WROO
Encyclopedia
WROO is a Christian Contemporary station licensed to Mauldin, South Carolina
and serves the Upstate, including Greater Greenville
and some of Spartanburg
. The Clear Channel Communications
outlet is licensed by the U.S. Federal Communications Commission
(FCC) to broadcast at 96.7 MHz with an ERP of 700 watts. The station goes by the name Shine 96.7 and its current slogan is "Positive Hits."
96.7 was the first station in South Carolina to broadcast in HD. Its transmitter is located atop Paris Mountain in northern Greenville County
, right above Greenville. Despite only having 700 watts ERP, the station's antenna height equates it to a class A FM; however, the signal only provides grade B coverage to portions of the Spartanburg County part of the market.
as WCRS-FM, sister to WCRS-AM, on April 28, 1965. The station simulcasted its AM counterpart for a number of years, later carrying a Country
format. The station was moved to the Greenville-Spartanburg market, licensed to Mauldin
(but located on Paris Mountain in Greenville), in 2002 after being purchased by Clear Channel Communications
. The station's move to Mauldin allowed for sister station WLTY
, also at 96.7, in nearby Columbia
to upgrade its signal.
After signing on in the Greenville-Spartanburg market, WBZT-FM aired a rock music
format under the name "96.7 The Buzzard" and slogan "Real Rock." The station was similar to Clear Channel
's WVBZ
in Greensboro, North Carolina
.
As "The Buzzard", 96.7 played mainly Rock music
from the 1970s through 2000s. The station aired the syndicated morning show "The Bob and Tom Show" from its sign-on until April 2006. It was replaced with a music-intensive morning show. Towards the end of the station's run, it played all classic rock
during the day and nineties and new rock
at night.
The station, throughout its lifespan, faced serious competition from Barnstable Broadcasting (later Entercom Communications
') WROQ
and WTPT
. On December 23, 2007, after modest performance from the rock
format for over five years, the station entered 'stunt mode', urging listeners to tune in for a new format on December 25, 2007 (Christmas Day). The new format was a Christian CHR
format as "Shine 96.7", which was aimed at a younger audience than other stations in the market such as WLFJ
. The station eventually switched to a satellite-fed Christian AC format from Salem Communications
. In the fall of 2008, Shine 96.7 was the exclusive outlet in the area for USC Gamecocks
sports. In September 2009, the station simulcasted shortly with sister station WGVL.
On September 17, 2009, the station changed its call sign from WBZT-FM to WROO.
Mauldin, South Carolina
Mauldin is a city in Greenville County, South Carolina, United States. The population was 15,224 at the 2000 census. It is a principal city of the Greenville–Mauldin–Easley Metropolitan Statistical Area.-Geography:...
and serves the Upstate, including Greater Greenville
Greenville, South Carolina
-Law and government:The city of Greenville adopted the Council-Manager form of municipal government in 1976.-History:The area was part of the Cherokee Nation's protected grounds after the Treaty of 1763, which ended the French and Indian War. No White man was allowed to enter, though some families...
and some of Spartanburg
Spartanburg, South Carolina
thgSpartanburg is the largest city in and the county seat of Spartanburg County, South Carolina, United States. It is the second-largest city of the three primary cities in the Upstate region of South Carolina, and is located northwest of Columbia, west of Charlotte, and about northeast of...
. The Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
outlet is licensed by the U.S. Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) to broadcast at 96.7 MHz with an ERP of 700 watts. The station goes by the name Shine 96.7 and its current slogan is "Positive Hits."
96.7 was the first station in South Carolina to broadcast in HD. Its transmitter is located atop Paris Mountain in northern Greenville County
Greenville County, South Carolina
- External Links :*...
, right above Greenville. Despite only having 700 watts ERP, the station's antenna height equates it to a class A FM; however, the signal only provides grade B coverage to portions of the Spartanburg County part of the market.
History
WROO originally signed on in Greenwood, South CarolinaGreenwood, South Carolina
Greenwood is a city in and the county seat of Greenwood County, South Carolina, United States. The population was 22,071 at the 2000 census and had slightly increased to 22,710 according to a 2009 estimate.-Geography:...
as WCRS-FM, sister to WCRS-AM, on April 28, 1965. The station simulcasted its AM counterpart for a number of years, later carrying a Country
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
format. The station was moved to the Greenville-Spartanburg market, licensed to Mauldin
Mauldin, South Carolina
Mauldin is a city in Greenville County, South Carolina, United States. The population was 15,224 at the 2000 census. It is a principal city of the Greenville–Mauldin–Easley Metropolitan Statistical Area.-Geography:...
(but located on Paris Mountain in Greenville), in 2002 after being purchased by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
. The station's move to Mauldin allowed for sister station WLTY
WLTY
WLTY is a variety hits radio station licensed to Cayce, South Carolina and serves the Columbia, South Carolina market. The Clear Channel Communications outlet is licensed by the Federal Communications Commission to broadcast at 96.7 MHz with an effective radiated power of 9 kW...
, also at 96.7, in nearby Columbia
Columbia, South Carolina
Columbia is the state capital and largest city in the U.S. state of South Carolina. The population was 129,272 according to the 2010 census. Columbia is the county seat of Richland County, but a portion of the city extends into neighboring Lexington County. The city is the center of a metropolitan...
to upgrade its signal.
After signing on in the Greenville-Spartanburg market, WBZT-FM aired a rock music
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...
format under the name "96.7 The Buzzard" and slogan "Real Rock." The station was similar to Clear Channel
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
's WVBZ
WVBZ
WVBZ , known as "The Buzz", is an active rock radio station licensed to High Point, North Carolina, that serves the Piedmont Triad region, including Greensboro and Winston Salem. The Clear Channel Communications outlet broadcasts at 100.3 MHz with an ERP of 100 kW.-History:This station...
in Greensboro, North Carolina
Greensboro, North Carolina
Greensboro is a city in the U.S. state of North Carolina. It is the third-largest city by population in North Carolina and the largest city in Guilford County and the surrounding Piedmont Triad metropolitan region. According to the 2010 U.S...
.
As "The Buzzard", 96.7 played mainly Rock music
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...
from the 1970s through 2000s. The station aired the syndicated morning show "The Bob and Tom Show" from its sign-on until April 2006. It was replaced with a music-intensive morning show. Towards the end of the station's run, it played all classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...
during the day and nineties and new rock
New Rock
New Rock is a Spanish shoe and clothing company that make several types of biker/goth style boots, shoes and clothes ....
at night.
The station, throughout its lifespan, faced serious competition from Barnstable Broadcasting (later Entercom Communications
Entercom Communications
Entercom Communications Corporation is the fourth-largest broadcasting company in the United States. As of November 2009, Entercom operates 110 radio stations in 23 markets across the United States....
') WROQ
WROQ
WROQ-FM is a Classic rock station licensed to Anderson, South Carolina and serves the Upstate South Carolina region, including Greenville and Spartanburg. The station has had a Classic Rock and Roll format since December 1, 1987. This makes it one of the oldest Classic Rock stations in the...
and WTPT
WTPT
WTPT is an Active Rock station licensed to Forest City, North Carolina and serves the Upstate South Carolina and Western North Carolina regions, including Greenville, Spartanburg, and Asheville, North Carolina. The Entercom outlet is licensed by the Federal Communications Commission to broadcast...
. On December 23, 2007, after modest performance from the rock
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...
format for over five years, the station entered 'stunt mode', urging listeners to tune in for a new format on December 25, 2007 (Christmas Day). The new format was a Christian CHR
Christian CHR
Christian CHR is a radio format that is common in the United States and Australia focusing on playing current and recent music as determined by the Christian Top 40....
format as "Shine 96.7", which was aimed at a younger audience than other stations in the market such as WLFJ
WLFJ-FM
WLFJ-FM is a non-commercial Contemporary Christian music station licensed to Greenville, South Carolina and serves the Upstate, including Greenville and Spartanburg. The Radio Training Network outlet is licensed by the Federal Communications Commission to broadcast at 89.3 MHz with an effective...
. The station eventually switched to a satellite-fed Christian AC format from Salem Communications
Salem Communications
Salem Communications is a U.S. radio broadcaster, Internet content provider, and magazine and book publisher specializing in evangelical Christian and conservative political talk radio. It owns 99 commercial radio stations, 65 of which are in the top 25 markets. Salem is the fifth largest U.S....
. In the fall of 2008, Shine 96.7 was the exclusive outlet in the area for USC Gamecocks
University of South Carolina
The University of South Carolina is a public, co-educational research university located in Columbia, South Carolina, United States, with 7 surrounding satellite campuses. Its historic campus covers over in downtown Columbia not far from the South Carolina State House...
sports. In September 2009, the station simulcasted shortly with sister station WGVL.
On September 17, 2009, the station changed its call sign from WBZT-FM to WROO.