Trivection oven
Encyclopedia
The Trivection oven is a convection microwave
created by General Electric
, which combines radiant heat
, convection
and microwave
s for customized cooking
. According to GE, it cooks food five times faster than a traditional oven.
Television chef and Food Network
star Alton Brown
, host of Good Eats
, was consulted in the design of the Trivection Oven.
of the American
situation comedy
30 Rock
, in which the character Jack Donaghy
describes the product, claiming to have invented it himself and pegging it as his "greatest triumph" after years and years of market research
. Donaghy's description of the product was taken near verbatim from GE’s website. He later uses the oven as a metaphor
for The Girlie Show, saying that Tracy Jordan
is the "third heat".
The Trivection oven’s inclusion in 30 Rock was widely seen as an example of product placement
, especially since the same product was later advertised during the commercial break. However, Tina Fey
, the show’s creator and writer of the episode, stated the oven was actually included in the show purely as a joke and that GE had nothing to do with it, although she suspects that "maybe somebody's taking credit for it." Allison Eckelkamp, a spokesperson for GE, confirms this and says that GE chose to run ads for the oven during the commercial break to make sure viewers knew it was a real product. General Electric was the parent company for NBC
, which produces and broadcasts 30 Rock.
Convection microwave
A convection microwave is a combination of a standard microwave oven and a convection oven. It allows food cooked in the convection microwave to be cooked quickly, yet come out browned or crisped as in a convection oven...
created by General Electric
General Electric
General Electric Company , or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York and headquartered in Fairfield, Connecticut, United States...
, which combines radiant heat
Heat
In physics and thermodynamics, heat is energy transferred from one body, region, or thermodynamic system to another due to thermal contact or thermal radiation when the systems are at different temperatures. It is often described as one of the fundamental processes of energy transfer between...
, convection
Convection
Convection is the movement of molecules within fluids and rheids. It cannot take place in solids, since neither bulk current flows nor significant diffusion can take place in solids....
and microwave
Microwave
Microwaves, a subset of radio waves, have wavelengths ranging from as long as one meter to as short as one millimeter, or equivalently, with frequencies between 300 MHz and 300 GHz. This broad definition includes both UHF and EHF , and various sources use different boundaries...
s for customized cooking
Cooking
Cooking is the process of preparing food by use of heat. Cooking techniques and ingredients vary widely across the world, reflecting unique environmental, economic, and cultural traditions. Cooks themselves also vary widely in skill and training...
. According to GE, it cooks food five times faster than a traditional oven.
Television chef and Food Network
Food Network
Food Network is a television specialty channel that airs both one-time and recurring programs about food and cooking. Scripps Networks Interactive owns 70 percent of the network, with Tribune Company controlling the remaining 30 percent....
star Alton Brown
Alton Brown
Alton Crawford Brown is an American television personality, author, actor, and cinematographer. He is the creator and host of the Food Network television show Good Eats and the mini-series Feasting on Asphalt and Feasting on Waves, and he is the host and main commentator on Iron Chef America...
, host of Good Eats
Good Eats
Good Eats is a television cooking show created and hosted by Alton Brown which airs in North America on Food Network. Likened to television science educators Mr. Wizard and Bill Nye, Brown explores the science and technique behind the cooking, the history of different foods, and the advantages of...
, was consulted in the design of the Trivection Oven.
30 Rock
The product was featured in the pilotPilot (30 Rock)
The pilot episode of the American situation comedy series 30 Rock premiered on October 10, 2006 on the CTV Television Network in Canada, and October 11, 2006 on NBC in the United States...
of the American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
situation comedy
Situation comedy
A situation comedy, often shortened to sitcom, is a genre of comedy that features characters sharing the same common environment, such as a home or workplace, accompanied with jokes as part of the dialogue...
30 Rock
30 Rock
30 Rock is an American television comedy series created by Tina Fey that airs on NBC. The series is loosely based on Fey's experiences as head writer for Saturday Night Live...
, in which the character Jack Donaghy
Jack Donaghy
John Francis "Jack" Donaghy is a fictional character on the NBC sitcom 30 Rock. He is the Vice President of East Coast Television and Microwave Oven Programming for General Electric and later Kabletown....
describes the product, claiming to have invented it himself and pegging it as his "greatest triumph" after years and years of market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
. Donaghy's description of the product was taken near verbatim from GE’s website. He later uses the oven as a metaphor
Metaphor
A metaphor is a literary figure of speech that uses an image, story or tangible thing to represent a less tangible thing or some intangible quality or idea; e.g., "Her eyes were glistening jewels." Metaphor may also be used for any rhetorical figures of speech that achieve their effects via...
for The Girlie Show, saying that Tracy Jordan
Tracy Jordan
Ogbert Jordan, better known by his stage name, Tracy, is a fictional character on the American television series 30 Rock, based on and played by Tracy Morgan.-Brief overview:...
is the "third heat".
The Trivection oven’s inclusion in 30 Rock was widely seen as an example of product placement
Product placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the...
, especially since the same product was later advertised during the commercial break. However, Tina Fey
Tina Fey
Elizabeth Stamatina "Tina" Fey is an American actress, comedian, writer and producer, known for her work on the NBC sketch comedy series Saturday Night Live , the NBC comedy series 30 Rock, and films such as Mean Girls and Baby Mama .Fey first broke into comedy as a featured player in the...
, the show’s creator and writer of the episode, stated the oven was actually included in the show purely as a joke and that GE had nothing to do with it, although she suspects that "maybe somebody's taking credit for it." Allison Eckelkamp, a spokesperson for GE, confirms this and says that GE chose to run ads for the oven during the commercial break to make sure viewers knew it was a real product. General Electric was the parent company for NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
, which produces and broadcasts 30 Rock.