Video clip - AbsoluteAstronomy.com

Video clips are short clips

Media clip

A media clip is a short segment of media, either an audio clip or a video clip.Media clips may be promotional in nature, as with movie clips. For example, to promote upcoming movies, many actors are accompanied by movie clips on their circuits. Additionally, media clips may be raw materials of...

of video

Video

Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.- History :...

, usually part of a longer recording. The term is also more loosely used to mean any short video less than the length of a traditional television program

Television program

A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...

On the Internet

With the spread of Internet global accessing(fastest Internet broadband connection of TCP

Transmission Control Protocol

The Transmission Control Protocol is one of the core protocols of the Internet Protocol Suite. TCP is one of the two original components of the suite, complementing the Internet Protocol , and therefore the entire suite is commonly referred to as TCP/IP...

with accumulator cables and semi fast connection), video clips have become very popular online. there were tens of millions of video clips available online, with new website

Website

A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

s springing up focusing entirely on offering free video clips to users and many established and corporate sites adding video clip content to their websites. With the spread of broadband Internet access, video clips have become very popular online. Whereas most of this content is non-exclusive and available on competing sites, some companies produce all their own videos and do not rely on the work of outside companies or amateurs.
While some video clips are taken from established media sources, community or individual-produced clips are becoming more common. Some individuals host their created works on vlogs, which are video blogs.

The use of Internet video is growing very fast. Between March and July of 2006, YouTube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

grew from 30 to 100 million views of videos per day. More recent developments includes the BBC

BBC

The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

's iPlayer, which was released for open beta testing in July 2007.

Clip culture

The widespread popularity of video clips, with the aid of new distribution channels, has evolved into 'clip culture'. It is compared to 'lean-back' experience of seeing traditional movies, refers to the Internet activity of sharing and viewing a short video, mostly less than 15 minutes. The culture began with the development of broadband Internet service, and has seen a boom since 2005 when websites for uploading clips emerged on the market, including Shockinghumor, YouTube, Google Video, MSN Video and Yahoo! Video.

Such video clips often show moments of significance, humour, oddity, or prodigy performance. Sources for video clips include news, movies, music video and amateur video shot. In addition to clips recorded by high-quality camcorder

Camcorder

A camcorder is an electronic device that combines a video camera and a video recorder into one unit. Equipment manufacturers do not seem to have strict guidelines for the term usage...

s, it has become more common to produce clips with digital camera

Digital camera

A digital camera is a camera that takes video or still photographs, or both, digitally by recording images via an electronic image sensor. It is the main device used in the field of digital photography...

s, webcam

Webcam

A webcam is a video camera that feeds its images in real time to a computer or computer network, often via USB, ethernet, or Wi-Fi.Their most popular use is the establishment of video links, permitting computers to act as videophones or videoconference stations. This common use as a video camera...

s, and mobile phone

Mobile phone

A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

Advertising

Online video advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

is emerging as a powerful platform to deliver an impactful, interactive and highly targeted message. With online entertainment powerhouses such as Hulu

Hulu

Hulu is a website and over-the-top subscription service offering ad-supported on-demand streaming video of TV shows, movies, webisodes and other new media, trailers, clips, and behind-the-scenes footage from NBC, Fox, ABC, and Obstacle on October 20th 2011 Nickelodeon and CBS and many other...

, YouTube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

and major U.S. television network

Television network

A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay TV providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small...

sites (ABC

American Broadcasting Company

The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

, NBC

NBC

The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

, CBS

CBS

CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

) delivering high-quality television program

Television program

ming content free of charge, online video entertainment is rising in popularity amongst all consumer segments.

With consumer attention came advertisers. MAGNA estimated that online video advertisement spending will approach nearly US$700 million in 2008, a 32% increase from 2008 As businesses seek to tighten budgetary allocations, online video is a highly measurable and results-driven delivery platform. Additionally, Pro-Ams are raising the bar on digital video content—enticing advertisers to align their brands with quality content at a reduce rate (as compared with major networks).

Rise of amateurs

Unlike traditional movies largely dominated by studios, clip movies are overwhelmingly supplied by amateurs. In May 2006, The Economist

The Economist

The Economist is an English-language weekly news and international affairs publication owned by The Economist Newspaper Ltd. and edited in offices in the City of Westminster, London, England. Continuous publication began under founder James Wilson in September 1843...

reported that 90% of clips on YouTube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

came from amateurs, a few of whom are young comedians. It, in effect, also brought amateur talents. In 2005, two Chinese students Huang Yixin and Wei Wei, now dubbed as "Back Dorm Boys

Back Dorm Boys

The Back Dorm Boys is a Chinese duo who gained fame for their lip sync videos to songs by the Backstreet Boys and other pop stars. Their videos, captured on a low quality Web cam in their college dorm room, have been viewed by Internet users within China and around the world. Many of their videos...

" showed their talent in lip-synching in a song of the Backstreet Boys, with their self-conscious grimaces in a video uploaded to some clip websites, became quickly renown. Not only did they appear on television shows, concerts, but were also granted a contract by a media company in Beijing

Beijing

Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

for lip-syncing for cash.

An earlier celebrity

Celebrity

A celebrity, also referred to as a celeb in popular culture, is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media...

was David Elsewhere

David Elsewhere

David "Elsewhere" Bernal is an illusionary dancer from Santa Ana, California. His mother is Peruvian, and his father from New Mexico...

, a talent at popping

Popping

Popping is a street dance and one of the original funk styles that came from California during the 1960s-70s. It is based on the technique of quickly contracting and relaxing muscles to cause a jerk in the dancer's body, referred to as a pop or a hit...

and liquiding. His performance to Kraftwerk

Kraftwerk

Kraftwerk is an influential electronic music band from Düsseldorf, Germany. The group was formed by Ralf Hütter and Florian Schneider in 1970, and was fronted by them until Schneider's departure in 2008...

's song Expo 2000

Expo 2000 (song)

"Expo 2000" is a song by Kraftwerk. It was originally an a cappella jingle commissioned for the Hannover Expo 2000 convention in Germany, which was subsequently developed into longer pieces with music and additional lyrics....

at the Kollaboration talent show

Kollaboration (talent show)

Kollaboration is an annual talent show created by a small group of professional young Asian American and Asian Canadian volunteers.-History:...

in 2001 was widely viewed on the Internet, leading later to his being hired for TV commercials and music video

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

s. Not only have video clips submerged into the world of TV commercials and music videos but it is now also a popular form of entertainment and a hobby for people called "Vloggers" (video blog creators). Many professional video bloggers such as Communitychannel and iJustine can be found on YouTube; additionally many notable amateur video bloggers have also emerged.

Citizen journalism

Citizen journalism is the concept of members of the public "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information," according to the seminal 2003 report We Media: How Audiences are Shaping the Future of News and Information...

video reporting dates back as early as the development of camcorder

Camcorder

A camcorder is an electronic device that combines a video camera and a video recorder into one unit. Equipment manufacturers do not seem to have strict guidelines for the term usage...

s, but all videos were screened by the local media outlets of the time, until its spread has been aided by free upload websites in which censorship

Censorship

thumb|[[Book burning]] following the [[1973 Chilean coup d'état|1973 coup]] that installed the [[Military government of Chile |Pinochet regime]] in Chile...

is limited to make a vast amount of videos available to anyone who wants it. Scenes rarely broadcast on television

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

, and many first-witnessed scenes have since become publicly available.

Notably, in December 2004, tourist videos of the Indian Ocean earthquake and tsunami

2004 Indian Ocean earthquake

The 2004 Indian Ocean earthquake was an undersea megathrust earthquake that occurred at 00:58:53 UTC on Sunday, December 26, 2004, with an epicentre off the west coast of Sumatra, Indonesia. The quake itself is known by the scientific community as the Sumatra-Andaman earthquake...

offered worldwide audiences the first scenes of the disaster. In December 2003, videos in Hong Kong

Hong Kong

Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

showing the bully in De La Salle School outraged the public and raised a wide concern on school violence that led to the arrest of 11 students.

Vlog

From late 2005 to early 2006, a new form of blogging emerged called a vlog

Vlog

Video blogging, sometimes shortened to vlogging or vidding or vidblogging is a form of blogging for which the medium is video, and is a form of Web television. Entries often combine embedded video or a video link with supporting text, images, and other metadata. Entries can be recorded in one take...

. It is a blog

Blog

A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...

that takes video as the primary content, often accompanied by supporting text, image, and additional metadata

Metadata

The term metadata is an ambiguous term which is used for two fundamentally different concepts . Although the expression "data about data" is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at...

to provide context. Su Li Walker, an analyst with the Yankee Group, said that like blogs, which have become an extension of traditional media, video blogs will be a supplement to traditional broadcasting.

Convergence with traditional media

The potential markets of video clips has caught the attention of traditional movie studio

Movie studio

A movie studio is a term used to describe a major entertainment company or production company that has its own privately owned studio facility or facilities that are used to film movies...

s. In 2006, the producers of Lucky Number Slevin
Lucky Number Slevin
Lucky Number Slevin, renamed for the German/USA DVDs as Lucky # Slevin , is a 2006 crime thriller film written by Jason Smilovic, directed by Paul McGuigan and starring Josh Hartnett, Bruce Willis, Morgan Freeman, Ben Kingsley, Stanley Tucci, and Lucy Liu...

, a film with Morgan Freeman

Morgan Freeman

Morgan Freeman is an American actor, film director, aviator and narrator. He is noted for his reserved demeanor and authoritative speaking voice. Freeman has received Academy Award nominations for his performances in Street Smart, Driving Miss Daisy, The Shawshank Redemption and Invictus and won...

, Lucy Liu

Lucy Liu

Lucy Alexis Liu is an American actress and film producer. She became known for playing the role of the vicious and ill-mannered Ling Woo in the television series Ally McBeal , and has also appeared in several Hollywood films including Charlie's Angels, Chicago, Kill Bill, and Kung Fu Panda.-Early...

and Bruce Willis

Bruce Willis

Walter Bruce Willis , better known as Bruce Willis, is an American actor, producer, and musician. His career began in television in the 1980s and has continued both in television and film since, including comedic, dramatic, and action roles...

, made an 8-minute clip for YouTube. Celebrity in traditional media has proven to confer bigger popularity in clip culture.

The emerging potential for success in web video has caught the eye of some of the top entertainment executives in America, including former Disney executive and current head of the Tornante Company, Michael Eisner. Eisner's Vuguru subdivision of Tornante partnered with Canadian media conglomerate Rogers Media

Rogers Media

Rogers Media Inc is a subsidiary of Rogers Communications Inc., which owns Canada's largest publishing company, Rogers Publishing Limited, which has more than 70 consumer and business publications. Rogers Media Inc...

on October 26, 2009, securing plans to produce upwards of 30 new web shows a year. Rogers Media will help fund and distribute Vuguru's upcoming productions, thereby solidifying a direct connection between old and new media.

Cyril Takayama

Cyril Takayama

Cyril Takayama is an American-Japanese illusionist of Japanese and French descent. He is perhaps best known for his magic performances around Japan.-Early life:...

, a Japanese-European magician, became famous by showing his theandric skills in Japanese TV magic show in 2004. His fame was achieved only in Japan and the international magicians' culture, until his video clips were later spread across the Internet.

Video blog

A video blog, sometimes shortened to vlog is a blog

Blog

that comprises video

Video

Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.- History :...

. Regular entries are typically presented in reverse chronological order and often combine embedded video or a video link with supporting text, images, and other metadata

Metadata

Web video presenters

2009 saw an increase in the number of corporate e-presenters using green screen technology in an attempt to direct user traffic to profitable areas of web sites, e.g.; a user logs on to a web site and an e-presenter appears, giving fast, concise information and directing users to visit customer testimonials pages, special offers or incentives to either buy or enquire online. Adding such human touches gives users confidence in the web site and company, increasing their trust in their brand and turns visits into inquiries.

Use of corporate web videos

Corporations have begun to understand the value Web video can bring to their organizations both in terms of effectively communicating with people and in terms of driving traffic their sites. According to one article, the most common types of corporate Web video are:

1. Customer Testimonials

2. Video Success Stories

3. Video Case Studies

4. Man-On-the-Street Interviews/Market Research

5. Product Presentations/Video Brochures

6. Product Demonstrations

7. Product Reviews

8. Corporate Overviews

9. Presentations, Trade Shows and Events

10. Facilities Tours

11. Training and support videos

12. Commercials and Infomercials

On the Internet

Clip culture

Advertising

Rise of amateurs

Citizen journalism

Vlog

Convergence with traditional media

Video blog

Web video presenters

Use of corporate web videos

See also

Further reading