WMBF-TV
Encyclopedia
WMBF-TV is the NBC
-affiliated television station
for the Grand Strand
and Pee Dee
areas of South Carolina
that is licensed to Myrtle Beach
. It broadcasts a high definition
digital signal on UHF channel 32 from a transmitter in Bucksville
. It can also be seen on Time Warner Cable
channel 10 (analog), 120 (digital), and 1120 (HD). Owned by Raycom Media
, the station has studios along U.S. 17
on Frontage Road East in Myrtle Beach as well as one off West Cheves Street in Florence
. Syndicated
programming on WMBF includes: Who Wants to Be a Millionaire?
, Family Feud
, Access Hollywood
, and The Doctors
.
digital channel 92, and Time Warner
digital channel 121 was a 24-hour local news and weather channel known as "WMBF News XTRA". Launched in June 2009 on the same channel occupied by the defunct NBC Weather Plus
, programming consists of simulcasts and repeats of newscasts as well as weather. It was replaced with Bounce TV on September 26, 2011. On WMBF-DT3, Time Warner digital channel 122, and HTC Cablevision digital channel 94 is This TV
.
, which had operated a virtual station in the market
since the 1990s. WMBF-TV signed-on for testing in late-July 2008 with a station ID slide. On August 7, it officially signed-on at 11:59 p.m. with NBC welcoming the station on-air the following day on Today, NBC Nightly News
, and Late Night with Conan O'Brien
. The sign-on of WMBF occurred in time for the opening ceremonies of the 2008 Summer Olympics
.
Before WMBF's launch, the Myrtle Beach/Florence area had been one of the few areas on the East Coast
without its own NBC affiliate. Traditionally, WECT
in Wilmington
was the affiliate of record for Myrtle Beach and the Grand Strand
while WIS served Florence and the Pee Dee. However, both stations were available on most of the area's cable systems.
With WMBF's sign-on, WECT and WIS were dropped from cable systems due to Federal Communications Commission
(FCC) rules. WECT long provided Grade B coverage of Myrtle Beach but this ended on September 8, 2008 when Wilmington's early digital transition
moved that station to the UHF band. While Myrtle Beach itself is just outside the fringe of WECT's digital signal, North Myrtle Beach is just inside it. WECT and WIS have been sister stations since Raycom's merger with Liberty in 2005. WMBF signed on without an analog signal joining several other digital-only television stations in the United States such as KPXJ
in Shreveport, Louisiana
, WMFD-TV
in Mansfield, Ohio
, and KVMD
in Southern California
. Since the sign-on, its digital signal had been multiplexed with NBC Weather Plus until the national network's demise on December 1, 2008. WMBF cost $10 million to build.
(also on channel 32) in Columbia and the analog signal of WJPM-TV
(on channel 33) in Florence. However, the station is available on all of the market's cable systems. According to its website, WMBF now holds the channel 10 position on South Carolina Time Warner cable systems where WIS was located. WMBF's terrestrial digital signal does not reach the North Carolina
side of the market
including Lumberton
. However, parts of that area once received WECT's analog signal from only 10–15 miles away in nearby Bladen County
. The digital signal in Delco
in central Brunswick County, reaches Lumberton but not all of Robeson County
. WMBF is also seen on Metrocast (formerly Northland Cable) in Bennettsville
.
In Georgetown County, part of the Charleston market, WMBF is carried in most of the southern Grand Strand. The Surfside Beach
area has lost WECT and WIS, but WCBD-TV
in Charleston
remains on the lineup. Cable systems in the southern end of the Grand Strand in DeBordieu Beach
do not carry WMBF but it can be received by antenna there. Despite how young WMBF is, it is carried out of market in Cheraw
on digital cable channel 805. That area is in Chesterfield County
which is part of the Charlotte
market.
WMBF is the first in the market to broadcast its local newscasts in high definition. CBS
affiliate WBTW
and ABC
affiliate WPDE airs their local news in 16:9
standard definition
widescreen
. It is not the same as true high definition, however. WMBF is also the only station in the market to offer local news weeknights from 4-5, and 5-6:30, but unlike the other two Raycom Media stations based in South Carolina (WIS and WCSC), does not have a 7 PM newscast. Unlike most NBC affiliates, the station does not air news at noon during the week. It uses the "NBC - Flagship" theme from The NBC Collection by Frank Gari
and Gari Communications, Inc. WMBF shares regional news content with other Raycom Media stations in the Carolinas and throughout the Southeast. In addition to its main studios, it operates a Florence Bureau on South Cashua Drive. The station uses a mobile weather vehicle, known as the "WMBF News Storm Chaser", that was obtained from a local dealership. The evening broadcasts run from 4:00 PM to 6:30 PM, and again from 11:00 PM to 11:35 PM.Weekend broadcasting starts at 6:00pm and ending again at 11:35pm
WMBF Storm Team
Reporters
WMBF Sports Team
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
-affiliated television station
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...
for the Grand Strand
Grand Strand
The Grand Strand refers to a large stretch of beaches on the East Coast of the United States extending from Little River to Georgetown in the U.S. State of South Carolina. It consists of 60+ miles along an essentially uninterrupted arc of beach land, beginning around the Little River and...
and Pee Dee
Pee Dee
The Pee Dee region of South Carolina is the northeastern corner of the state. It is the area of the lower watershed of the Pee Dee River, named after the Pee Dee Native American tribe. Its center is Florence...
areas of South Carolina
South Carolina
South Carolina is a state in the Deep South of the United States that borders Georgia to the south, North Carolina to the north, and the Atlantic Ocean to the east. Originally part of the Province of Carolina, the Province of South Carolina was one of the 13 colonies that declared independence...
that is licensed to Myrtle Beach
Myrtle Beach, South Carolina
Myrtle Beach is a coastal city on the east coast of the United States in Horry County, South Carolina. It is situated on the center of a large and continuous stretch of beach known as the Grand Strand in northeastern South Carolina. It is considered to be a major tourist destination in the...
. It broadcasts a high definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
digital signal on UHF channel 32 from a transmitter in Bucksville
Bucksville, South Carolina
Bucksville is a small unincorporated community in Horry County, South Carolina, United States. It lies near Bucksport on the Pee Dee River and Waccamaw River...
. It can also be seen on Time Warner Cable
Time Warner Cable
Time Warner Cable is an American cable television company that operates in 28 states and has 31 operating divisions...
channel 10 (analog), 120 (digital), and 1120 (HD). Owned by Raycom Media
Raycom Media
- History :Although Raycom Media dates its birth to 1996, the core of the company was formed in 1992 when Atlanta native Bert Ellis formed Ellis Communications. He eventually controlled 13 television stations and two radio stations....
, the station has studios along U.S. 17
U.S. Route 17 in South Carolina
In the U.S. state of South Carolina, U.S. Route 17 is a north–south highway located near the Atlantic Ocean. The route enters the state from Georgia at the Savannah River and serves Charleston and Myrtle Beach before entering North Carolina near Calabash.-Route description:US 17 enters into...
on Frontage Road East in Myrtle Beach as well as one off West Cheves Street in Florence
Florence, South Carolina
-Municipal government and politics:The City of Florence has a council-manager form of government. The mayor and city council are elected every four years, with no term limits...
. Syndicated
Television syndication
In broadcasting, syndication is the sale of the right to broadcast radio shows and television shows by multiple radio stations and television stations, without going through a broadcast network, though the process of syndication may conjure up structures like those of a network itself, by its very...
programming on WMBF includes: Who Wants to Be a Millionaire?
Who Wants to Be a Millionaire?
Who Wants to Be a Millionaire? is a television game show which offers large cash prizes for correctly answering a series of multiple-choice questions of increasing difficulty. The format is owned and licensed by Sony Pictures Television International. The maximum cash prize is one million pounds...
, Family Feud
Family Feud
Family Feud is an American television game show created by Mark Goodson and Bill Todman. Two families compete against each other in a contest to name the most popular responses to a survey question posed to 100 people...
, Access Hollywood
Access Hollywood
Access Hollywood is a weekday television entertainment news program covering events and celebrities in the entertainment industry. It was created by former Entertainment Tonight executive producer Jim Van Messel, and is currently directed by Robert Silverstein. In previous years, Doug Dougherty and...
, and The Doctors
The Doctors (2008 TV series)
The Doctors is an American syndicated talk show airing daily in the U.S., Canada, Mexico, Ireland, Sweden and Finland. It debuted on September 8, 2008. The hour-long daytime program is produced by Phil McGraw and his son Jay McGraw and is distributed domestically and globally by CBS Television...
.
Digital programming
On WMBF-DT2, HTC CablevisionHorry Telephone Cooperative
Horry Telephone Cooperative is America's largest telephone cooperative and the 25th largest telecommunications company in America. The cooperative was incorporated on June 16, 1952 to serve the rural areas of Horry County, South Carolina where it was cost prohibitive for national telephone...
digital channel 92, and Time Warner
Time Warner Cable
Time Warner Cable is an American cable television company that operates in 28 states and has 31 operating divisions...
digital channel 121 was a 24-hour local news and weather channel known as "WMBF News XTRA". Launched in June 2009 on the same channel occupied by the defunct NBC Weather Plus
NBC Weather Plus
NBC Weather Plus was a 24-hour, commercially sponsored, weather-oriented broadcast/cable television network jointly owned by NBC Universal and the local affiliates of the NBC network. It debuted on November 15, 2004 and shut down on December 31, 2008...
, programming consists of simulcasts and repeats of newscasts as well as weather. It was replaced with Bounce TV on September 26, 2011. On WMBF-DT3, Time Warner digital channel 122, and HTC Cablevision digital channel 94 is This TV
This TV
This TV is a United States general entertainment television network, with a large emphasis in its programming on movies....
.
| Channel | Programming |
|---|---|
| 32.1 | Main WMBF programming / NBC NBC The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago... |
| 32.2 | Bounce TV Bounce TV Bounce TV is a United States television network airing on digital terrestrial television stations. Promoted as "the first 24/7 digital multicast broadcast network created exclusively for African Americans," Bounce TV launched on September 26, 2011 and features programming geared toward blacks in... |
| 32.3 | This TV This TV This TV is a United States general entertainment television network, with a large emphasis in its programming on movies.... |
History
Raycom started construction on the station in late-2007. The company inherited the license for this channel when it merged with The Liberty Corporation, owner of WIS-TV in ColumbiaColumbia, South Carolina
Columbia is the state capital and largest city in the U.S. state of South Carolina. The population was 129,272 according to the 2010 census. Columbia is the county seat of Richland County, but a portion of the city extends into neighboring Lexington County. The city is the center of a metropolitan...
, which had operated a virtual station in the market
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
since the 1990s. WMBF-TV signed-on for testing in late-July 2008 with a station ID slide. On August 7, it officially signed-on at 11:59 p.m. with NBC welcoming the station on-air the following day on Today, NBC Nightly News
NBC Nightly News
NBC Nightly News is the flagship daily evening television news program for NBC News and broadcasts. NBC Nightly News has aired from Studio 3B, located on floors 3 of the NBC Studios is the headquarters of the GE Building forms the centerpiece of 30th Rockefeller Center it is located in the center...
, and Late Night with Conan O'Brien
Late Night with Conan O'Brien
Late Night with Conan O'Brien is an American late-night talk show hosted by Conan O'Brien that aired 2,725 episodes on NBC between 1993 and 2009. The show featured varied comedic material, celebrity interviews, and musical and comedy performances. Late Night aired weeknights at 12:37 am...
. The sign-on of WMBF occurred in time for the opening ceremonies of the 2008 Summer Olympics
2008 Summer Olympics
The 2008 Summer Olympics, officially known as the Games of the XXIX Olympiad, was a major international multi-sport event that took place in Beijing, China, from August 8 to August 24, 2008. A total of 11,028 athletes from 204 National Olympic Committees competed in 28 sports and 302 events...
.
Before WMBF's launch, the Myrtle Beach/Florence area had been one of the few areas on the East Coast
East Coast of the United States
The East Coast of the United States, also known as the Eastern Seaboard, refers to the easternmost coastal states in the United States, which touch the Atlantic Ocean and stretch up to Canada. The term includes the U.S...
without its own NBC affiliate. Traditionally, WECT
WECT
WECT is the NBC-affiliated television station for the Cape Fear and Sandhills areas of North Carolina that is licensed to Wilmington. It broadcasts a high definition digital signal on UHF channel 44 from a transmitter southwest of Winnabow. The station can also be seen on Time Warner and Charter...
in Wilmington
Wilmington, North Carolina
Wilmington is a port city in and is the county seat of New Hanover County, North Carolina, United States. The population is 106,476 according to the 2010 Census, making it the eighth most populous city in the state of North Carolina...
was the affiliate of record for Myrtle Beach and the Grand Strand
Grand Strand
The Grand Strand refers to a large stretch of beaches on the East Coast of the United States extending from Little River to Georgetown in the U.S. State of South Carolina. It consists of 60+ miles along an essentially uninterrupted arc of beach land, beginning around the Little River and...
while WIS served Florence and the Pee Dee. However, both stations were available on most of the area's cable systems.
With WMBF's sign-on, WECT and WIS were dropped from cable systems due to Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) rules. WECT long provided Grade B coverage of Myrtle Beach but this ended on September 8, 2008 when Wilmington's early digital transition
DTV transition in the United States
The DTV transition in the United States was the switchover from analog to exclusively digital broadcasting of free over-the-air television programming...
moved that station to the UHF band. While Myrtle Beach itself is just outside the fringe of WECT's digital signal, North Myrtle Beach is just inside it. WECT and WIS have been sister stations since Raycom's merger with Liberty in 2005. WMBF signed on without an analog signal joining several other digital-only television stations in the United States such as KPXJ
KPXJ
KPXJ is the CW-affiliated television station for Shreveport, Louisiana. Licensed to Minden, the station broadcasts a digital signal on UHF channel 21. KPXJ's transmitter is located in Mooringsport. The station is owned by The Wray Family as part of a duopoly with the area's ABC affiliate KTBS-TV...
in Shreveport, Louisiana
Shreveport, Louisiana
Shreveport is the third largest city in Louisiana. It is the principal city of the fourth largest metropolitan area in the state of Louisiana and is the 109th-largest city in the United States....
, WMFD-TV
WMFD-TV
WMFD-TV is a television station broadcasting from Mansfield, Ohio and serving the North Central Ohio area. The station was licensed on June 1, 1992 and began broadcasting on analog channel 68.The station is owned by Mid-State Television, Inc...
in Mansfield, Ohio
Mansfield, Ohio
Mansfield is a city in the U.S. state of Ohio and the county seat of Richland County. The municipality is located in north-central Ohio in the western foothills of the Allegheny Plateau, approximately southwest of Cleveland and northeast of Columbus....
, and KVMD
KVMD
KVMD is an independent television station licensed to Twentynine Palms, California, USA. The broadcast signal covers most of the Inland Empire on digital UHF channel 23. KVMD-DT is also available on DirecTV and Dish Network on channel 31, its former analog channel...
in Southern California
Southern California
Southern California is a megaregion, or megapolitan area, in the southern area of the U.S. state of California. Large urban areas include Greater Los Angeles and Greater San Diego. The urban area stretches along the coast from Ventura through the Southland and Inland Empire to San Diego...
. Since the sign-on, its digital signal had been multiplexed with NBC Weather Plus until the national network's demise on December 1, 2008. WMBF cost $10 million to build.
Availability and replacement
Florence, the market's second-largest city, is just outside WMBF's over-the-air fringe area. This is because it must conform its signal in order to protect the digital signal of WRLK-TVSouth Carolina Educational Television
South Carolina Educational Television is the statewide public television and public radio network in the U.S. state of South Carolina. It consists of all the Public Broadcasting Service member [television stations and National Public Radio member radio stations in the state...
(also on channel 32) in Columbia and the analog signal of WJPM-TV
South Carolina Educational Television
South Carolina Educational Television is the statewide public television and public radio network in the U.S. state of South Carolina. It consists of all the Public Broadcasting Service member [television stations and National Public Radio member radio stations in the state...
(on channel 33) in Florence. However, the station is available on all of the market's cable systems. According to its website, WMBF now holds the channel 10 position on South Carolina Time Warner cable systems where WIS was located. WMBF's terrestrial digital signal does not reach the North Carolina
North Carolina
North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...
side of the market
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
including Lumberton
Lumberton, North Carolina
Lumberton is a city in Robeson County, North Carolina, United States. The population was 20,795 at the 2000 census. It is the county seat of Robeson County. Lumberton, located in southern North Carolina's Inner Banks region, is located on the Lumber River...
. However, parts of that area once received WECT's analog signal from only 10–15 miles away in nearby Bladen County
Bladen County, North Carolina
-Demographics:As of the census of 2000, there were 32,278 people, 12,897 households, and 8,937 families residing in the county. The population density was 37 people per square mile . There were 15,316 housing units at an average density of 18 per square mile...
. The digital signal in Delco
Delco, North Carolina
Delco is an unincorporated community in Columbus County, North Carolina, United States. It lies at an elevation of 49 feet . Delco is also the home of Acme Delco Middle School, Home of the Trojans....
in central Brunswick County, reaches Lumberton but not all of Robeson County
Robeson County, North Carolina
Robeson County is a county in the U.S. state of North Carolina. As of 2010 it had a population of 134,168. Since then, it has been one of the 10% of United States counties that were majority-minority; its combined population of American Indian, African American and Latino residents comprise over...
. WMBF is also seen on Metrocast (formerly Northland Cable) in Bennettsville
Bennettsville, South Carolina
Bennettsville is a city in and the county seat of Marlboro County, South Carolina, United States. and home to the Bennettsville Historic District...
.
In Georgetown County, part of the Charleston market, WMBF is carried in most of the southern Grand Strand. The Surfside Beach
Surfside Beach, South Carolina
Surfside Beach is a small seaside town in Horry County, South Carolina, United States situated directly south of Myrtle Beach, South Carolina. Its nickname is "The Family Beach". The population was 4,425 at the 2000 census...
area has lost WECT and WIS, but WCBD-TV
WCBD-TV
WCBD-TV is the NBC-affiliated television station for the Lowcountry area of South Carolina licensed to Charleston. It broadcasts a high definition digital signal on UHF channel 50 from a transmitter in Awendaw. The station can also be seen on Time Warner channel 2 as well as Knology and Comcast...
in Charleston
Charleston, South Carolina
Charleston is the second largest city in the U.S. state of South Carolina. It was made the county seat of Charleston County in 1901 when Charleston County was founded. The city's original name was Charles Towne in 1670, and it moved to its present location from a location on the west bank of the...
remains on the lineup. Cable systems in the southern end of the Grand Strand in DeBordieu Beach
DeBordieu, South Carolina
DeBordieu, DeBordieu Beach or DeBordieu Colony is a private community in Georgetown County, South Carolina. It covers of land and wildlife preserve. DeBordieu is located south of Pawleys Island and north of Georgetown just off of U.S. Route 17...
do not carry WMBF but it can be received by antenna there. Despite how young WMBF is, it is carried out of market in Cheraw
Cheraw, South Carolina
Cheraw is a town on the Pee Dee River in Chesterfield County, South Carolina, United States. The population was 5,524 at the 2000 census and center of an urban cluster with a total population of 9,069. It has been nicknamed "The Prettiest Town in Dixie." The harbor tub USS Cheraw was named in the...
on digital cable channel 805. That area is in Chesterfield County
Chesterfield County, South Carolina
-Demographics:As of the census of 2000, there were 42,768 people, 16,557 households, and 11,705 families residing in the county. The population density was 54 people per square mile . There were 18,818 housing units at an average density of 24 per square mile...
which is part of the Charlotte
Charlotte, North Carolina
Charlotte is the largest city in the U.S. state of North Carolina and the seat of Mecklenburg County. In 2010, Charlotte's population according to the US Census Bureau was 731,424, making it the 17th largest city in the United States based on population. The Charlotte metropolitan area had a 2009...
market.
Newscasts
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
affiliate WBTW
WBTW
WBTW is the CBS-affiliated television station for the Pee Dee and Grand Strand areas of South Carolina that is licensed to Florence. It broadcasts a high definition digital signal on VHF channel 13 from a transmitter southeast of Dillon on Pee Dee Church Road. Owned by Media General, the station...
and ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
affiliate WPDE airs their local news in 16:9
16:9
16:9 is an aspect ratio with a width of 16 units and height of 9. Since 2009, it has become the most common aspect ratio for sold televisions and computer monitors and is also the international standard format of HDTV, Full HD, non-HD digital television and analog widescreen television ...
standard definition
Standard-definition television
Sorete-definition television is a television system that uses a resolution that is not considered to be either enhanced-definition television or high-definition television . The term is usually used in reference to digital television, in particular when broadcasting at the same resolution as...
widescreen
Widescreen
Widescreen images are a variety of aspect ratios used in film, television and computer screens. In film, a widescreen film is any film image with a width-to-height aspect ratio greater than the standard 1.37:1 Academy aspect ratio provided by 35mm film....
. It is not the same as true high definition, however. WMBF is also the only station in the market to offer local news weeknights from 4-5, and 5-6:30, but unlike the other two Raycom Media stations based in South Carolina (WIS and WCSC), does not have a 7 PM newscast. Unlike most NBC affiliates, the station does not air news at noon during the week. It uses the "NBC - Flagship" theme from The NBC Collection by Frank Gari
Frank Gari
Frank Gari is a popular singer and songwriter from the late 1950s and early 1960s. His best known songs as a performer are "Utopia" , "Lullaby of Love" and "Princess" , all of which hit the U.S. Top 40 in 1961. He co-wrote with Roger McGuinn the song Beach Ball for Bobby Darin...
and Gari Communications, Inc. WMBF shares regional news content with other Raycom Media stations in the Carolinas and throughout the Southeast. In addition to its main studios, it operates a Florence Bureau on South Cashua Drive. The station uses a mobile weather vehicle, known as the "WMBF News Storm Chaser", that was obtained from a local dealership. The evening broadcasts run from 4:00 PM to 6:30 PM, and again from 11:00 PM to 11:35 PM.Weekend broadcasting starts at 6:00pm and ending again at 11:35pm
Management
- Ted Fortenberry - Vice President & General Manager
- Debra Dowling - Business Office Coordinator
- Jessica Blazer - Programming Coordinator
- Cathy Goodin - Research Coordinator
Current on-air staff
Anchors- Heather Biance - Weekday Mornings
- Paula Caruso - Weeknights at 5, 5:30, 6, and 11PM
- Chandi Lowry - Weeknights at 4, 5:30PM/Reporter
- Michael Maely - Weeknights at 5, 6, and 11PM
- Matthew Nordin - Weekday Mornings/Reporter
- Sean Maginnis - Weekends at 6 and 11PM /Reporter
- Meghan Miller - Weekends Mornings/ Traffic Reporter (Weekday Mornings)
WMBF Storm Team
- Rob Hatchell - Chief seen Weekday Mornings
- Jamie Arnold - Weeknights at 4, 4:30, 5, 5:30, 6 and 11PM
- Marla Branson - Weekend Mornings/Reporter
- Jessica Ryan - Weekend Evening
Reporters
- Ian Dorety - Photographer
- Kyle Grainger - General Assignment
- Drew Hansen - Chief Photographer
- Brandon Herring - General Assignment
- Ashley Johnson - General Assignment
- Evan Lambert - General Assignment
- Mark Meredith - General Assignment
- Michael Walter - Photographer
- Will Whitson - General Assignment
WMBF Sports Team
- Jason Belk- Sports Director Weeknights at 6 and 11PM
- Matt Moore- Sports Reporter Weekends at 6 and 11PM
Behind The Scenes Staff
- Catherine Franklin - Executive Producer
- Drew Hansen - News Operation Manager
- Laurin Huffstetler - Producer
- Sarah Miles - News Director
- Jennifer Robinson - Producer
- Rachel West - Online Journalist