Tuborg GreenFest
Encyclopedia
Tuborg GreenFest is an annual series of rock music events that takes place across Eastern Europe
during the summer months. Since 2005, Danish
beer
makers Tuborg, part of the Carlsberg Group, have brought together well-known rock bands and artists for one-day festivals in Russia
, Serbia
and Ukraine
. 2008 saw concerts held in Bulgaria
and Croatia
for the first time, and in 2009 GreenFest premiered in Romania
.
GreenFest borrows its name and image from the popular Tuborg Green beer, a pilsner beer popular with the youth for its long association with music.
. The concerts were started in 1983 by the Muscular Dystrophy Foundation (Muskelsvindfonden) to raise awareness and funds for treating the disease, and the concerts still remain popular today with Danish artists such as D.A.D, Big Fat Snake
, Thomas Helmig
, Tina Dickow, Jokeren
, and Nik & Jay
joining in the tours. In 2004, the whole tour generated 5.5 million Danish kroner for Muskelsvinfonden.
Tuborg also has a long-standing association with music festivals through its sponsorship dating from 2002 with Roskilde Festival
, the largest rock festival in Northern Europe. Tuborg then turned its musical prowess to vehicle talent towards Eastern Europe with its association with the Exit Festival in Serbia, one of the largest music festivals in Eastern Europe. In 2007, it won the Yourope award for Best European Festival.
In 2006, the first Tuborg Green Revolution Tour played open-air concerts in six major cities across Ukraine. 2006 also saw the first transnational promotion with winners of Tuborg promotions across Ukraine, Bulgaria, Serbia and Croatia being taken to rock festivals in Tuborg tour buses. In addition Tuborg has been participating in Russia with its involvement in the production of such large-scaled musical events as the Maxidrom
in 2004 and the Russian Music Awards in 2006.
Building on its musical credentials in 2007 Tuborg teamed up with Live Nation
, the world’s biggest musical events company, and has just signed a deal with Festival Republic, concert organisers of the Reading and Leeds Festival.
and Queens of the Stone Age
at the Olimpiyskiy stadium, Moscow, Russia on 29 June.
, Rasmus and Mattafix in St. Petersburg, Russia on 15 June.
, David Guetta
and Faithless
at the Palace of Sport in Kiev
, Ukraine on 3–5 June.
, Kasabian, Kiril Džajkovski
, Edo Maajka
, Ritam Nereda
in Inđija, Serbia on 26 June .
in Saint Petersburg on June 5 and Moscow on June 6.
This one-day festival also featured Metallica
in Moscow on 18 July .
, Groove Armada
and Leeroy Thornhill in St. Petersburg on 19 June and Moscow, Russia on 20 June.
, Cypress Hill
and The Raveonettes
at Belgrade Arena, Serbia on 2 July.
and Def Leppard
in Sofia, Bulgaria on 4 July.
in Bulgaria on 18 May.
One-day festival with Depeche Mode in Serbia on 20 May.
One-day festival with Depeche Mode in Croatia on 21 May.
One-day festival with Linkin Park
and Funeral for a Friend
in Saint Petersburg, Russia on July 26.
Three-day festival with Guano Apes
and Chicane
in Bucharest
, Romania from September 4 to September 6.
, Good Charlotte
and Mumiy Troll
in Saint Petersburg, Russia on July 18.
, The Pretty Reckless
in Saint Petersburg, Russia on July 13.
in Saint Petersburg, Russia on July 20.
Eastern Europe
Eastern Europe is the eastern part of Europe. The term has widely disparate geopolitical, geographical, cultural and socioeconomic readings, which makes it highly context-dependent and even volatile, and there are "almost as many definitions of Eastern Europe as there are scholars of the region"...
during the summer months. Since 2005, Danish
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
makers Tuborg, part of the Carlsberg Group, have brought together well-known rock bands and artists for one-day festivals in Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
, Serbia
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...
and Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...
. 2008 saw concerts held in Bulgaria
Bulgaria
Bulgaria , officially the Republic of Bulgaria , is a parliamentary democracy within a unitary constitutional republic in Southeast Europe. The country borders Romania to the north, Serbia and Macedonia to the west, Greece and Turkey to the south, as well as the Black Sea to the east...
and Croatia
Croatia
Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...
for the first time, and in 2009 GreenFest premiered in Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...
.
GreenFest borrows its name and image from the popular Tuborg Green beer, a pilsner beer popular with the youth for its long association with music.
History
The Tuborg GreenFest mainly draws its inspiration from the Green Concerts (Grøn Koncerts) music tours that take place every year in its home country of DenmarkDenmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
. The concerts were started in 1983 by the Muscular Dystrophy Foundation (Muskelsvindfonden) to raise awareness and funds for treating the disease, and the concerts still remain popular today with Danish artists such as D.A.D, Big Fat Snake
Big Fat Snake
Big Fat Snake is a Danish pop/rock music group that was founded in 1990.Peter Viskinde and Anders Blichfeldt first met in 1988 for the recording of a demo tape for the band "The Werners" that later changed name to "Verners Verdensorkester" . The band soon fell apart due to lack of audience...
, Thomas Helmig
Thomas Helmig
Thomas Helmig is a Danish rock singer and musician, and has been one of the most popular singers in Denmark since the middle of the 1980s.-Biography:...
, Tina Dickow, Jokeren
Jokeren
Jesper Dahl , better known by the stage name Jokeren , is a Danish hip-hop artist and rapper. He has also been a prolific producer and has worked on American hip-hop albums, including one of Ice Cube's, alongside Danish productions...
, and Nik & Jay
Nik & Jay
Nik & Jay is a Danish R&B / Hip-Hop / pop duo made up of Niclas Genckel Petersen and Jannik Brandt Thomsen ....
joining in the tours. In 2004, the whole tour generated 5.5 million Danish kroner for Muskelsvinfonden.
Tuborg also has a long-standing association with music festivals through its sponsorship dating from 2002 with Roskilde Festival
Roskilde Festival
Roskilde Festival is a festival held south of Roskilde in Denmark and is one of the six biggest annual music festivals in Europe . It was created in 1971 by two high school students, Mogens Sandfær and Jesper Switzer Møller, and promoter Carl Fischer...
, the largest rock festival in Northern Europe. Tuborg then turned its musical prowess to vehicle talent towards Eastern Europe with its association with the Exit Festival in Serbia, one of the largest music festivals in Eastern Europe. In 2007, it won the Yourope award for Best European Festival.
In 2006, the first Tuborg Green Revolution Tour played open-air concerts in six major cities across Ukraine. 2006 also saw the first transnational promotion with winners of Tuborg promotions across Ukraine, Bulgaria, Serbia and Croatia being taken to rock festivals in Tuborg tour buses. In addition Tuborg has been participating in Russia with its involvement in the production of such large-scaled musical events as the Maxidrom
Maxidrom
Maxidrom is an annual international musical festival organized by Radio Maximum station.-History:...
in 2004 and the Russian Music Awards in 2006.
Building on its musical credentials in 2007 Tuborg teamed up with Live Nation
Live Nation
Live Nation is a live-events company based in Beverly Hills, California, focused on concert promotions. Live Nation formed in 2005 as a spin-off from Clear Channel Communications, which then merged with Ticketmaster in 2010 to become Live Nation Entertainment....
, the world’s biggest musical events company, and has just signed a deal with Festival Republic, concert organisers of the Reading and Leeds Festival.
Russia
Then called the Loud and Live Festival featuring Garbage, Foo FightersFoo Fighters
Foo Fighters is an American alternative rock band originally formed in 1994 by Nirvana drummer Dave Grohl as a one-man project following the dissolution of his previous band. The band got its name from the UFOs and various aerial phenomena that were reported by Allied aircraft pilots in World War...
and Queens of the Stone Age
Queens of the Stone Age
Queens of the Stone Age is an American rock band from Palm Desert, California, United States, formed in 1997. The band's line-up has always included founding member Josh Homme , with the current line-up including longtime members Troy Van Leeuwen and Joey Castillo , alongside Michael Shuman and...
at the Olimpiyskiy stadium, Moscow, Russia on 29 June.
Russia
This one-day festival featured JamiroquaiJamiroquai
Jamiroquai is a British jazz funk and acid jazz band formed in 1992. Jamiroquai were initially the most prominent component in the early-1990s London-based acid jazz movement, alongside groups such as Incognito, the James Taylor Quartet, and the Brand New Heavies. Other Acid Jazz artists such as...
, Rasmus and Mattafix in St. Petersburg, Russia on 15 June.
Ukraine
This three-day festival featured PlaceboPlacebo (band)
Placebo are a British rock band from London, England, formed in 1994 by singer and guitarist Brian Molko and bass guitarist Stefan Olsdal. The band was joined by drummer Robert Schultzberg, who was later replaced by Steve Hewitt after conflicts with Molko. Hewitt left the band in October 2007 and...
, David Guetta
David Guetta
Pierre David Guetta , known professionally as David Guetta , is a French house music producer and DJ. Originally a DJ at nightclubs during the 1980s and 1990s, he co-founded Gum Productions and released his first album, Just a Little More Love, in 2002. Later, he released Guetta Blaster and Pop Life...
and Faithless
Faithless
Faithless were a British electronica band consisting of Maxi Jazz, Sister Bliss and Rollo. The group is best known for their dance songs . Faithless recorded six albums. During their career they sold over 15 million records worldwide...
at the Palace of Sport in Kiev
Kiev
Kiev or Kyiv is the capital and the largest city of Ukraine, located in the north central part of the country on the Dnieper River. The population as of the 2001 census was 2,611,300. However, higher numbers have been cited in the press....
, Ukraine on 3–5 June.
Serbia
This one-day festival featured Red Hot Chili PeppersRed Hot Chili Peppers
Red Hot Chili Peppers is an American rock band, formed in Los Angeles in 1983. The group's musical style primarily consists of rock with an emphasis on funk, as well as elements from other genres such as punk, hip hop and psychedelic rock...
, Kasabian, Kiril Džajkovski
Kiril Dzajkovski
Kiril Džajkovski , often credited as simply Kiril, is an internationally acclaimed Macedonian electronic musician and music composer.-Biography:...
, Edo Maajka
Edo Maajka
Edin Osmić , better known by his stage name Edo Maajka, is a Bosnian rapper. His stage name literally means "Edo the Mother".-Early life:...
, Ritam Nereda
Ritam Nereda
Ritam Nereda is a Serbian and former Yugoslav oi!/punk rock band from Novi Sad.- 1980s :...
in Inđija, Serbia on 26 June .
Russia
The festival featured Linkin ParkLinkin Park
Linkin Park is an American rock band from Agoura Hills, California. Formed in 1996, the band rose to international fame with their debut album, Hybrid Theory, which was certified Diamond by the RIAA in 2005 and multi-platinum in several other countries...
in Saint Petersburg on June 5 and Moscow on June 6.
This one-day festival also featured Metallica
Metallica
Metallica is an American heavy metal band from Los Angeles, California. Formed in 1981 when James Hetfield responded to an advertisement that drummer Lars Ulrich had posted in a local newspaper. The current line-up features long-time lead guitarist Kirk Hammett and bassist Robert Trujillo ...
in Moscow on 18 July .
Russia
This two-day festival featured Fatboy SlimFatboy Slim
Norman Quentin Cook better known by his former stage name Fatboy Slim, is a British DJ, electronic dance music musician, and record producer. He is a pioneer of the big beat genre that achieved mainstream popularity in the 1990s...
, Groove Armada
Groove Armada
Groove Armada is an English electronic music duo from London, England comprising Andy Cato and Tom Findlay. They are perhaps best known for their singles "I See You Baby" and "Superstylin'"...
and Leeroy Thornhill in St. Petersburg on 19 June and Moscow, Russia on 20 June.
Serbia
This one-day festival featured Franz FerdinandFranz Ferdinand (band)
Franz Ferdinand are a Scottish post-punk revival band formed in Glasgow in 2002. The band is composed of Alex Kapranos , Bob Hardy , Nick McCarthy , and Paul Thomson .The band first experienced chart success when their second single, "Take Me Out", reached #3 in...
, Cypress Hill
Cypress Hill
Cypress Hill is an American hip hop group from South Gate, California. Cypress Hill was the first Latino hip-hop group to have platinum and multi-platinum albums, selling over 18 million albums worldwide...
and The Raveonettes
The Raveonettes
The Raveonettes are a Danish indie rock duo, consisting of Sune Rose Wagner on guitar, instruments, and vocals, and Sharin Foo on bass, guitar and vocals...
at Belgrade Arena, Serbia on 2 July.
Bulgaria
This one-day festival featured WhitesnakeWhitesnake
Whitesnake are an English rock band, founded in 1978 by David Coverdale after his departure from his previous band, Deep Purple. The band's early material has been compared by critics to Deep Purple, but by the mid 1980s they had moved to a more commercial hard rock style...
and Def Leppard
Def Leppard
Def Leppard are an English rock band formed in 1977 in Sheffield as part of the New Wave of British Heavy Metal movement. Since 1992, the band have consisted of Joe Elliott , Rick Savage , Rick Allen , Phil Collen , and Vivian Campbell...
in Sofia, Bulgaria on 4 July.
2009
One-day festival with Depeche ModeDepeche Mode
Depeche Mode are an English electronic music band formed in 1980 in Basildon, Essex. The group's original line-up consisted of Dave Gahan , Martin Gore , Andy Fletcher and Vince Clarke...
in Bulgaria on 18 May.
One-day festival with Depeche Mode in Serbia on 20 May.
One-day festival with Depeche Mode in Croatia on 21 May.
One-day festival with Linkin Park
Linkin Park
Linkin Park is an American rock band from Agoura Hills, California. Formed in 1996, the band rose to international fame with their debut album, Hybrid Theory, which was certified Diamond by the RIAA in 2005 and multi-platinum in several other countries...
and Funeral for a Friend
Funeral for a Friend
Funeral for a Friend are a Welsh post-hardcore band, from Bridgend. Formed 2001, they have released five studio albums, seven EPs, sixteen singles, one DVD, and one compilation album.-Formation and Early Years:...
in Saint Petersburg, Russia on July 26.
Three-day festival with Guano Apes
Guano Apes
Guano Apes are an alternative rock band formed in 1994 in Göttingen, Germany. The group members are Sandra Nasić , Henning Rümenapp , Stefan Ude and Dennis Poschwatta ....
and Chicane
Chicane
A chicane is an artificial feature creating extra turns in a road, used in motor racing and on city streets to slow cars to lower speeds.- Motor Racing :...
in Bucharest
Bucharest
Bucharest is the capital municipality, cultural, industrial, and financial centre of Romania. It is the largest city in Romania, located in the southeast of the country, at , and lies on the banks of the Dâmbovița River....
, Romania from September 4 to September 6.
2010
One-day festival with PinkPink (singer)
Alecia Beth Moore , better known by her stage name Pink , is an American singer-songwriter, musician and actress....
, Good Charlotte
Good Charlotte
Good Charlotte is an American rock band from Waldorf, Maryland that formed in 1996. Since 1998, the band's constant members have been lead vocalist Joel Madden, lead guitarist and back-up vocalist Benji Madden, bass guitarist Paul Thomas and rhythm guitarist and keyboardist Billy Martin...
and Mumiy Troll
Mumiy Troll
Mumiy Troll is a Russian rock group, founded in 1983 in Vladivostok by vocalist and songwriter Ilya Lagutenko . The literal name of the band, 'The mummies' troll', is a pun on Moomin Troll, the series of Finnish children's books by Tove Jansson.Mumiy Troll broke up when Lagutenko, who graduated in...
in Saint Petersburg, Russia on July 18.
2011
One-day festival with 30 Seconds to Mars30 Seconds to Mars
30 Seconds to Mars is an American rock band from Los Angeles, formed in 1998. Since 2007, the band has consisted of actor Jared Leto , Shannon Leto and Tomo Miličević...
, The Pretty Reckless
The Pretty Reckless
The Pretty Reckless are an American rock band from New York. The current members are Taylor Momsen , Ben Phillips , Mark Damon and Jamie Perkins ....
in Saint Petersburg, Russia on July 13.
2012
One-day festival with Red Hot Chili PeppersRed Hot Chili Peppers
Red Hot Chili Peppers is an American rock band, formed in Los Angeles in 1983. The group's musical style primarily consists of rock with an emphasis on funk, as well as elements from other genres such as punk, hip hop and psychedelic rock...
in Saint Petersburg, Russia on July 20.