United States Senate election in Wisconsin, 2010
Encyclopedia
The 2010 United States Senate election in Wisconsin was held on November 2, 2010. Incumbent
Incumbent
The incumbent, in politics, is the existing holder of a political office. This term is usually used in reference to elections, in which races can often be defined as being between an incumbent and non-incumbent. For example, in the 2004 United States presidential election, George W...

 Democratic
Democratic Party (United States)
The Democratic Party is one of two major contemporary political parties in the United States, along with the Republican Party. The party's socially liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party has the lengthiest record of continuous...

 U.S. Senator Russ Feingold
Russ Feingold
Russell Dana "Russ" Feingold is an American politician from the U.S. state of Wisconsin. He served as a Democratic party member of the U.S. Senate from 1993 to 2011. From 1983 to 1993, Feingold was a Wisconsin State Senator representing the 27th District.He is a recipient of the John F...

 ran for re-election to a fourth term, but was defeated by political newcomer Republican
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...

 Ron Johnson.

Candidates

On the ballot
  • Stephen Finn, plumber
    Plumber
    A plumber is a tradesperson who specializes in installing and maintaining systems used for potable water, sewage, and drainage in plumbing systems. The term dates from ancient times, and is related to the Latin word for lead, "plumbum." A person engaged in fixing metaphorical "leaks" may also be...

  • Ron Johnson
    Ron Johnson (Wisconsin)
    Ronald Harold "Ron" Johnson is the junior United States Senator for Wisconsin, and a member of the Republican Party, and is associated with the Tea party movement....

    , businessman
  • Dave Westlake, businessman


Declined
  • Ted Kanavas, State Senator
  • Dick Leinenkugel
    Dick Leinenkugel
    Richard "Dick" Leinenkugel is an American politician and businessman in the State of Wisconsin. He as the Wisconsin Secretary of Commerce, and was vice president of sales and marketing for the Chippewa Falls Beer Company, which is a subsidiary of MillerCoors LLC. He was also group manager for...

     (dropped out), former State Commerce Secretary
    Wisconsin Department of Commerce
    The Wisconsin Department of Commerce was a department in the executive branch of the Government of Wisconsin. It was responsible for implementing and overseeing the economic development programs for Wisconsin through consultation, technical assistance, and relocation assistance...

  • Tommy Thompson
    Tommy Thompson
    Thomas George "Tommy" Thompson , a United States Republican politician, was the 42nd Governor of Wisconsin, after which he served as U.S. Secretary of Health and Human Services. Thompson was a candidate for the 2008 U.S. Presidential Election, but dropped out early after a poor performance in polls...

    , former Governor of Wisconsin
    Governor of Wisconsin
    The Governor of Wisconsin is the highest executive authority in the government of the U.S. state of Wisconsin. The position was first filled by Nelson Dewey on June 7, 1848, the year Wisconsin became a state...

  • Terrence Wall
    Terrence Wall
    Terrence Wall was a Republican primary candidate in the 2010 United States Senate election in Wisconsin. If he had won the race he would have faced incumbent Democratic Senator Russ Feingold.-Early life:...

     (dropped out), real estate developer

Campaign

Former Republican Governor of Wisconsin Tommy Thompson
Tommy Thompson
Thomas George "Tommy" Thompson , a United States Republican politician, was the 42nd Governor of Wisconsin, after which he served as U.S. Secretary of Health and Human Services. Thompson was a candidate for the 2008 U.S. Presidential Election, but dropped out early after a poor performance in polls...

 had expressed an interest in challenging Feingold, but ruled himself out of the race in April 2010.

Johnson, a millionaire manufacturer and Tea Party movement
Tea Party movement
The Tea Party movement is an American populist political movement that is generally recognized as conservative and libertarian, and has sponsored protests and supported political candidates since 2009...

 favorite who was running for his first political office, was the front runner. In response to controversy over his ownership of stock in British Petroleum (BP), Johnston said he would sell it when market conditions were favorable and possibly use the proceeds to help finance his Senate campaign. Johnson was endorsed by the national GOP
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...

 establishment as well as the powerful conservative organization Club for Growth
Club for Growth
The Club for Growth is a politically conservative 527 organization active in the United States of America, with an agenda focussed on taxation and other economic issues, and with an affiliated political action committee . The Club advocates lower taxes, limited government, less government spending,...

. Former Wisconsin Republican Lt. Governor Margaret Farrow
Margaret Farrow
Margaret Farrow is a former state senator and former Lieutenant Governor of Wisconsin. She was born and raised in Kenosha, Wisconsin, and attended Rosary College in River Forest, Illinois for one year before receiving her B.A...

 and Republican U.S. Senator Jim DeMint
Jim DeMint
James Warren "Jim" DeMint is the junior U.S. Senator from South Carolina, serving since 2005. He is a member of the Republican Party and a leader in the Tea Party movement. He previously served as the U.S. Representative for from 1999 to 2005.-Early life and education:DeMint was born in...

 of South Carolina) endorsed Johnson, as did Wisconsin Republican U.S. Representatives Jim Sensenbrenner
Jim Sensenbrenner
Frank James Sensenbrenner, Jr. is an American politician who has been a member of the Republican Party in the United States House of Representatives since 1979, representing . The district, the state's richest, includes many of Milwaukee's northern and western suburbs, and extends into rural...

, Tom Petri
Tom Petri
Thomas Evert Petri is the U.S. Representative for , serving since 1979. He is a member of the Republican Party. The district includes most of the east-central part of the state.-Early life, education, and early career:...

 and Paul Ryan
Paul Ryan (politician)
Paul Davis Ryan is the U.S. Representative for , serving since 1999. He is a member of the Republican Party and has been ranked among the party's most influential voices on economic policy....

. Westlake was endorsed by the Republican Liberty Caucus
Republican Liberty Caucus
The Republican Liberty Caucus is a political action organization dedicated to promoting the ideals of individual liberty, limited government and free market economics within the Republican Party in the United States. It is part of the libertarian wing of the Republican Party...

. According to the Center for Responsive Politics, as of August 25, 2010, Johnson had invested $4.3 million of his own money into his campaign, which represented 71 percent of his campaign funds, while 27 percent of his campaign funds ($1.6 million) came from individual contributions.

Polling

Poll Source Date(s)
administered
Sample
size
Margin of
Error
Ron Johnson Dave Westlake Other Undecided
Public Policy Polling (report) June 26-27, 2010 400 ± 4.9% 49% 11% –– 40%

Results

Candidates

  • Russ Feingold
    Russ Feingold
    Russell Dana "Russ" Feingold is an American politician from the U.S. state of Wisconsin. He served as a Democratic party member of the U.S. Senate from 1993 to 2011. From 1983 to 1993, Feingold was a Wisconsin State Senator representing the 27th District.He is a recipient of the John F...

     (D), incumbent U.S. senator
  • Ron Johnson
    Ron Johnson (Wisconsin)
    Ronald Harold "Ron" Johnson is the junior United States Senator for Wisconsin, and a member of the Republican Party, and is associated with the Tea party movement....

     (R), businessman
  • Dave Rutowski (I)
  • Rob Taylor (I) self-described Constitution Party
    Constitution Party (United States)
    The Constitution Party is a paleoconservative political party in the United States. It was founded as the U.S. Taxpayers' Party by Howard Philips in 1991. Phillips was the party's candidate in the 1992, 1996 and 2000 presidential elections...

     candidate

Campaign

Feingold's first television ad was a positive ad released in March. In July 2010, Feingold's second 2010 television election ad attacked Johnson for alleged support for offshore drilling
Offshore drilling
Offshore drilling refers to a mechanical process where a wellbore is drilled through the seabed. It is typically carried out in order to explore for and subsequently produce hydrocarbons which lie in rock formations beneath the seabed...

 in the Great Lakes
Great Lakes
The Great Lakes are a collection of freshwater lakes located in northeastern North America, on the Canada – United States border. Consisting of Lakes Superior, Michigan, Huron, Erie, and Ontario, they form the largest group of freshwater lakes on Earth by total surface, coming in second by volume...

. Johnson quickly countered Feingold with a television ad of his own. Feingold's logo was Moving Forward. In one ad he emphasized independence and called himself a "Penny Pincher." Johnson argued that his professions, manufacturer
Manufacturing
Manufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale...

 and accountant
Accountant
An accountant is a practitioner of accountancy or accounting , which is the measurement, disclosure or provision of assurance about financial information that helps managers, investors, tax authorities and others make decisions about allocating resources.The Big Four auditors are the largest...

 were underrepresented in the U.S. Senate, and there were too many lawyers (57 out of 100 members), including Feingold. Feingold received the endorsements of the Milwaukee Journal Sentinel
Milwaukee Journal Sentinel
The Milwaukee Journal Sentinel is a daily morning broadsheet printed in Milwaukee, Wisconsin, USA. It is the primary newspaper in Milwaukee, the largest newspaper in Wisconsin and is distributed widely throughout the state...

 and the Green Bay Press-Gazette
Green Bay Press-Gazette
The Green Bay Press-Gazette is a newspaper whose primary coverage is of northeastern Wisconsin, including Green Bay. It was founded as the Green Bay Gazette in 1866 as a weekly paper, becoming a daily newspaper in 1871. The Green Bay Gazette merged with its major competitor, the Green Bay Free...

. The Beloit Daily News
Beloit Daily News
The Beloit Daily News is a daily newspaper that has served Beloit, Wisconsin and the stateline area since 1848.-History:The Daily News grew out of a series of weekly and daily newspapers founded in the 1840s and 1850s. The Beloit Journal was first published in June 1848 as a weekly...

 endorsed Johnson.

Debates

  • October 8th in Milwaukee
    Milwaukee, Wisconsin
    Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...

  • October 11th in Wausau
    Wausau, Wisconsin
    Wausau is a city in and the county seat of Marathon County, Wisconsin, United States. The Wisconsin River divides the city. The city is adjacent to the town of Wausau.According to the 2000 census, Wausau had a population of 38,426 people...

  • October 22nd in Eau Claire
    Eau Claire, Wisconsin
    Eau Claire is a city located in the west-central part of the U.S. state of Wisconsin. The population was 65,883 as of the 2010 census, making it the largest municipality in the northwestern portion of the state, and the 9th largest in the state overall. It is the county seat of Eau Claire County,...

     on WQOW

Predictions

Source Ranking As of
Cook Political Report
Cook Political Report
The Cook Political Report is an independent, non-partisan online newsletter that analyzes elections and campaigns for the United States House of Representatives, the United States Senate, Governor's offices and the American Presidency. The Cook Political Report is led by a staff of five...

Leans R October 31, 2010
Rothenberg
Stuart Rothenberg
Stuart Rothenberg is an American editor, publisher, and political analyst best known for his Washington-based, biweekly, self-proclaimed non-partisan political newsletter The Rothenberg Political Report...

Leans R October 28, 2010
RealClearPolitics
RealClearPolitics
RealClearPolitics is a political news and polling data aggregator based in Chicago, Illinois. The site's founders say their goal is to give readers "ideological diversity." They have described themselves as frustrated with what they perceive as anti-conservative, anti-Christian media bias, and...

Leans R October 31, 2010
Rasmussen Reports
Rasmussen Reports
Rasmussen Reports is an American media company that publishes and distributes information based on public opinion polling. Founded by pollster Scott Rasmussen in 2003, the company updates daily indexes including the President's job approval rating, and provides public opinion data, analysis, and...

Leans R October 30, 2010
Sabato's Crystal Ball
Sabato's Crystal Ball
Sabato’s Crystal Ball is a free, nonpartisan weekly online newsletter and comprehensive website in the United States that analyzes the current American political scene and predicts electoral outcomes for U.S House of Representatives, U.S. Senate, governors, and U.S. president races...

Leans R October 28, 2010
CQ Politics
Congressional Quarterly
Congressional Quarterly, Inc., or CQ, is a privately owned publishing company that produces a number of publications reporting primarily on the United States Congress...

Leans R October 31, 2010

Polling

Poll source Date(s)
administered
Sample
size
Margin of
error
Russ
Feingold (D)
Ron
Johnson (R)
Other Undecided
Rasmussen Reports May 25, 2010 500 ± 4.5% 46% 44% 3% 6%
Rasmussen Reports June 21, 2010 500 ± 4.5% 46% 45% 3% 6%
Public Policy Polling June 26-27, 2010 638 ± 3.9% 45% 43% –– 12%
Rasmussen Reports July 13, 2010 750 ± 4.0% 46% 47% 2% 6%
University of Wisconsin, Madison July 15, 2010 500 ± 3.9% 33% 28% –– 44%
Magellan Strategies July 20, 2010 1,145 ± 2.9% 45% 43% 3.7% 8%
Rasmussen Reports July 27, 2010 500 ± 4.0% 46% 48% 2% 5%
Rasmussen Reports August 11, 2010 750 ± 4.0% 46% 47% 2% 5%
Rasmussen Reports August 24, 2010 750 ± 4.0% 46% 47% 1% 5%
Rasmussen Reports September 15, 2010 750 ± 4.0% 44% 51% 1% 4%
Public Policy Polling September 18-19, 2010 –– ± 3.8% 41% 52% –– 7%
CNN/Time/Opinion Research September 17-21, 2010 963 ± 3.0% 45% 51% 2% 2%
McClatchy/Marist September 26-28, 2010 806 ± 3.5% 45% 52% 1% 3%
Rasmussen Reports September 29, 2010 750 ± 4.0% 42% 54% 2% 2%
We the People September 29-Oct. 4, 2010 400 ± 5.0% 41% 49% –– ––
We the People/Ispos October 8, 2010 400 ± 5.0% 44% 51% –– ––
Rasmussen Reports October 11, 2010 750 ± 4.0% 45% 52% –– 2%
CNN/Time/Opinion Research October 8-12, 2010 1,506 ± 2.5% 44% 52% 1% ––
St. Norbert College/WPR October 12-15, 2010 402 ± 5.0% 47% 49% –– 4%
Rasmussen Reports October 25, 2010 750 ± 4.0% 46% 53% 0% 1%
We the People October 24-27, 2010 400 ± 5.0% 44% 48% –– 6%
Public Policy Polling October 26-28, 2010 1,372 ± 2.6% 44% 53% –– 3%
Marist College October 26-28, 2010 811 ± 4.5% 45% 52% 1% 2%

Poll source Date(s)
administered
Sample
size
Margin of
Error
Russ
Feingold
(D)
David
Westlake
(R)
Other Unde-
cided
Public Policy Polling (report) June 26-27, 2010 638 ± 3.9% 45% 38% -- 17%
Rasmussen Reports (report) June 21, 2010 500 ± 4.5% 47% 41% 4% 7%
Rasmussen Reports (report) May 25, 2010 500 ± 4.5% 47% 38% 7% 8%
Public Policy Polling
Public Policy Polling
Public Policy Polling is an American Democratic Party-affiliated polling firm based in Raleigh, North Carolina. PPP was founded in 2001 by businessman and Democratic pollster Dean Debnam, the firm's current president and chief executive officer...

 (report)
March 23, 2010 700 ± 3.7% 48% 31% 21%
Rasmussen Reports (report) March 16, 2010 500 ± 4.5% 51% 35% 5% 10%
Rasmussen Reports (report) February 17, 2010 500 ± 4.5% 47% 37% 6% 10%
Public Policy Polling (report) November 20-22, 2009 767 ± 3.5% 47% 32% 21%
Poll source Date(s)
administered
Sample
size
Margin of
Error
Russ
Feingold
(D)
Tommy
Thompson
(R)
Other Unde-
cided
Public Policy Polling
Public Policy Polling
Public Policy Polling is an American Democratic Party-affiliated polling firm based in Raleigh, North Carolina. PPP was founded in 2001 by businessman and Democratic pollster Dean Debnam, the firm's current president and chief executive officer...

 (report)
March 23, 2010 700 ± 3.7% 47% 44% 9%
Rasmussen Reports
Rasmussen Reports
Rasmussen Reports is an American media company that publishes and distributes information based on public opinion polling. Founded by pollster Scott Rasmussen in 2003, the company updates daily indexes including the President's job approval rating, and provides public opinion data, analysis, and...

 (report)
March 16, 2010 500 ± 4.5% 45% 47% 3% 4%
WPRI (report) March 9, 2010 600 ± 4.0% 39% 51% 9%
Rasmussen Reports (report) February 17, 2010 500 ± 4.5% 43% 48% 3% 5%
Rasmussen Reports (report) January 26, 2010 500 ± 4.5% 43% 47% 6% 4%
Public Policy Polling
Public Policy Polling
Public Policy Polling is an American Democratic Party-affiliated polling firm based in Raleigh, North Carolina. PPP was founded in 2001 by businessman and Democratic pollster Dean Debnam, the firm's current president and chief executive officer...

 (report)
November 20-22, 2009 767 ± 3.5% 50% 41% 10%
WPRI (report) September 27-29, 2009 700 ± 3.8% 39% 43% 18%
Poll source Date(s)
administered
Sample
size
Margin of
Error
Russ
Feingold
(D)
Terrence
Wall
(R)
Other Unde-
cided
Public Policy Polling
Public Policy Polling
Public Policy Polling is an American Democratic Party-affiliated polling firm based in Raleigh, North Carolina. PPP was founded in 2001 by businessman and Democratic pollster Dean Debnam, the firm's current president and chief executive officer...

 (report)
March 23, 2010 700 ± 3.7% 48% 34% 18%
Rasmussen Reports (report) March 16, 2010 500 ± 4.5% 49% 40% 3% 9%
WPRI (report) March 9, 2010 600 ± 4.0% 47% 32% 6% 7%
Rasmussen Reports (report) February 17, 2010 500 ± 4.5% 47% 39% 6% 7%
Public Policy Polling (report) November 20-22, 2009 767 ± 3.5% 48% 34% 19%


Fundraising

Through 12/31/2010
Candidate (Party) Net Receipts Disbursements Beginning Cash Latest Cash On Hand Debt
Russ Feingold (D) $13,947,563 $15,544,093 $2,516,119 $919,585 $0
Ron Johnson (R) $15,509,297 $15,316,651 $0 $192,646 $8,708,465
Source: Federal Election Commission

Results

External links


Official campaign websites
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