Video magazine
Encyclopedia
Video magazines are a series of online videos that follow the print magazine format in which the reader/viewer consumes an issue on a periodic basis. They are primarily used as a marketing tool in which a company engages their online database with interview-style informational video. Century 21 Realty Group in Indianapolis, IN first used the format in April 2006. It is also used as a way to categorize numerous videos hosted on a website so that viewers can easily subscribe to one type of video.
or ezine because they are delivered in a video format and are consumed through viewing online rather than reading online material.
) depending on the storyline. Sponsoring companies donate or pay full fees for a video magazine because they support the company or cause profiled in the video or desire ability to associate their brand or product with the message. Websites devoted to hosting videos in a categorized "magazine" format make money through advertising space in videos or on their website in areas that surround the videos.
Format
A video magazine is published on a regulated basis (weekly, biweekly, monthly). It may adhere to a certain topic or can include various topics throughout the series. Sites that host a large amount of videos and categorize them also refer to them as video magazines because they distribute only videos of one topic on an ongoing basis . The video magazine in the corporate setting acts as a newsletter and can accompany an email marketing campaign. It can also be used as a form of video blogging (vlogging).Distinctive Properties
Video magazines differ from traditional online magazineOnline magazine
An online magazine shares some features with a blog and also with online newspapers, but can usually be distinguished by its approach to editorial control...
or ezine because they are delivered in a video format and are consumed through viewing online rather than reading online material.
Delivery
As of July 2007, a majority (57%) of online users view online videos according to a study conducted by Pew Internet & American Life Project, “Online Video”. Companies began to develop online video advertising, such as online video magazines, in response to the popularity of Internet video. Video magazines require website framework development that involves some type of online flash video player in order for the video to be delivered to an audience through the website.Business Model
Companies using the video magazine as marketing material pay for its development and distribution. The video magazine is free to online viewers. Sponsors may also pay for the video magazine. The sponsor(s) have their name, brand, or product(s) featured in the video (see product placementProduct placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the...
) depending on the storyline. Sponsoring companies donate or pay full fees for a video magazine because they support the company or cause profiled in the video or desire ability to associate their brand or product with the message. Websites devoted to hosting videos in a categorized "magazine" format make money through advertising space in videos or on their website in areas that surround the videos.
History
With the spread of broadband Internet access, video clips have become very popular online. By mid 2006 there were tens of millions of video clips available online, with new websites springing up focusing entirely on offering free video clips to users and many established and corporate sites adding video clip content to their websites. As online video became more popular and available due to online sites such as [YouTube], corporate entities began using online video as a way to market their company. The video magazine concept was introduced as a new way to authentically market products, people, or ideas through storytelling. Some companies develop and distribute their own online video magazines such as Momentum Video and Light Sport & Ultralight Aircraft Parts. There are also sites created solely for online video magazines. Of these, South Jersey Video Magazine, about South Jersey and The Bboxlady Video Magazine, targeting rural Texas, are both geographical in nature. Another popular addition to the art is the Coffee Video Magazine. Cantaloupe TV began in 2005 in order to produce online video magazines.See also
- Video clipVideo clipVideo clips are short clips of video, usually part of a longer recording. The term is also more loosely used to mean any short video less than the length of a traditional television program.- On the Internet :...
- Media clipMedia clipA media clip is a short segment of media, either an audio clip or a video clip.Media clips may be promotional in nature, as with movie clips. For example, to promote upcoming movies, many actors are accompanied by movie clips on their circuits. Additionally, media clips may be raw materials of...
- Online MagazineOnline magazineAn online magazine shares some features with a blog and also with online newspapers, but can usually be distinguished by its approach to editorial control...
- Ezine
- History of the InternetHistory of the InternetThe history of the Internet starts in the 1950s and 1960s with the development of computers. This began with point-to-point communication between mainframe computers and terminals, expanded to point-to-point connections between computers and then early research into packet switching...
- Video sharingVideo sharingVideo hosting services refers to websites or software where users can distribute their video clips. Other sites such as file hosting services image hosting services and social network services might support video sharing as an enhancement to their primary mission, but in general, they are not...
- List of Internet phenomena
- Viral VideoViral videoA viral video is one that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email...
- VlogVlogVideo blogging, sometimes shortened to vlogging or vidding or vidblogging is a form of blogging for which the medium is video, and is a form of Web television. Entries often combine embedded video or a video link with supporting text, images, and other metadata. Entries can be recorded in one take...
- 2006