Vin Mariani
Encyclopedia
Circa
Circa , usually abbreviated c. or ca. , means "approximately" in the English language, usually referring to a date...
1863 by Angelo Mariani, a French chemist who became intrigued with coca
Coca
Coca, Erythroxylum coca, is a plant in the family Erythroxylaceae, native to western South America. The plant plays a significant role in many traditional Andean cultures...
and its economic potential after reading Paolo Mantegazza
Paolo Mantegazza
Paolo Mantegazza was a prominent Italian neurologist, physiologist and anthropologist, noted for his experimental investigation of coca leaves into its effects on the human psyche. He was also an author of fiction.-Life:...
’s paper on coca's effects. In 1863, Mariani started marketing a wine called Vin Tonique Mariani (à la Coca du Pérou) which was made from Bordeaux wine
Bordeaux wine
A Bordeaux wine is any wine produced in the Bordeaux region of France. Average vintages produce over 700 million bottles of Bordeaux wine, ranging from large quantities of everyday table wine, to some of the most expensive and prestigious wines in the world...
treated with coca leaves.
The ethanol
Ethanol
Ethanol, also called ethyl alcohol, pure alcohol, grain alcohol, or drinking alcohol, is a volatile, flammable, colorless liquid. It is a psychoactive drug and one of the oldest recreational drugs. Best known as the type of alcohol found in alcoholic beverages, it is also used in thermometers, as a...
in the wine acted as a solvent and extracted the cocaine
Cocaine
Cocaine is a crystalline tropane alkaloid that is obtained from the leaves of the coca plant. The name comes from "coca" in addition to the alkaloid suffix -ine, forming cocaine. It is a stimulant of the central nervous system, an appetite suppressant, and a topical anesthetic...
from the coca leaves, altering the drink’s effect. It originally contained 6 mg of cocaine per fluid ounce
Fluid ounce
A fluid ounce is a unit of volume equal to about 28.4 mL in the imperial system or about 29.6 mL in the US system. The fluid ounce is distinct from the ounce, which measures mass...
of wine, but Vin Mariani which was to be exported contained 7.2 mg per ounce in order to compete with the higher cocaine content of similar drinks in the United States. Ads for Vin Mariani claimed that it would restore health, strength, energy, and vitality.
Popularity
Victoria of the United Kingdom
Victoria was the monarch of the United Kingdom of Great Britain and Ireland from 20 June 1837 until her death. From 1 May 1876, she used the additional title of Empress of India....
of Great Britain and Ireland
United Kingdom of Great Britain and Ireland
The United Kingdom of Great Britain and Ireland was the formal name of the United Kingdom during the period when what is now the Republic of Ireland formed a part of it....
. Pope Leo XIII
Pope Leo XIII
Pope Leo XIII , born Vincenzo Gioacchino Raffaele Luigi Pecci to an Italian comital family, was the 256th Pope of the Roman Catholic Church, reigning from 1878 to 1903...
and later Pope Saint Pius X
Pope Pius X
Pope Saint Pius X , born Giuseppe Melchiorre Sarto, was the 257th Pope of the Catholic Church, serving from 1903 to 1914. He was the first pope since Pope Pius V to be canonized. Pius X rejected modernist interpretations of Catholic doctrine, promoting traditional devotional practices and orthodox...
were both Vin Mariani drinkers. Pope Leo awarded a Vatican
Vatican City
Vatican City , or Vatican City State, in Italian officially Stato della Città del Vaticano , which translates literally as State of the City of the Vatican, is a landlocked sovereign city-state whose territory consists of a walled enclave within the city of Rome, Italy. It has an area of...
gold medal to the wine, and also appeared on a poster endorsing it.
Thomas Edison
Thomas Edison
Thomas Alva Edison was an American inventor and businessman. He developed many devices that greatly influenced life around the world, including the phonograph, the motion picture camera, and a long-lasting, practical electric light bulb. In addition, he created the world’s first industrial...
also endorsed the wine, claiming it helped him stay awake for longer hours. Ulysses S. Grant
Ulysses S. Grant
Ulysses S. Grant was the 18th President of the United States as well as military commander during the Civil War and post-war Reconstruction periods. Under Grant's command, the Union Army defeated the Confederate military and ended the Confederate States of America...
was also a fan of the wine, which he began drinking while writing his memoirs towards the end of his life.
Competition
This tonic evidently inspired John S. Pemberton's 1885 coca wine drink recipe called Pemberton's French Wine CocaPemberton's French Wine Coca
Pemberton's French Wine Coca was a coca wine created by the druggist John Stith Pemberton, the inventor of Coca-Cola.It was an alcoholic beverage, mixed with coca, kola nut and damiana....
. Later that year, when Atlanta and Fulton County
Fulton County, Georgia
Fulton County is a county located in the U.S. state of Georgia. Its county seat is Atlanta, the state capital since 1868 and the principal county of the Atlanta metropolitan area...
passed prohibition
Prohibition
Prohibition of alcohol, often referred to simply as prohibition, is the practice of prohibiting the manufacture, transportation, import, export, sale, and consumption of alcohol and alcoholic beverages. The term can also apply to the periods in the histories of the countries during which the...
legislation, Pemberton responded by developing a carbonated, non-alcoholic version of his French Wine Coca. The beverage was named Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
because the stimulant
Stimulant
Stimulants are psychoactive drugs which induce temporary improvements in either mental or physical function or both. Examples of these kinds of effects may include enhanced alertness, wakefulness, and locomotion, among others...
s mixed in the beverage were coca
Coca
Coca, Erythroxylum coca, is a plant in the family Erythroxylaceae, native to western South America. The plant plays a significant role in many traditional Andean cultures...
leaves
Leaf
A leaf is an organ of a vascular plant, as defined in botanical terms, and in particular in plant morphology. Foliage is a mass noun that refers to leaves as a feature of plants....
from South America
South America
South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...
and kola nut
Kola nut
Kola Nut is the nut of the kola tree, a genus of trees native to the tropical rainforests of Africa, classified in the family Malvaceae, subfamily Sterculioideae . It is related to the South American genus Theobroma, or cocoa...
s, the beverage's source of caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
.