Walter Saldanha
Encyclopedia
Walter Saldanha, co-founder with Brendan Pereira
, of Chaitra Advertising Private
Limited, now Leo Burnett
India. Currently the Chairman-Cum-Managing Director of Chaitra Holdings Private Limited. In 2001, he founded the Asian Institute of Communication and Research, better known as AICAR Business School
.
operations in Srilanka. In 1972, he and Creative Director Brendan Pereira, left Aiyar Advertising and Marketing Ltd, to setup their own advertising agency, Chaitra Advertising. By 1983 Chaitra Advertising was among the top 10 advertising agencys in India. In the late 90s Chaitra Advertising was acquired by Leo Burnett, one of the leading advertising agencies in the world. In 2001 he setup the Asian Institute of Communication & Research, better known as AICAR Business School
. He is also a member of the Board of Directors for Aptech
Limited.
Mr. Saldanha is also the Hon. Treasurer of the Society for Eradication of Leprosy, he is also a Trustee of the Sangeet Abhinay Academy, an organization devoted to the development of musical talent and the Shanti Avedna Sadan (a home for terminally ill cancer patients). He is a former Chairman of Slum Rehabilitation Society.
Brendan Pereira
Brendan Conan Pereira, aka BCP, is a noted Indian advertiser.-Early life and education:Born on 23 November 1928, to Albert and Louise Pereira. He attended St. Isabel’s and St. Mary’s High School, both in Mazagaon, Mumbai. In 1945, he enrolled in Sir J.J...
, of Chaitra Advertising Private
Limited, now Leo Burnett
Leo Burnett
Leo Burnett was an advertising executive who created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger....
India. Currently the Chairman-Cum-Managing Director of Chaitra Holdings Private Limited. In 2001, he founded the Asian Institute of Communication and Research, better known as AICAR Business School
AICAR Business School
The Asian Institute of Communication and Research, better known as AICAR Business School or simply AICAR, is a management institute located in Matheran, about 90 minutes from Mumbai in India. AICAR is a residential institute.- History:...
.
Career
He started his career as a typist in 1947, a few months short of his 16th birthday. In 1951 he joined the advertising agency J Walter Thompson (JWT India) as secretary to a senior account executive. He worked with JWT in various roles, he was also instrumental in setting up JWTJWT
JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the...
operations in Srilanka. In 1972, he and Creative Director Brendan Pereira, left Aiyar Advertising and Marketing Ltd, to setup their own advertising agency, Chaitra Advertising. By 1983 Chaitra Advertising was among the top 10 advertising agencys in India. In the late 90s Chaitra Advertising was acquired by Leo Burnett, one of the leading advertising agencies in the world. In 2001 he setup the Asian Institute of Communication & Research, better known as AICAR Business School
AICAR Business School
The Asian Institute of Communication and Research, better known as AICAR Business School or simply AICAR, is a management institute located in Matheran, about 90 minutes from Mumbai in India. AICAR is a residential institute.- History:...
. He is also a member of the Board of Directors for Aptech
Aptech
Aptech Limited is a global retail and corporate training company with headquarters in Mumbai, India. The company commenced its IT training business in 1986 and has trained over 5 million students....
Limited.
Mr. Saldanha is also the Hon. Treasurer of the Society for Eradication of Leprosy, he is also a Trustee of the Sangeet Abhinay Academy, an organization devoted to the development of musical talent and the Shanti Avedna Sadan (a home for terminally ill cancer patients). He is a former Chairman of Slum Rehabilitation Society.