has been the Philips Norelco Campaign of 2006. It was highly acclaimed by the press, won many awards and was cited as "the way to go" in advertising.

2008

Webby People's Voice Award - Consumer Electronics
AdAge Global Agency of the Yearhttp://adage.com/agencyoftheyear08/article?article_id=123184
MarketingSherpa - Best Triggered Personalized Email (Consumer), 2008

2007

Cannes - 1 Gold Lion, 1 Bronze Lion
Webby Award - Beauty and Cosmetics
Webby People's Voice Award - Beauty and Cosmetics
Webby Award - Sports
Brand Image Go-To Agency, Forrester Research
Effie Awards, Gold (1), Silver (2)
Mobius (4)
Golden Award of Montreux, Gold (2)
WebAward, Standard of Excellence (3), Outstanding (5)
One Show Interactive, Gold (1), Merit (1)
Asia Pacific AdFest Awards, Silver(1)

2006

Cannes - 28 Finalists, 4 Gold Lions (Across Media, Direct & Cyber), Titanium Runner-Up
IPA Most Awarded Digital Agency
Gold Addy (1)
Sales Pitch of the Year, Businessweek
WSJ Best Campaigns of 2006
Adweek Interactive Advertising Agency of the Year
AdAge Marketing Website of the Year, www.Pepsi.com
AdAge Digital Campaign of the Year
Webby Award - Insurance
Webby People's Voice Award - Insurance
Effie Awards, Silver (1)
Adweek Viral Campaign of the Year
Mobius (4)
London International Awards, Winner (1)
Golden Award of Montreux, Gold (1)
IPA Effectiveness Awards, Silver (2), Best Digital, Best Small Budget
WebAward, Standard of Excellence (5), Outstanding (2)
One Show Interactive, Merit (3)

2005

Cannes - 1 Bronze Lion
B&T Awards, Interactive Agency of the Year
AdNews Interactive Agency of the Year
Gold Addy (1)
Golden Award of Montreux, Golden Award (1)
WebAward, Best of Industry (2), Standard of Excellence (5), Outstanding (3)
One Show Interactive, Merit (2)
Campaign Poster Awards, Best Use of Taxis

2004

AdNews Interactive Agency of the Year
WebAward, Standard of Excellence (1), Outstanding (1)
Clio, Silver (1), Best Consumer Web Site
Silver Addy (1)
Effie Awards, Bronze (1)
Londone International Awards, Merit (1)
One Show Interactive, Bronze (1), Merit (4)
B&T Awards, Best Sales Promotion
4As Interactive Awards, Gold (1), Silver (1)
MADC Awards, Best Integrated Digital Campaign
D&AD, Silver (2)

2003

One Show Interactive, Merit (1)
London International, Winner (3)
Eyeblaster Grand Prize
Digital Marketing Awards, Promotional Site/Gaming Winner
B&T Awards, Interactive Agency of the Year
MADC Awards, Gold (1)
Pinnacle, Gold (1)

2002

One Show Interactive, Best of Show
Clio Awards (6)
MADC Awards, Gold (1)
Andy Award (1)

External links

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