Valisere
Encyclopedia
Valisere is a lingerie
brand of the German underwear company Triumph International
.
glove
manufacturer ‘Grand Perrin’ in 1860, and launched the Valisere line in Grenoble
, France
in 1913.
Triumph International acquired the brand Valisere in 1991.
1913 – The brand Valisere goes into operation. The company is located near Val d'Isère
, a small town in the valley of Isère
in the southeast of France.
1919 - The company, focusing especially on the production of ladies and men’s underwear, sees the first lingerie collection (underskirt
s) born.
1921 – Vertical integration begins and the newly developed ladder-proof (run resistant) fabrics are used extensively for the production of ladies underwear.
1924 - Under the leadership of grandson Paul -Valérien Perrin, the company enjoys a long period of success reflected in an increase in capital from F3,000,000 to F6,000,000.
1935 - Subsidiaries are established in Brazil
and Morocco
1940 - François Clement, a nephew of Paul-Valérian Perrin, takes over the company leadership. He is facing dire supply
situations but despite all obstacles, he is able to keep the factory running during the difficult war years.
1941 - Licenses are- established in Belgium
, the Netherlands
and Sweden
1946 - The new fibre Nylon
is changing the hosiery
and underwear markets. The new technology is allows creation of style with more lace and embroidery
designs
1950 – Valisere is the largest employer in Grenoble
1959 - Valisere has 1500 employees and the company is awarded the ‘La Coupe d’Or du Bon gout Français.’
1961 - Paul Valérien Perrin dies and François Clement takes over the leadership of the company together with the with his brother Georges.
1975 - Turnover of F 200 million and 1200 employees in 9 factories in France
Unfortunately the following 14 years see a decline of the company and
1980 - The family company with 40 shareholder
s is finally sold to a finance
company
1982 - Back in the black. Business is improving and Dessous are in the spotlight again.
1987 - Valisere is acquired by Ovale, a textile
company from Roubaux
1991 - Triumph International AG acquires the brand Valisere
1993 – New brand logo
is created and new marketing
concepts target a more exclusive consumer group. Valisere exports exclusive, seductive French lingerie.
2005 - Introduction of the segment Valisere Tabu , a new line of daring design s for the distinct few.
2006 – Valisere goes global. The brand Pour Moi converted into Valisere to strengthen to global approach and to streamline the overall marketing strategy. Implementation of the ‘Berry’ walls at POS.
2009 - Valisere launches their Online Lingerie] Store
Lingerie
Lingerie are fashionable and possibly alluring undergarments.Lingerie usually incorporates one or more flexible, stretchy materials like Lycra, nylon , polyester, satin, lace, silk and sheer fabric which are not typically used in more functional, basic cotton undergarments.The term in the French...
brand of the German underwear company Triumph International
Triumph International
Triumph International is an international underwear manufacturer. Founded in Heubach, Württemberg, Germany 1886 by the two families Spiesshofer & Braun. The first foreign subsidiary was established in Zurzach, Switzerland which...
.
Valisere - The heritage
Auguste Perrin founded leatherLeather
Leather is a durable and flexible material created via the tanning of putrescible animal rawhide and skin, primarily cattlehide. It can be produced through different manufacturing processes, ranging from cottage industry to heavy industry.-Forms:...
glove
Glove
A glove is a garment covering the hand. Gloves have separate sheaths or openings for each finger and the thumb; if there is an opening but no covering sheath for each finger they are called "fingerless gloves". Fingerless gloves with one large opening rather than individual openings for each...
manufacturer ‘Grand Perrin’ in 1860, and launched the Valisere line in Grenoble
Grenoble
Grenoble is a city in southeastern France, at the foot of the French Alps where the river Drac joins the Isère. Located in the Rhône-Alpes region, Grenoble is the capital of the department of Isère...
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
in 1913.
Triumph International acquired the brand Valisere in 1991.
Valisere - The history
1860 - The company ‘ Le Grand Perrin’ is founded by Madame August Perrin and her sons Paul and Férréol1913 – The brand Valisere goes into operation. The company is located near Val d'Isère
Val d'Isère
Val d'Isère is a commune of the Tarentaise Valley, in the Savoie department in south-eastern France. It lies from the border with Italy. It is on the border of the Vanoise National Park created in 1963. The Face de Bellevarde was the scene of the men's downhill race as part of the 1992 Winter...
, a small town in the valley of Isère
Isère
Isère is a department in the Rhône-Alpes region in the east of France named after the river Isère.- History :Isère is one of the original 83 departments created during the French Revolution on March 4, 1790. It was created from part of the former province of Dauphiné...
in the southeast of France.
1919 - The company, focusing especially on the production of ladies and men’s underwear, sees the first lingerie collection (underskirt
Underskirt
Underskirt may refer to the following:* Half slip, a modern undergarment worn by women beneath a dress or skirt to help it hang smoothly* Petticoat, an undergarment to be worn by women under a skirt, dress or sari...
s) born.
1921 – Vertical integration begins and the newly developed ladder-proof (run resistant) fabrics are used extensively for the production of ladies underwear.
1924 - Under the leadership of grandson Paul -Valérien Perrin, the company enjoys a long period of success reflected in an increase in capital from F3,000,000 to F6,000,000.
1935 - Subsidiaries are established in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
and Morocco
Morocco
Morocco , officially the Kingdom of Morocco , is a country located in North Africa. It has a population of more than 32 million and an area of 710,850 km², and also primarily administers the disputed region of the Western Sahara...
1940 - François Clement, a nephew of Paul-Valérian Perrin, takes over the company leadership. He is facing dire supply
Supply (economics)
In economics, supply is the amount of some product producers are willing and able to sell at a given price all other factors being held constant. Usually, supply is plotted as a supply curve showing the relationship of price to the amount of product businesses are willing to sell.In economics the...
situations but despite all obstacles, he is able to keep the factory running during the difficult war years.
1941 - Licenses are- established in Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
, the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
and Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
1946 - The new fibre Nylon
Nylon
Nylon is a generic designation for a family of synthetic polymers known generically as polyamides, first produced on February 28, 1935, by Wallace Carothers at DuPont's research facility at the DuPont Experimental Station...
is changing the hosiery
Hosiery
Hosiery, also referred to as legwear, describes garments worn directly on the feet and legs. The term originated as the collective term for products of which a maker or seller is termed a hosier; and those products are also known generically as hose...
and underwear markets. The new technology is allows creation of style with more lace and embroidery
Embroidery
Embroidery is the art or handicraft of decorating fabric or other materials with needle and thread or yarn. Embroidery may also incorporate other materials such as metal strips, pearls, beads, quills, and sequins....
designs
1950 – Valisere is the largest employer in Grenoble
1959 - Valisere has 1500 employees and the company is awarded the ‘La Coupe d’Or du Bon gout Français.’
1961 - Paul Valérien Perrin dies and François Clement takes over the leadership of the company together with the with his brother Georges.
1975 - Turnover of F 200 million and 1200 employees in 9 factories in France
Unfortunately the following 14 years see a decline of the company and
1980 - The family company with 40 shareholder
Shareholder
A shareholder or stockholder is an individual or institution that legally owns one or more shares of stock in a public or private corporation. Shareholders own the stock, but not the corporation itself ....
s is finally sold to a finance
Finance
"Finance" is often defined simply as the management of money or “funds” management Modern finance, however, is a family of business activity that includes the origination, marketing, and management of cash and money surrogates through a variety of capital accounts, instruments, and markets created...
company
1982 - Back in the black. Business is improving and Dessous are in the spotlight again.
1987 - Valisere is acquired by Ovale, a textile
Textile
A textile or cloth is a flexible woven material consisting of a network of natural or artificial fibres often referred to as thread or yarn. Yarn is produced by spinning raw fibres of wool, flax, cotton, or other material to produce long strands...
company from Roubaux
1991 - Triumph International AG acquires the brand Valisere
1993 – New brand logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
is created and new marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
concepts target a more exclusive consumer group. Valisere exports exclusive, seductive French lingerie.
2005 - Introduction of the segment Valisere Tabu , a new line of daring design s for the distinct few.
2006 – Valisere goes global. The brand Pour Moi converted into Valisere to strengthen to global approach and to streamline the overall marketing strategy. Implementation of the ‘Berry’ walls at POS.
2009 - Valisere launches their Online Lingerie] Store