Urban Behavior
Encyclopedia
Founded in 1989 by Arif Noor, Urban Behavior is a unisex apparel retailer with 40 stores in Canada
which sells private label clothing mostly designed out of Los Angeles. Most of the fashions change depending on the current trends, but the focus is on club wear. The store is mostly popular with teens in the Greater Toronto Area
. Urban Behavior's target market are teenage to young adult consumers with focus on affordability. The Urban Behavior retail mix of company-branded fashion, casual clothing and accessories is geared toward both the male and female consumer.
In July 2008, CMT America Corporation, Urban Behavior's corporate parent in the United States, filed for Chapter 11 bankruptcy. Many of the US stores have subsequently been closed. The company has maintained its Canadian stores and continues a wholesale presence in the United States.
In June 2011, CMT Canada, Urban Behavior's corporate parent, filed a Notice of Intention to Make a Proposal (“NOI”) pursuant to the provisions of the Bankruptcy and Insolvency Act (BIA”). The NOI is a restructuring process was not a liquidation or Bankruptcy.
Approximately 24 of the existing 120 store locations across Canada were planned to be closed by August 31st.
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
which sells private label clothing mostly designed out of Los Angeles. Most of the fashions change depending on the current trends, but the focus is on club wear. The store is mostly popular with teens in the Greater Toronto Area
Greater Toronto Area
The Greater Toronto Area is the largest metropolitan area in Canada, with a 2006 census population of 5.5 million. The Greater Toronto Area is usually defined as the central city of Toronto, along with four regional municipalities surrounding it: Durham, Halton, Peel, and York...
. Urban Behavior's target market are teenage to young adult consumers with focus on affordability. The Urban Behavior retail mix of company-branded fashion, casual clothing and accessories is geared toward both the male and female consumer.
Operations
Urban Behavior has stores located all across Canada, Eastern United States, and the Middle East. All mall based stores operate as unisex locations. The outlet locations in Toronto are divided along male and female clothing lines.In July 2008, CMT America Corporation, Urban Behavior's corporate parent in the United States, filed for Chapter 11 bankruptcy. Many of the US stores have subsequently been closed. The company has maintained its Canadian stores and continues a wholesale presence in the United States.
In June 2011, CMT Canada, Urban Behavior's corporate parent, filed a Notice of Intention to Make a Proposal (“NOI”) pursuant to the provisions of the Bankruptcy and Insolvency Act (BIA”). The NOI is a restructuring process was not a liquidation or Bankruptcy.
Approximately 24 of the existing 120 store locations across Canada were planned to be closed by August 31st.