Weetabix is a whole grain wheat

Wheat

Wheat is a cereal grain, originally from the Levant region of the Near East, but now cultivated worldwide. In 2007 world production of wheat was 607 million tons, making it the third most-produced cereal after maize and rice...

 breakfast cereal

Breakfast cereal

A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...

 produced by Weetabix Limited of the United Kingdom. It comes in the form of palm-sized (ovals approx. 9.5cm x 5.0cm or 4" x 2") biscuits. Variants include organic and Weetabix Minis (bite-sized) versions. The UK cereal is manufactured in Burton Latimer

Burton Latimer

Burton Latimer is a town in Northamptonshire, England, with a population in 2001 of 6,740. It is just south of the junction of the A6 and A14 in the borough of Kettering. The two-mile A6 bypass opened in October 1991.-History:...

, Kettering

Kettering (borough)

Kettering is a local government district and borough in Northamptonshire, England. It is named after its main town Kettering where the council is based. It borders onto the District of Harborough in the neighbouring county of Leicestershire, the Borough of Corby, the District of East...

, United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 and in Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 and exported to over 80 countries. Weetabix for the North American market (Canada and the U.S) is manufactured in Cobourg, Ontario, in both organic and conventional versions.
Weetabix was invented in Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 in the 1920s by Bennison Osborne.