Trueanthem
Encyclopedia
trueAnthem Corp. is a social media company based in San Francisco that launched on April 4, 2008. The company also has offices in outhern California, and New York. The company was founded by Chris Hart (CEO/CTO), Joanna Ifrah (CCO), and Brian Wilhite (CDO).
, and online music distribution company focused on the monetization
of social networks.
The company provides online and offline services to promote both independent
and signed artists and bands. Leveraging the viral
nature of information distribution on the Internet
, music and video content is released for download via the company’s proprietary trueWidget, which fans can grab and post to social network
platforms or other websites.
The company matches brand
advertisers with musicians, who introduce songs with short, personalized ads, allowing music to be shared legally and free.
trueAnthem is a product of the larger web 2.0
movement as it applies to the music industry and the evolving New Music Economy
.
is purported to be a legal peer-to-peer
music service that plans to offer ad-supported music tracks. A major launch event held at the Cannes Music Festival in January 2008 fell flat when it was discovered that Qtrax had effectively signed no agreements with any of the four major music labels. Since Midem, Qtrax has signed with EMI & Universal Music Group for recording rights and EMI, Warner Chappell, Sony/ATV and UMG/BMG for publishing. Qtrax has over 800,000 tracks and whole albums can be downloaded in two minutes or less depending on your internet connection.
We7
is a UK based ad-supported music service co-founded by Peter Gabriel
, a digital music pioneer. It offers free downloads and streaming from mixture of mainstream international artists and indie artists from Sony BMG, V2, Sanctuary Records, Big Fish Media, IRIS, InGrooves, BFM Digital and many other unsigned artists for tastemakers.
Ruckus Network
is a free ad-supported online music service available to students at all American colleges. With its official launch in September 2004, Ruckus became the first online music service focused exclusively on the college market. Ruckus uses Microsoft's Windows Media DRM system, allowing the possibility of loading files onto compatible PlayForSure portable media players. Their service offers over three million tracks free to its users.
Business model
trueAnthem is an advertiser-supported, promotion, marketingMarketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, and online music distribution company focused on the monetization
Monetization
Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks...
of social networks.
The company provides online and offline services to promote both independent
Independent record label
An independent record label is a record label operating without the funding of or outside the organizations of the major record labels. A great number of bands and musical acts begin on independent labels.-Overview:...
and signed artists and bands. Leveraging the viral
Viral phenomenon
Viral phenomena are objects or patterns able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them....
nature of information distribution on the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
, music and video content is released for download via the company’s proprietary trueWidget, which fans can grab and post to social network
Social network
A social network is a social structure made up of individuals called "nodes", which are tied by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.Social...
platforms or other websites.
The company matches brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
advertisers with musicians, who introduce songs with short, personalized ads, allowing music to be shared legally and free.
trueAnthem is a product of the larger web 2.0
Web 2.0
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...
movement as it applies to the music industry and the evolving New Music Economy
New Music Economy
New Music Economy is a term describing the emergent social, technical, political and economic context of the creative industries. This shift in context has been fueled by concurrent evolution within an ecosystem of interdependent technologies, institutions, and individuals; the result of which...
.
Competition
QtraxQtrax
Qtrax is an advertiser-supported free music download service based in New York. The company is best known for the controversy following its launch attempt in January 2008...
is purported to be a legal peer-to-peer
Peer-to-peer
Peer-to-peer computing or networking is a distributed application architecture that partitions tasks or workloads among peers. Peers are equally privileged, equipotent participants in the application...
music service that plans to offer ad-supported music tracks. A major launch event held at the Cannes Music Festival in January 2008 fell flat when it was discovered that Qtrax had effectively signed no agreements with any of the four major music labels. Since Midem, Qtrax has signed with EMI & Universal Music Group for recording rights and EMI, Warner Chappell, Sony/ATV and UMG/BMG for publishing. Qtrax has over 800,000 tracks and whole albums can be downloaded in two minutes or less depending on your internet connection.
We7
We7
we7 is a free, advertising supported, music streaming service, with over 6.8 million tracks available for streaming in the UK and Ireland, with content from all four major record labels, and most independent labels and distributors. Most tracks and albums are also available to purchase from the...
is a UK based ad-supported music service co-founded by Peter Gabriel
Peter Gabriel
Peter Brian Gabriel is an English singer, musician, and songwriter who rose to fame as the lead vocalist and flautist of the progressive rock group Genesis. After leaving Genesis, Gabriel went on to a successful solo career...
, a digital music pioneer. It offers free downloads and streaming from mixture of mainstream international artists and indie artists from Sony BMG, V2, Sanctuary Records, Big Fish Media, IRIS, InGrooves, BFM Digital and many other unsigned artists for tastemakers.
Ruckus Network
Ruckus Network
Ruckus was a free ad-supported online music service available to students at all American colleges.The service was founded in 2003 by Vincent Han and David Galper; raised $41.5M from Battery Ventures, Shelter Capital, and others; was acquired in 2008 by Total Music, a joint venture between Sony and...
is a free ad-supported online music service available to students at all American colleges. With its official launch in September 2004, Ruckus became the first online music service focused exclusively on the college market. Ruckus uses Microsoft's Windows Media DRM system, allowing the possibility of loading files onto compatible PlayForSure portable media players. Their service offers over three million tracks free to its users.