Weetos
Encyclopedia
Weetos is a brand of chocolate-flavoured breakfast cereal
produced by William Nelson
. The name comes from the fact that its primary ingredient is wheat (Weet-) and the cereal pieces are in O
shapes (-Os), the same naming convention that is used on the company's flagship cereal Weetabix
(Wheat Biscuits).
The brand initially began with the Weetos cereal, officially known as Weetos Chocolate Flavour, and has expanded to include Weetos Meteors, Weetos Bars (which are cereal snacks in bar-form), and Weetos Vs. Alien Invasion.
accent. For a long while, the breakfast mascot was Professor Weeto (Mark Butterworth), an elderly gentleman dressed in a white labcoat, whose remaining hair was white and who wore a pair of spectacles constructed from two large Weetos pieces. He was the mascot that acted as the creator and sole advertiser for the cereal. In 2010, he was replaced by The Weeto, a strong Weeto with arms and legs who'd do anything to get into the cereal for children.
In 2006, Weetabix Food Company lowered the amount of sugar present in Weetos by over 35% as part of a drive to appeal to health conscious parents, which resulted in a change of flavour. This was coupled with the dropping of long-running mascot Professor Weeto in favour of neutral images of children participating in various sports.
Ingredients include Wholegrain Wheat
(44%), Wheat Flour, Sugars, Cocoa Powder, Vegetable Oil, Milk Powder and various vitamins and minerals.
-themed cereal that combines the original O-shape pieces with star and meteor shapes ones. It is one of the few breakfast cereals that directly advertises to children seeing as it is not high in fat, salt and sugar (HFSS) and as a result, doesn't qualify for Ofcom's
ban on promotional tie-ups with HFSS food products.
A Weetos bar contains the following:
Chocolate flavour hoops and balls (37%) Milk Chocolate (35%) , Glucose Syrup, and various vitamins and minerals.
Allergy Advice
Information for special diets and for people with allergies.
SUITABILITY FOR SPECIAL DIETS
Vegetarian Suitable
Vegan Unsuitable
Kosher Unsuitable
ALLERGEN CONTENT
Peanut/Nut ingredient risk Yes
Cow's milk & lactose Yes
Egg No
Cereal gluten (wheat, barley, oat & rye) Yes
Sesame seed and oil No
Soya Yes
Crustaceans (shellfish) No
Fish No
Sulphites (at more than 10 parts per million) No
Celery No
Mustard No
Breakfast cereal
A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...
produced by William Nelson
William Nelson
William Nelson may refer to:*William Nelson , American Colonial governor of Virginia*William Nelson, 1st Earl Nelson , elder brother of Horatio Nelson, 1st Viscount Nelson...
. The name comes from the fact that its primary ingredient is wheat (Weet-) and the cereal pieces are in O
O
O is the fifteenth letter and a vowel in the basic modern Latin alphabet.The letter was derived from the Semitic `Ayin , which represented a consonant, probably , the sound represented by the Arabic letter ع called `Ayn. This Semitic letter in its original form seems to have been inspired by a...
shapes (-Os), the same naming convention that is used on the company's flagship cereal Weetabix
Weetabix
Weetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited of the United Kingdom. It comes in the form of palm-sized biscuits. Variants include organic and Weetabix Minis versions. The UK cereal is manufactured in Burton Latimer, Kettering, United Kingdom and in Canada and...
(Wheat Biscuits).
The brand initially began with the Weetos cereal, officially known as Weetos Chocolate Flavour, and has expanded to include Weetos Meteors, Weetos Bars (which are cereal snacks in bar-form), and Weetos Vs. Alien Invasion.
History
Weetos is the only cereal by Weetabix Food Company that is marketed toward the youth and children segment and as a result, has a long history with mascots. The original mascot was a skateboarder named Derek, who "found life really boring, until new Weeto's came out of the blue!" delivered in a broad West MidlandsWest Midlands conurbation
The West Midlands conurbation is the name given to the large conurbation that includes the cities of Birmingham and Wolverhampton and the large towns of Dudley, Walsall, West Bromwich, Solihull, Stourbridge, Halesowen in the English West Midlands....
accent. For a long while, the breakfast mascot was Professor Weeto (Mark Butterworth), an elderly gentleman dressed in a white labcoat, whose remaining hair was white and who wore a pair of spectacles constructed from two large Weetos pieces. He was the mascot that acted as the creator and sole advertiser for the cereal. In 2010, he was replaced by The Weeto, a strong Weeto with arms and legs who'd do anything to get into the cereal for children.
In 2006, Weetabix Food Company lowered the amount of sugar present in Weetos by over 35% as part of a drive to appeal to health conscious parents, which resulted in a change of flavour. This was coupled with the dropping of long-running mascot Professor Weeto in favour of neutral images of children participating in various sports.
Products
Weetos Chocolate Flavour
Weetos is packaged in a brown rectangular cardboard box, emblazened with the logo and an advert of whatever toy is inside.Ingredients include Wholegrain Wheat
Wheat
Wheat is a cereal grain, originally from the Levant region of the Near East, but now cultivated worldwide. In 2007 world production of wheat was 607 million tons, making it the third most-produced cereal after maize and rice...
(44%), Wheat Flour, Sugars, Cocoa Powder, Vegetable Oil, Milk Powder and various vitamins and minerals.
Weetos Meteors
Launched in 2008, Weetos Meteors is a spaceSpace
Space is the boundless, three-dimensional extent in which objects and events occur and have relative position and direction. Physical space is often conceived in three linear dimensions, although modern physicists usually consider it, with time, to be part of a boundless four-dimensional continuum...
-themed cereal that combines the original O-shape pieces with star and meteor shapes ones. It is one of the few breakfast cereals that directly advertises to children seeing as it is not high in fat, salt and sugar (HFSS) and as a result, doesn't qualify for Ofcom's
Ofcom
Ofcom is the government-approved regulatory authority for the broadcasting and telecommunications industries in the United Kingdom. Ofcom was initially established by the Office of Communications Act 2002. It received its full authority from the Communications Act 2003...
ban on promotional tie-ups with HFSS food products.
Weetos vs. Alien Invaders
Launched in 2011, Weetos vs. Alien Invaders contains both the original O-shaped pieces along with three ringed alien pieces.Weetos Bar
Weetos is also available in a 20g cereal bar. Weetos Bars contain only 99 calories. They are packed with chocolatey wheat hoops to create a soft and chewy bar, with a layer of real milk chocolate on the bottom, and are individually wrapped.A Weetos bar contains the following:
Chocolate flavour hoops and balls (37%) Milk Chocolate (35%) , Glucose Syrup, and various vitamins and minerals.
Allergy Advice
Information for special diets and for people with allergies.
SUITABILITY FOR SPECIAL DIETS
Vegetarian Suitable
Vegan Unsuitable
Kosher Unsuitable
ALLERGEN CONTENT
Peanut/Nut ingredient risk Yes
Cow's milk & lactose Yes
Egg No
Cereal gluten (wheat, barley, oat & rye) Yes
Sesame seed and oil No
Soya Yes
Crustaceans (shellfish) No
Fish No
Sulphites (at more than 10 parts per million) No
Celery No
Mustard No
See also
- WeetabixWeetabixWeetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited of the United Kingdom. It comes in the form of palm-sized biscuits. Variants include organic and Weetabix Minis versions. The UK cereal is manufactured in Burton Latimer, Kettering, United Kingdom and in Canada and...
- Weetabix Food Company
- Cocoa Hoots A Kelloggs version in America
- Weetaballs
External links
- Weetos - Official website
- Weetos on Weetabix Food Company's website