WBCK-FM
Encyclopedia
WBCK-FM is a radio station in Battle Creek, Michigan
, United States
, owned by Cumulus Broadcasting. It broadcasts in the FM radio band at 95.3 kHz and has a news/talk format.
With a ERP of 3000 Watts, 95.3 could be reached as far west as Kalamazoo and was Changed to a Top-40 station as WMKG then would switch to WMJC as "Magic 95". The ratings would prove the best of this Frequency has seen. Top-40 Powerhouse WKFR was dominant mostly due it's Signal on 103.3 FM which would reach as Far as Jackson to Benton Harbor. In the late 1990 the station would began to take a more Rhythmic sound similar to WGRD was in the 90s. Capstar would introduce the station as "B95" WBXX.
As WBXX "B95", 95.3 FM was a very popular CHR
/Top 40 station in the late 1980s and early 1990s. Despite the station's high ratings (especially with younger listeners), B95 was unsuccessful in terms of revenue because it played hip-hop and rap music that was unpopular with local advertisers. This led the station to change format to oldies
and later adult contemporary; the latter format now continues on 104.9 FM
.
The sale of the Battle Creek Radio Group from Clear Channel Communications
has been completed. 95.3 WBXX began to simulcast with AM 930 WBCK-AM (now Country 93 with a classic country format) and WBXX 95.3 FM began broadcasting on 104.9 (formerly WRCC
). 95.3 FM became the permanent home of WBCK's news/talk format.
On March 21, 2008 AM 930 and FM 95.3 stopped the simulcast between both stations, while AM 930 began airing a classic country station as Country 93.
Battle Creek, Michigan
Battle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, at the confluence of the Kalamazoo and Battle Creek Rivers. It is the principal city of the Battle Creek, Michigan Metropolitan Statistical Area , which encompasses all of Calhoun county...
, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, owned by Cumulus Broadcasting. It broadcasts in the FM radio band at 95.3 kHz and has a news/talk format.
History
95.3 FM signed on in 1986 with the Calls WDFP, the owner was Donald F. Price, the format was either Rock or Adult Contemporary. In 1988 the Station would be sold to Captsar Broadcasting.With a ERP of 3000 Watts, 95.3 could be reached as far west as Kalamazoo and was Changed to a Top-40 station as WMKG then would switch to WMJC as "Magic 95". The ratings would prove the best of this Frequency has seen. Top-40 Powerhouse WKFR was dominant mostly due it's Signal on 103.3 FM which would reach as Far as Jackson to Benton Harbor. In the late 1990 the station would began to take a more Rhythmic sound similar to WGRD was in the 90s. Capstar would introduce the station as "B95" WBXX.
As WBXX "B95", 95.3 FM was a very popular CHR
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
/Top 40 station in the late 1980s and early 1990s. Despite the station's high ratings (especially with younger listeners), B95 was unsuccessful in terms of revenue because it played hip-hop and rap music that was unpopular with local advertisers. This led the station to change format to oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
and later adult contemporary; the latter format now continues on 104.9 FM
WBXX (FM)
WBXX is a radio station in Battle Creek, Michigan that broadcasts at 104.9 MHz. WBXX broadcasts an adult contemporary format and is now known as "Mix 104-9" after dropping its "Battle Creek's favorite at-work listening station" slogan sometime in December 2007....
.
The sale of the Battle Creek Radio Group from Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
has been completed. 95.3 WBXX began to simulcast with AM 930 WBCK-AM (now Country 93 with a classic country format) and WBXX 95.3 FM began broadcasting on 104.9 (formerly WRCC
WRCC
WRCC was a radio station broadcasting a southern gospel format. Licensed to Dibrell, Tennessee....
). 95.3 FM became the permanent home of WBCK's news/talk format.
On March 21, 2008 AM 930 and FM 95.3 stopped the simulcast between both stations, while AM 930 began airing a classic country station as Country 93.