WBXX (FM)
Encyclopedia
WBXX is a radio station
in Battle Creek, Michigan
that broadcasts at 104.9 MHz. WBXX broadcasts an adult contemporary format and is now known as "Mix 104-9" after dropping its "Battle Creek's favorite at-work listening station" slogan sometime in December 2007.
WBXX took over the 104.9 frequency formerly occupied by WRCC-FM in September 2007; its former 95.3 spot on the dial was taken over by WBCK-FM
. WRCC's former classic rock format was discontinued.
As WBXX "B95", 95.3 FM was a very popular CHR
/Top 40 station in the late 1980s and early 1990s. Despite the station's high ratings (especially with younger listeners), B95 was unsuccessful in terms of revenue because it played hip-hop and rap music that was unpopular with local advertisers. This led the station to change format to oldies
and later adult contemporary, with which WBXX continues to broadcast on 104.9.
104.9 was originally WALM-FM (sister station to the now-defunct WALM 1260 AM in Albion, Michigan
) and later WELL-FM with a middle-of-the-road format. The station first used the WRCC call sign in 1996, broadcasting a satellite-fed country
format known as "Cereal City Country" which was unable to compete with powerhouses WBCT and WNWN-FM
and received low Arbitron ratings. WRCC changed the following year to WWKN, "Keener 104-9" (a tribute to WKFR's original home at 1400 AM in the 1960s as "Keener 14"), playing oldies
of the '60s and '70s. Eventually WWKN repositioned as "Super Hits 104-9" and then "Super Rock 104-9" (adjusting its format to classic hits
) before changing to all-out classic rock as "Rock 104-9" and changing its calls back to WRCC.
Mix 104-9 features the syndicated Delilah
love-songs show Sunday through Friday nights and plays hits of the 1970s and 1980s during its "Wayback Weekends." The station recently added the syndicated Bob and Sheri morning show.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
in Battle Creek, Michigan
Michigan
Michigan is a U.S. state located in the Great Lakes Region of the United States of America. The name Michigan is the French form of the Ojibwa word mishigamaa, meaning "large water" or "large lake"....
that broadcasts at 104.9 MHz. WBXX broadcasts an adult contemporary format and is now known as "Mix 104-9" after dropping its "Battle Creek's favorite at-work listening station" slogan sometime in December 2007.
WBXX took over the 104.9 frequency formerly occupied by WRCC-FM in September 2007; its former 95.3 spot on the dial was taken over by WBCK-FM
WBCK-FM
WBCK-FM is a radio station in Battle Creek, Michigan, United States, owned by Cumulus Broadcasting. It broadcasts in the FM radio band at 95.3 kHz and has a news/talk format.-History:...
. WRCC's former classic rock format was discontinued.
As WBXX "B95", 95.3 FM was a very popular CHR
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
/Top 40 station in the late 1980s and early 1990s. Despite the station's high ratings (especially with younger listeners), B95 was unsuccessful in terms of revenue because it played hip-hop and rap music that was unpopular with local advertisers. This led the station to change format to oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
and later adult contemporary, with which WBXX continues to broadcast on 104.9.
104.9 was originally WALM-FM (sister station to the now-defunct WALM 1260 AM in Albion, Michigan
Albion, Michigan
Albion is a city in Calhoun County in the south central region of the Lower Peninsula of the US state of Michigan. The population was 9,144 at the 2000 census and is part of the Battle Creek Metropolitan Statistical Area...
) and later WELL-FM with a middle-of-the-road format. The station first used the WRCC call sign in 1996, broadcasting a satellite-fed country
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
format known as "Cereal City Country" which was unable to compete with powerhouses WBCT and WNWN-FM
WNWN-FM
WNWN-FM is a radio station broadcasting a country music format. Licensed to Coldwater, Michigan with studios in Battle Creek, it first began broadcasting in 1950 under the WTVB-FM call sign at 98.3 on the FM dial and spent most of its early existence as a simulcast of sister station WTVB before...
and received low Arbitron ratings. WRCC changed the following year to WWKN, "Keener 104-9" (a tribute to WKFR's original home at 1400 AM in the 1960s as "Keener 14"), playing oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
of the '60s and '70s. Eventually WWKN repositioned as "Super Hits 104-9" and then "Super Rock 104-9" (adjusting its format to classic hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...
) before changing to all-out classic rock as "Rock 104-9" and changing its calls back to WRCC.
Mix 104-9 features the syndicated Delilah
Delilah Rene
Delilah Rene Luke , almost always known mononymously as Delilah, is an American radio personality, author, and songwriter, best known as the host of a nationally syndicated nightly U.S...
love-songs show Sunday through Friday nights and plays hits of the 1970s and 1980s during its "Wayback Weekends." The station recently added the syndicated Bob and Sheri morning show.