Vinacafe
Encyclopedia
Vinacafe is a Vietnam
Vietnam
Vietnam – sometimes spelled Viet Nam , officially the Socialist Republic of Vietnam – is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by China to the north, Laos to the northwest, Cambodia to the southwest, and the South China Sea –...

-based company involved in the production, processing and distribution of coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...

 and instant cereal mix
Porridge
Porridge is a dish made by boiling oats or other cereal meals in water, milk, or both. It is usually served hot in a bowl or dish...

. It is an affiliate of the Vietnam National Coffee Corporation (abbreviated "Vinacafe"), a Hanoi
Hanoi
Hanoi , is the capital of Vietnam and the country's second largest city. Its population in 2009 was estimated at 2.6 million for urban districts, 6.5 million for the metropolitan jurisdiction. From 1010 until 1802, it was the most important political centre of Vietnam...

-based, state-owned corporation under the Ministry of Agriculture and the Food Industry, which deals in the production, processing, export, and import of coffee. Established in 1969 at the Coronel Coffee Plant in Biên Hòa
Bien Hoa
Biên Hòa is a city in Dong Nai province, Vietnam, about east of Ho Chi Minh City , to which Bien Hoa is linked by Vietnam Highway 1.- Demographics :In 1989 the estimated population was over 300,000. In 2005, the population wss 541,495...

, Đồng Nai Province by French
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 engineer Marcel Coronel, the company was handed over to the state when Coronel and his family left Vietnam at the close of the Vietnam War
Vietnam War
The Vietnam War was a Cold War-era military conflict that occurred in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. This war followed the First Indochina War and was fought between North Vietnam, supported by its communist allies, and the government of...

. The plant successfully processed its first batches of instant coffee in 1977. The Vinacafé brand was established in 1983, and the company became a joint stock company
Joint stock company
A joint-stock company is a type of corporation or partnership involving two or more individuals that own shares of stock in the company...

 in December 2004.. Its coffee products have been awarded the title of "Highest Quality Vietnamese Product" since 1995. The company's director is Mr.Phạm Quang Vũ.

History

The Coronel Coffee Plant was established in 1969 by French
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 engineer Marcel Coronel, with the aim of providing inexpensive coffee for export to France. When Coronel left Vietnam in 1975, the Provisional Revolutionary Government took over management of the plant. Two years later, in 1977, the plant successfully processed its first batches of instant coffee. Vietnam's entry into Comecon
Comecon
The Council for Mutual Economic Assistance , 1949–1991, was an economic organisation under hegemony of Soviet Union comprising the countries of the Eastern Bloc along with a number of communist states elsewhere in the world...

 in 1978 allowed Vinacafé to begin exporting coffee to the Soviet Union and other Soviet Bloc states. The Vinacafé brand was established in 1983. After the disbanding of Comecon in 1991, Vinacafé's focus returned to the domestic market, and new export markets were explored. Vinacafé's successful "3-in-1" line of instant coffee was introduced in 1993, and has been registered in 60 countries worldwide. In 1995, the Vietnam National Coffee Corporation was created by government decree, grouping together a large number of smaller corporations—including the Bien Hoa Coffee plant and around 49 other coffee plantations. Based in Hanoi
Hanoi
Hanoi , is the capital of Vietnam and the country's second largest city. Its population in 2009 was estimated at 2.6 million for urban districts, 6.5 million for the metropolitan jurisdiction. From 1010 until 1802, it was the most important political centre of Vietnam...

, this state-owned parent corporation operates under the Ministry of Agriculture and the Food Industry, dealing in the production, processing, export, and import of coffee, as well as many other products related to agriculture such as food and industrial crops, seafood, machine parts, and so on. Vinacafé Bien Hoa became a joint stock company
Joint stock company
A joint-stock company is a type of corporation or partnership involving two or more individuals that own shares of stock in the company...

 in December 2004.. As of 2005, Vinacafe's share of the domestic instant coffee market was 50%, edging out Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

's share of 33%.

Products

The company is mainly known for its Vinacafé brand of coffee products, including both ground coffee suitable for filters
Coffee filter
A coffee filter is a coffee-brewing utensil, usually made of disposable paper. A stainless steel filter is used to prepare Indian filter coffee, the form of coffee common in India....

 and instant coffee
Instant coffee
Instant coffee, also called soluble coffee and coffee powder, is a beverage derived from brewed coffee beans. Instant coffee is commercially prepared by either freeze-drying or spray drying, after which it can be rehydrated...

. Vinacafé's "3-in-1" line of instant coffee, which approximates the taste of Vietnamese cà phê sữa by combining coffee with non-dairy creamer
Non-dairy creamer
Non-dairy creamers are liquid or granular substances intended to substitute for milk or cream as an additive to coffee or other beverages. They do not contain lactose and therefore are commonly described as not being dairy products...

 and sugar in a single packet, has been quite successful in both domestically and internationally. "3-in-1" is a registered brand in 60 countries throughout the world. Its coffee products have been awarded the title of "Highest Quality Vietnamese Product" since 1995.

Production and facilities

The original Coronel Coffee Plant in Biên Hòa
Bien Hoa
Biên Hòa is a city in Dong Nai province, Vietnam, about east of Ho Chi Minh City , to which Bien Hoa is linked by Vietnam Highway 1.- Demographics :In 1989 the estimated population was over 300,000. In 2005, the population wss 541,495...

, Đồng Nai Province, was designed for an output of 80 tons of instant coffee per year. To meet growing domestic and international demand, a second processing plant was built, coming into operation in 2000. This second plant has a designed capacity of 800 tons of instant coffee per year. A third processing plant, based in the town of Long Thanh
Long Thanh Town
Long Thanh Town is a town and township in Long Thanh District, Dong Nai Province, southern Vietnam, 70 km northwest of Vung Tau, 20 km southwest of Bien Hoa...

, Đồng Nai Province is expected to begin operation in 2012. This new plant, with an expected output of 3,200 tons of instant coffee per year, followed an investment of USD
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....

26 million; up to 70% of the production will go for export.
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